The transition currently sweeping the media and entertainment industry is as structural and as fundamental as the introduction of color TV or cable networks. Three key industry changes (consumer demand for more choices, the emergence of online video content, and a push to cut costs in response to economic hardship) are having a profound impact on business profitability. By building a common infrastructure for equipment and services across multiple segments of the business, media companies can amortize technology costs across different business units. When implemented correctly, these projects can generate substantial savings with minimal impact to productivity.
