Facing a fierce backlash from TV content owners, Google's YouTube said it would soon implement anti-piracy technologies to prevent unauthorized use of copyright-protected video programming.
Media companies have complained that YouTube, one of the most popular video sharing sites on the Internet, has been too slow in protecting unauthorized use of content.
Speaking with Reuters, Google CEO Eric Schmidt did not provide a timetable for implementation of the technology, noting it would take time to cover all of Google's Web services.
According to Schmidt, Google plans to make video anti-piracy tools generally available to copyright owners to enable them to encrypt digital files and prevent illegal sharing.
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