Rihanna Super Bowl LVII Boosted App Usage Food, drink and betting services were big winners but app usage slumped as fans watched Rihanna’s halftime show according to AppsFlyer 123.5M People Watched Rihanna’s Super Bowl Halftime Show Viewing ranged from 98.8M to 124M during the game according to AdImpact’s data Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1How to Increase the Value of Your Content Library with Metadata2GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution3NAB Extends Contract for President & CEO Curtis LeGeyt4Comcast Lights Up WiFi Boost 5Plex Launches NFL Channel