STB advertising Dish Media Launches PerformXP PerformXP allows direct response and performance advertisers to incorporate connected set-top box (STB) inventory into connected TV (CTV) buys Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1TV, Streaming Schedule for 2024 NFL Regular Season Is Released2CPB Issues More Grants for Next-Generation Warning3CTV/Streaming Top of Mind for Marketers in 2024 4ESPN, Fox, WBD Unveil Name for New Sports Streaming Service5Telestream Taps Power of AI to Manage, Define Media Workflows