CTV ad fraud Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions Study: CTV Ad Fraud Surges in 2022 There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify CTV Fraudsters Are Using Smart Refrigerators to Falsify CTV Traffic The latest variant of the LeoTerra ad fraud scheme has cost connected TV advertisers up to $10M so far this year according to a DoubleVerify Fraud Lab Report Latest about CTV ad fraud GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off By George Winslow last updated 14 June 22 GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement Business DoubleVerify Puts End to ‘OctoBot’ CTV Scam By Michael Balderston published 20 April 21 Had been going on for 18 months and connected several large fraud schemes New CTV Scam Hijacks Real CTV Sessions By Michael Balderston published 4 March 21 Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers Massive New CTV Advertising Fraud Scheme Detected By Jon Lafayette published 3 February 21 "ParrotTerra" was on track to steal $30 million to $50 million in spending Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1DirecTV Adds More CW Stations2A Gamechanger for Gaming? Sony-Apollo's $26B Bid for Paramount Could Hinge on It 3Walmart Launches the Onn. 4K Streaming Device4Scripps Appoints New President and CEO of the Scripps Howard Fund5Comcast Business Boosts Internet Speeds
GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off By George Winslow last updated 14 June 22 GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement
DoubleVerify Puts End to ‘OctoBot’ CTV Scam By Michael Balderston published 20 April 21 Had been going on for 18 months and connected several large fraud schemes
New CTV Scam Hijacks Real CTV Sessions By Michael Balderston published 4 March 21 Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers
Massive New CTV Advertising Fraud Scheme Detected By Jon Lafayette published 3 February 21 "ParrotTerra" was on track to steal $30 million to $50 million in spending
