price hikes Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz Apple TV+ Hikes Prices to $9.99 a Month in U.S. The company also increased prices for Apple News+ and Apple Arcade Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Caitlin Clark’s WNBA Debut Set Viewing Records2Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts3Scripps Promotes Jeff Kiernan to VP, Local News4Netflix Ad Tier Hits 40M Monthly Active Users5TV, Streaming Schedule for 2024 NFL Regular Season Is Released