virtual advertising Fans React to NHL Adding Virtual TV Ads on Rink Billboards With a fast moving puck competing with moving ads, fans watching on TV could get motion sickness TGI Sport Acquires Interregional Sports Group ISG's virtual media solutions will expand TGI’s live sports advertising and media capabilities Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1FCC Votes to Restore Net Neutrality 2Seattle Kraken Inks Deals with Tegna and Prime Video3Peacock Subs Jump 55% YoY to 34M in Q1 20244IAB Makes Three Appointments to Its Leadership Team5DAZN FAST Channels to Launch on Tubi