streaming ads aren't effective Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Digital Alert Systems, Inovonics Partner on External EAS Monitoring Gear2Arabsat Selects Grass Valley AMPP for Cloud Playout 3OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 1)4Liberty University Taps Riedel for Comms5Max Starts European Rollout