Dentsu Dentsu to Use Comscore Data for Local TV Deals Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect Innovid Launches InnovidXP for Cross Platform TV Measurement Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Sinclair Selects Embrace as Its Media Orchestration Engine2NCAA: March Madness Sees Strong Audience Growth3WJLA Studio A Revamp Features Brightline Lighting4Appear To Feature Contribution, Remote Production, Distribution Enhancements at NAB Show5Hulu Launches on Disney+