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JIC

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JIC Certifies Comscore and VideoAmp Ahead of 2025 Upfronts U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions
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JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
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Joint Industry Committee Unveils Criteria for Cross-Platform Measurement In an important development for better measurement, major media buyers and programmers in the JIC have released U.S. requirements for assessing cross-platform measurement solutions

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