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                    <title><![CDATA[ Latest from Tv Technology in Youtube ]]></title>
                <link>https://www.tvtechnology.com/tag/youtube</link>
        <description><![CDATA[ All the latest youtube content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 31 Mar 2026 14:37:11 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ NAB Show: From YouTube to TV (and Back)—Building a Cross-Platform Content Brand ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/partnerships/nab-show-from-youtube-to-tv-and-back-building-a-cross-platform-content-brand</link>
                                                                            <description>
                            <![CDATA[ Travel channel host Jefferson Graham to speak about creating content for YouTube and Scripps News ]]>
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                                                                        <pubDate>Tue, 31 Mar 2026 14:37:11 +0000</pubDate>                                                                                                                                <updated>Tue, 31 Mar 2026 16:53:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NkDNn7mAVnN8a5x3QaCbCf-1280-80.png">
                                                            <media:credit><![CDATA[Photowalks TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                                            <title><![CDATA[ Ateme Verified for YouTube Live ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/ateme-verified-for-youtube-live</link>
                                                                            <description>
                            <![CDATA[ Ateme encoding products and services are now included in YouTube’s Live verified encoders list ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Mar 2026 21:14:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yugNRXTGGpcDBjcazAwDQJ-1280-80.png">
                                                            <media:credit><![CDATA[Ateme]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ateme and YouTube encoders]]></media:description>                                                            <media:text><![CDATA[Ateme and YouTube encoders]]></media:text>
                                <media:title type="plain"><![CDATA[Ateme and YouTube encoders]]></media:title>
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                                                            <title><![CDATA[ FIFA Selects YouTube as its ‘Preferred Platform’ for 2026 World Cup ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/partnerships/fifa-selects-youtube-as-its-preferred-platform-for-2026-world-cup</link>
                                                                            <description>
                            <![CDATA[ Host broadcasters will have the option of live streaming the first 10 minutes of every match on their YouTube channel, among other perks ]]>
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                                                                        <pubDate>Tue, 17 Mar 2026 12:41:43 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 14:30:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/eSeWXmGS3ikfJmkeSEGuXZ-1280-80.png">
                                                            <media:credit><![CDATA[FIFA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FIFA and YouTube logos]]></media:description>                                                            <media:text><![CDATA[FIFA and YouTube logos]]></media:text>
                                <media:title type="plain"><![CDATA[FIFA and YouTube logos]]></media:title>
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                                                            <title><![CDATA[ YouTube Tops Disney and Netflix as World’s Biggest Media Company ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-tops-disney-and-netflix-as-worlds-biggest-media-company</link>
                                                                            <description>
                            <![CDATA[ Researcher values the company at more than $500B ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 15:19:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dGJEqjAGNLv4RnBDd43t53-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube icon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Net Insight Nimbra Edge, Nimbra 400 Receive YouTube Live Encoder Verification ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/net-insight-nimbra-edge-nimbra-400-receive-youtube-live-encoder-verification</link>
                                                                            <description>
                            <![CDATA[ Verification confirms YouTube has evaluated the solutions for live encoder compatibility ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 04 Mar 2026 18:02:29 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Mar 2026 18:51:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/hDjJpJpWfwcoStDeTAXc8U-1280-80.png">
                                                            <media:credit><![CDATA[Net Insight]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Net Insight and YouTube logos]]></media:description>                                                            <media:text><![CDATA[Net Insight and YouTube logos]]></media:text>
                                <media:title type="plain"><![CDATA[Net Insight and YouTube logos]]></media:title>
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                                                            <title><![CDATA[ Study: 20% of Internet Users Now Watch Video Podcasts on Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-20-percent-of-internet-users-now-watch-video-podcasts-on-social-media</link>
                                                                            <description>
                            <![CDATA[ As video podcasts go mainstream, YouTube has emerged as the most popular outlet according to Ampere Analysis ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 19:35:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dGJEqjAGNLv4RnBDd43t53-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube icon]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/dGJEqjAGNLv4RnBDd43t53-1280-80.jpg" />
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                                                            <title><![CDATA[ Disney Gains But YouTube Continues to Dominate Screentime ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-accounts-for-12-5-percent-of-january-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%) ]]>
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                                                                        <pubDate>Wed, 25 Feb 2026 16:48:13 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 17:20:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tNrFTrLJFFjoFjnUus4nC9-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge report that measures the share of TV viewing of content from the largest media companies. ]]></media:description>                                                            <media:text><![CDATA[The Walt Disney Company]]></media:text>
                                <media:title type="plain"><![CDATA[The Walt Disney Company]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Appear’s X Platform Now SRT Verified for YouTube Live Content Delivery ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/appears-x-platform-now-srt-verified-for-youtube-live-content-delivery</link>
                                                                            <description>
