Latest about Nielsen
Coralbay.tv Completes Integration With Nielsen Watermarking
By George Winslow published
Nielsen watermarking has been integrated into its coralPlay product
Nexstar Launches Search for NextGen Audience Measurement Solution
By George Winslow published
Says current methods “inadequately” measure its audiences and their impact
Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen
By Phil Kurz published
So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%
Nielsen Launches Local Streaming Insights Solution
By George Winslow published
The quarterly report provides streaming insights at the local market level from Nielsen for the first time
NBCU Selects Comscore as Preferred Local Advertising Currency
By George Winslow published
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution
By George Winslow published
The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision
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