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connected tv advertising

Money
GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025 By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM
Pixabay
GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026 U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM
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