connected tv advertising GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025 By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026 U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Charter Communications to Deploy Harmonic's CableOS Broadband Platform2Marshall Electronics To Unveil Four New Small Cameras With Latest NDI Support3Study: Consumers Pay More Attention to Ads in Paid Subscription Services4Alteon.io Extends its Creative Collaboration Platform with New iPhone App 5Survey: Four in Five Virtual Production Studios Expect More Bookings in 2023
