Broadcasters rank vendors on innovation

Joe Zaller of Devoncroft Parters asks broadcasters to rank technology vendors in innovation and analyzes the results by organization size.

As part of my market research, I have looked at how broadcast vendor brands are ranked on measures such as innovation, customer service, reliability and overall opinion.

Typically, when I do this I show the results broken down globally and regionally to highlight geographic variation in opinions.

Of course, this global list includes a wide variety of customer types, including broadcasters, systems integrators, cable/satellite/IPTV operators, government, etc. As a result, one of the questions I am frequently asked is how a particular brand was ranked by a single customer type (e.g. broadcaster) or buying group (e.g. multiviewer buyers).

To address this question, I decided to look at how one customer type (broadcasters) ranked broadcast technology vendors in one category (innovation). In addition to showing just one customer type, I also thought it would be interesting to show variation by organization size rather than geography.

The table on this page shows the Top 5 brands (listed in alphabetical order) in the broadcast technology vendor league table for innovation, as ranked by broadcasters, broken down by organization size. For the sake of comparison, I have also provided the global ranking (responses of all 4,000+ research respondents from all organization types).

To read the full article, including further analysis, click here.