TV viewing experience The Future of TV: Re-Shaped, Re-Defined, and Still Relevant On the eve of World Television Day Nov. 21, industry leaders explore the future of television Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study Scener Launches Mobile App to Simplify TV Viewing The new app merges universal search with integrated tv control and social viewing for simplified content discovery and streaming Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Chptr, Gray Television Launch on Video Obituary Platform2NAB Show Welcomes Creators to Las Vegas 3Epic Games Releases Unreal Engine 5.44Mundo Hispano Digital Launches MundoNow Connect5How to Increase the Value of Your Content Library with Metadata