“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.
Broadcasters can take heart from the profitable opportunities that second-screen services are creating.
xCisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures
Coding that triggers interactive viewing experiences can be embedded into broadcast signals and will hasten stations’ ability to offer integrated, interactive services.
Multi-user systems are on the front line of the multiscreen and multiplatform evolution now shaking up the TV business
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