                            <![CDATA[ Verification enables broadcasters, rights holders, and production teams to deliver high-quality live content to YouTube using Appear’s X5, X10, and X20 hardware platforms ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 24 Feb 2026 13:51:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Tkhufz8CiyyumiGBJ8wUA4-1280-80.png">
                                                            <media:credit><![CDATA[Appear]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Appear]]></media:description>                                                            <media:text><![CDATA[Appear]]></media:text>
                                <media:title type="plain"><![CDATA[Appear]]></media:title>
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                                                            <title><![CDATA[ Willow By Cricbuzz Partners With YouTube To Present Free Team USA Matches ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/willow-by-cricbuzz-partners-with-youtube-to-present-free-team-usa-matches</link>
                                                                            <description>
                            <![CDATA[ The ICC T20 World Cup matches, which begin Saturday will be available for free ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 16:10:07 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Feb 2026 16:30:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/WFJ8PYZkFtMmZaKAtecnxg-1280-80.png">
                                                            <media:credit><![CDATA[Willow by Cricbuzz]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Willow by Cricbuzz]]></media:description>                                                            <media:text><![CDATA[Willow by Cricbuzz]]></media:text>
                                <media:title type="plain"><![CDATA[Willow by Cricbuzz]]></media:title>
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                                                            <title><![CDATA[ Hub: Rising Social and Creator Video Consumption Reduces Time Spent with TV and Movies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/hub-rising-social-and-creator-video-consumption-reduces-time-spent-with-tv-and-movies</link>
                                                                            <description>
                            <![CDATA[ Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub ]]>
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                                                                        <pubDate>Mon, 26 Jan 2026 16:42:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
                                <media:title type="plain"><![CDATA[Young people using smartphones]]></media:title>
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                                                            <title><![CDATA[ YouTube Wins Global Rights to Stream the Oscars  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-wins-global-rights-to-stream-the-oscars</link>
                                                                            <description>
                            <![CDATA[ The show, which has aired for many years on ABC, will begin streaming on YouTube in 2029 ]]>
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                                                                        <pubDate>Wed, 17 Dec 2025 22:49:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XY8eJ4LJYWx3Z9u5hTu9CP-1280-80.jpg">
                                                            <media:credit><![CDATA[Academy of Motion Picture Arts and Sciences]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Logo of YouTube with an Oscar]]></media:description>                                                            <media:text><![CDATA[Logo of YouTube with an Oscar]]></media:text>
                                <media:title type="plain"><![CDATA[Logo of YouTube with an Oscar]]></media:title>
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                                                            <title><![CDATA[ Middle-Aged Viewers Power YouTube Long-Form Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/middle-aged-viewers-power-youtube-long-form-content</link>
                                                                            <description>
                            <![CDATA[ 35-to-64-year-olds emerge as YouTube’s long-form ‘content super-consumers,’ according to Ampere Analysis ]]>
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                                                                        <pubDate>Mon, 10 Nov 2025 14:00:24 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Nov 2025 20:58:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qhydEmfaUXWUq5hBdQEko9-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:description>                                                            <media:text><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:text>
                                <media:title type="plain"><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:title>
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                                                            <title><![CDATA[ Return of ‘Jimmy Kimmel Live!’ Racked Up 19 Million Views on YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/return-of-jimmy-kimmel-live-racked-up-19-million-views-on-youtube</link>
                                                                            <description>
                            <![CDATA[ Large online audiences could play a role in talks between ABC and station groups Nexstar and Sinclair, which are preempting the show in 23% of the country ]]>
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                                                                        <pubDate>Thu, 25 Sep 2025 16:12:43 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Sep 2025 16:45:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Pktd9MFEYbgZoBLitXNfV8-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney/Randy Holmes]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[‘Jimmy Kimmel Live!’ returned to ABC on July 23. ]]></media:description>                                                            <media:text><![CDATA[‘Jimmy Kimmel Live’ on ABC]]></media:text>
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                                                            <title><![CDATA[ YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-disney-netflix-remain-on-top-of-nielsens-media-distributor-rankings-in-august</link>
                                                                            <description>
                            <![CDATA[ Disney and Fox both increased their share of total TV viewing with the start of football season ]]>
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                                                                        <pubDate>Tue, 23 Sep 2025 17:09:38 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Sep 2025 17:11:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of a football in front of a TV]]></media:description>                                                            <media:text><![CDATA[Shot of a football in front of a TV]]></media:text>
                                <media:title type="plain"><![CDATA[Shot of a football in front of a TV]]></media:title>
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                                                            <title><![CDATA[ NFL Debut on YouTube Draws 17.3 Million ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-debut-on-youtube-draws-17-3-million</link>
                                                                            <description>
                            <![CDATA[ Average minute audience in the U.S. was 16.2 million and 1.1 million internationally ]]>
