Shanghai Media Entertainment Group is helping China mark a milestone with its first TV channel featuring Dolby Digital 5.1 Surround Sound.
The media group debuted its service on its Orient Movie Channel at the Shanghai International Film and Television Festival on June 13.
Bill Jasper, Dolby Laboratories president was on hand at the event to offer his congratulations. He said Shanghai Media Entertainment Group has joined leading broadcasters in the world that provide Dolby Digital 5.1 surround sound to subscribers.
SMEG has been preparing for two years for the advent of surround sound broadcasting in China by training mixers to produce content in 5.1 and upgrading facilities to handle the new audio streams.
To showcase the Orient Movie Channel's new surround sound broadcast capability, SMEG set up 15 sites at Shanghai International Film and Television Festival.
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