connected tv advertising GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025 By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026 U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair Backs FCC Commissioner Simington’s Plan to Cap Network Affiliate Fees2Optimum Launches New Buddle Offering with Disney+, Hulu Bundle Basic3NBCU Outlines Peacock’s NBA Streaming Plans4Registration Is Open for IBC20255Fox’s New DTC Streaming Service Gets a Name
