ad recall Survey Finds Brand Recall on Connected TV Ads is Better than Social Media A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1EMG / Gravity Media Grow Executive Team2Sony, Apollo Make $26B Bid for Paramount3Survey: U.S. Business and Consumers Plan to Increase Tech Spending4CBS Claims 16th Straight Prime Time Viewing Title5Brightcove Integrates AWS-Powered Generative AI Solution