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                                                                        <pubDate>Mon, 08 Sep 2025 21:54:48 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Sep 2025 21:55:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mhdBa8rPeoczQ8Suk3HhJX-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Halftime show at the first NFL game live on YouTube]]></media:description>                                                            <media:text><![CDATA[Halftime show at the first NFL game live on YouTube]]></media:text>
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                                                            <title><![CDATA[ YouTube TV, Hulu to Carry C-SPAN ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-tv-hulu-to-carry-c-span</link>
                                                                            <description>
                            <![CDATA[ Agreement also will expand C-SPAN’s presence on YouTube ]]>
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                                                                        <pubDate>Fri, 05 Sep 2025 12:26:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8em4bRwZQDHk93Zv6d6PsM-1280-80.jpg">
                                                            <media:credit><![CDATA[C-SPAN]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[C-SPAN Logo Key Art]]></media:description>                                                            <media:text><![CDATA[C-SPAN Logo Key Art]]></media:text>
                                <media:title type="plain"><![CDATA[C-SPAN Logo Key Art]]></media:title>
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                                                            <title><![CDATA[ Parks: Social Video Now Accounts for 20% of TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-social-video-now-accounts-for-20-percent-of-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates ]]>
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                                                                        <pubDate>Tue, 19 Aug 2025 16:31:25 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Aug 2025 17:58:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Park&#039;s new “Streaming Video Tracker” also reveals that YouTube is dominating the social video space. ]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                                            <title><![CDATA[ Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-consumers-see-strong-value-in-streaming-but-very-concerned-about-the-economy</link>
                                                                            <description>
                            <![CDATA[ The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry ]]>
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                                                                        <pubDate>Mon, 14 Jul 2025 17:08:58 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Jul 2025 17:35:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mJ7pGjNVTm2VFH8Ko6mEBg-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:description>                                                            <media:text><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:text>
                                <media:title type="plain"><![CDATA[A person relaxes on a comfortable couch choosing a program on a streaming service. ]]></media:title>
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                                                            <title><![CDATA[ Ampere: Daily Short-Form Social Media Use Exceeds Streaming, TV and Gaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ampere-daily-use-of-short-form-social-media-exceeds-streaming-tv-and-gaming</link>
                                                                            <description>
                            <![CDATA[ TikTok, YouTube Shorts, and Instagram Reels reign supreme, according to newly released data ]]>
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                                                                        <pubDate>Mon, 30 Jun 2025 19:25:21 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Jul 2025 13:56:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QgLXJ3s5aHsXHV2mcWMCdT-1280-80.png">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[YouTube, which marks its 20th anniversary this year, is the most widely used short-form video platform, with 78% visiting it in the past week, according to Ampere. ]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                                            <title><![CDATA[ WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wbd-fox-clinch-largest-gains-in-nielsens-may-rankings-of-media-distributors</link>
                                                                            <description>
                            <![CDATA[ NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May ]]>
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                                                                        <pubDate>Wed, 25 Jun 2025 15:53:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3EJNRUqfnSo63NwHQbDjka-1280-80.png">
                                                            <media:credit><![CDATA[TNT]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBA TNT]]></media:description>                                                            <media:text><![CDATA[NBA TNT]]></media:text>
                                <media:title type="plain"><![CDATA[NBA TNT]]></media:title>
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                                                            <title><![CDATA[ YouTube Maintains Largest Share of TV Viewing  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-maintains-largest-share-of-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies ]]>
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                                                                        <pubDate>Tue, 27 May 2025 15:10:43 +0000</pubDate>                                                                                                                                <updated>Tue, 27 May 2025 15:50:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Hk33mAxYNE8uVbNHahWuHR-1280-80.jpeg">
                                                            <media:credit><![CDATA[istockphoto]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Youtube TV]]></media:description>                                                            <media:text><![CDATA[Youtube TV]]></media:text>
                                <media:title type="plain"><![CDATA[Youtube TV]]></media:title>
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                                                            <title><![CDATA[ YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-turns-20-celebrates-20-billion-uploaded-videos</link>
                                                                            <description>
                            <![CDATA[ Site also rolls out new capabilities to create non-sports multiviewing on YouTube TV, 4 times playback speed, customized radio stations and other features ]]>
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                                                                        <pubDate>Wed, 23 Apr 2025 22:30:27 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Apr 2025 20:31:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QgLXJ3s5aHsXHV2mcWMCdT-1280-80.png">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                                            <title><![CDATA[ March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/march-madness-max-boost-warner-bros-discoverys-viewing-share</link>
                                                                            <description>
                            <![CDATA[ WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge ]]>
