ARF Advertising Research Foundation Proposes Updating TV Categories Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative New research examines how political ideology influences the appeal of entertainment shows The ARF Says Ad Supported Free Media Is `Under Threat' The Advertising Research Council noted that the industry is a crossroads in terms of audience measurement and that it faces “potential declines in ad effectiveness" Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair Backs FCC Commissioner Simington’s Plan to Cap Network Affiliate Fees2Optimum Launches New Buddle Offering with Disney+, Hulu Bundle Basic3NBCU Outlines Peacock’s NBA Streaming Plans4Registration Is Open for IBC20255Fox’s New DTC Streaming Service Gets a Name
