Interest in HD, flat panels boosts TV sales revenue

Consumer interest in high-definition television and flat panel displays set the stage for significant revenue growth from TV sales in the final quarter of 2005.

Revenue in the fourth quarter grew 36 percent Q/Q, and for the year rose 13 percent from 2004, according to display research firm DisplaySearch.

Flat panel TV penetration jumped from 8 percent in Q4 2004 to 19 percent in Q4 2005 on a unit basis and from 36 percent to 58 percent on a revenue basis, causing the blended average sales price for TVs to rise 18 percent year over year to $451.

On a unit basis, TV shipments rose 31 percent Q/Q but declined 4 percent Y/Y in Q4 2005 to 58.2M units. China experienced the largest Y/Y decline due to different seasonality associated with the timing of the 2005 Chinese New Year.

By technology:

  • LCD TVs grew the fastest, overtaking CRT televisions on revenue. LCD TVs were up 137 percent Y/Y, boosting their share from 6 percent to 15 percent.
  • Plasma TVs grew 109 percent Y/Y to more than double their share to 3.9 percent.
  • Microdisplay rear projection TV shipments grew 52 percent Y/Y to boost their unit share to 1.6 percent with Sony accounting for more than one out of every two sold.
  • CRT TV shipments fell 15 percent Y/Y in Q4 2005 causing their share to fall from 89 percent to 79 percent.
  • RT RPTV shipments were down 60 percent Y/Y and fell from 68 percent of the Q4 2004 RPTV market to 36 percent of the Q4 2005 RPTV.

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