Debra OConnell ABC Owned TV Stations Embrace Impressions-based TV Ad Sales The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair Backs FCC Commissioner Simington’s Plan to Cap Network Affiliate Fees2Optimum Launches New Buddle Offering with Disney+, Hulu Bundle Basic3NBCU Outlines Peacock’s NBA Streaming Plans4Registration Is Open for IBC20255Fox’s New DTC Streaming Service Gets a Name