Harlan Neugeboren

Those big fat ad dollars from your local politician are gone. The economy is failing and the forecast for your ad dollars—online and on-air is bleak. Sounds like a recipe for disaster? Maybe not.

In this, and future bimonthly columns, I hope to share some of my experiences, report on what's new in the industry and talk about trends in an effort to foster innovation and change.

I would like to point out the benefits of switching to server-based production and some of the hidden traps if you do not look at the workflow and implement servers properly.

The FCC originally granted licenses to broadcasters to serve the public interest. The question is, whose definition are they going to listen to?

More and more newspaper readers are turning to TV and the Internet for their primary source of news. Yes, TV.

Although my column is about newsroom technology, I have written the last few articles about other forms of distribution to reinforce a point I made a few articles ago.

“Then let’s put them in a ‘newsroom of the future,’” he said, “where they’ll take their fundamental values and skills and produce content for every conceivable platform possible.”