local broadcast advertising BIA Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements U.S. Digital Commerce Topped $1T for First Time New analysis from Comscore reveals mobile’s share of total digital commerce accounts for almost 40% of the consumer online retail spend Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Rogers Inks Agreement to Deploy Comcast’s Products and Technologies2NextGen TV Launches In Portland, Maine3Mattel to Launch First FAST Channels on Samsung TV Plus4NAB Board Election Results Announced5Amagi Names Richard Perkett Chief Product Officer