advertising forecasts Magna: Local TV/Video Ad Sales to Spike by 26% to $23B in 2024 Social media advertising will grow by +14% to reach the $80B milestone and long-form streaming advertising will expand by +13% to hit the $10B milestone The Forces That Will Shape TV Advertising in 2024 Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences. U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023 GroupM’s year end report forecasts 5.8% overall growth rate globally Latest about advertising forecasts Zenith: Social Media Advertising Will Surpass TV in 2022 By George Winslow published 6 December 21 Social media will be the fastest growing ad category in the next few years and in 2022 will be larger than TV for the first time in the history of advertising, Zenith is forecasting Business GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026 By George Winslow published 6 December 21 U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Sony’s Ci Media Cloud Keeps NHRA Moving2Nexstar Disputes FCC $1.2M Fine, Order to Sell WPIX3Aaron LaBerge Joins PENN Entertainment at CTO4Bolin Technology Integrates NDI Across Product Portfolio5Tegna’s WTHR and WALV to Broadcast Indiana Fever WNBA Games
Zenith: Social Media Advertising Will Surpass TV in 2022 By George Winslow published 6 December 21 Social media will be the fastest growing ad category in the next few years and in 2022 will be larger than TV for the first time in the history of advertising, Zenith is forecasting
GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026 By George Winslow published 6 December 21 U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM
