Dentsu PubMatic and Charter’s Spectrum Reach Partner on CTV Advertising Advertisers will now have access to Spectrum’s ad inventory in PubMatic’s CTV Marketplace Dentsu to Use Comscore Data for Local TV Deals Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect Innovid Launches InnovidXP for Cross Platform TV Measurement Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Digital Alert Systems Backs NAB Proposal to Speed Transition to NextGen TV2Nugen Audio Unveils DialogCheck Speech Intelligibility Software3Nexstar’s Sook: Prospects for Ownership Rule Changes Have ‘Never Been Better’4ITN, Magnite Launch Programmatic Solution for Local Linear TV5Harvard Taps Studio Technologies for Sports Telecasts
