Call for compromise in HD-DVD format war

The Video Software Dealers Association is appealing to the movie studios to set a single standard to avoid consumer confusion
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Bo Andersen, president of the Video Software Dealers Association (VSDA), last week called for a compromise in the DVD format war, saying that the launch of a single HD-DVD format is unquestionably preferable to a format war that could cause consumer confusion and lead to a reluctance to embrace either format.

Andersen’s remarks were made last week during a speech at VSDA’s Home Entertainment 2005 event in Las Vegas.

VSDA also last week released its “Baseline Criteria for High Definition DVD Format (From the Retail Perspective).” In addition to advocating the adoption of a single format, the document argues that, whatever format is adopted, the features, dimensions, packaging, and marketing materials for high-definition DVD must be designed to generate widespread consumer and retailer support.

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