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                                                                        <pubDate>Tue, 22 Apr 2025 17:55:35 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Apr 2025 18:55:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dH5m7SkyzeqV9QzGM4hryH-1280-80.jpg">
                                                            <media:credit><![CDATA[Fabio Lovino/HBO]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The performance of megahit ‘The White Lotus’ on Max helped Warner Bros. Discovery to a first-place finish in Nielsen’s ‘Media Distributor Gauge. ’]]></media:description>                                                            <media:text><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:text>
                                <media:title type="plain"><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:title>
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                                                            <title><![CDATA[ YouTube Sees Record Viewing, Beats Disney in TV Viewing Share ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-sees-record-viewing-beats-disney-in-tv-viewing-share</link>
                                                                            <description>
                            <![CDATA[ During February YouTube had 11.6% of TV viewing compared to 10% for Disney in Nielsen’s February Media Distributor Gauge ]]>
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                                                                        <pubDate>Tue, 25 Mar 2025 18:43:00 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Mar 2025 14:15:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
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                                                            <title><![CDATA[ YouTube CEO: More U.S. Viewers Are Watching on TV Than Mobile ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-ceo-tv-overtakes-mobile-as-primary-device-for-viewing-in-the-u-s</link>
                                                                            <description>
                            <![CDATA[ More than 1 billion hours of YouTube content per day is viewed on TV sets in the U.S. ]]>
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                                                                        <pubDate>Tue, 11 Feb 2025 16:23:30 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Feb 2025 17:14:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YgLcB2pWvijCRKyyWuWRiF-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Neal Mohan, CEO YouTube laid out the streamers priorities for 2025 in a blog post.]]></media:description>                                                            <media:text><![CDATA[YouTube graphic ]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube graphic ]]></media:title>
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                                                            <title><![CDATA[ Long-Form Content Viewing on YouTube Rose 8% in 2024  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/long-form-content-viewing-on-youtube-rose-8-percent-in-2024</link>
                                                                            <description>
                            <![CDATA[ Mobile viewing among young adults rising rapidly ]]>
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                                                                        <pubDate>Thu, 06 Feb 2025 17:58:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MUh3qJ6a7F9tbLbjtbCNr7-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iphones]]></media:description>                                                            <media:text><![CDATA[iphones]]></media:text>
                                <media:title type="plain"><![CDATA[iphones]]></media:title>
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                                                            <title><![CDATA[ Study: Social Video Beats Traditional TV for Young Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-social-video-beats-traditional-tv-for-young-viewers</link>
                                                                            <description>
                            <![CDATA[ Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub ]]>
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                                                                        <pubDate>Mon, 27 Jan 2025 23:38:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b5aqeCYa3o3e8MToj9v5uD-1280-80.jpg">
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                                                            <title><![CDATA[ Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/why-planners-need-to-take-the-red-pill-and-face-reality-about-gen-z-tv-audiences</link>
                                                                            <description>
                            <![CDATA[ It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television ]]>
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                                                                        <pubDate>Mon, 02 Dec 2024 20:34:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Seamus Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/krkwTf7KJE9jGMQVoWFJAY-1280-80.jpg">
                                                            <media:credit><![CDATA[Pexels]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gen Z watching TV]]></media:description>                                                            <media:text><![CDATA[Gen Z watching TV]]></media:text>
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                                                            <title><![CDATA[ El Reino Infantil Taps Amagi To Expand Reach and Engagement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/el-reino-infantil-taps-amagi-to-expand-reach-and-engagement</link>
                                                                            <description>
                            <![CDATA[ Largest Latin American YouTube channel specializing in children’s content has deployed Amagi’s CLOUDPORT and PLANNER platforms ]]>
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                                                                        <pubDate>Wed, 06 Nov 2024 19:08:40 +0000</pubDate>                                                                                                                                <updated>Wed, 06 Nov 2024 20:37:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Se2ELwKKhKXgmVxCWqzYF-1280-80.jpg">
                                                            <media:credit><![CDATA[Amagi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amagi and El Reino Infrantil]]></media:description>                                                            <media:text><![CDATA[Amagi and El Reino Infrantil]]></media:text>
                                <media:title type="plain"><![CDATA[Amagi and El Reino Infrantil]]></media:title>
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                                                            <title><![CDATA[ Paris Olympics Boosts NBCU to Top of Nielsen’s August Media Distributor Rankings ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/paris-olympics-boosts-nbcu-to-top-of-nielsens-august-media-distributor-rankings</link>
                                                                            <description>
                            <![CDATA[ NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023 ]]>
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                                                                        <pubDate>Tue, 24 Sep 2024 15:26:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XgkQDapyQrfog43gc4YsbE-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Olympics]]></media:description>                                                            <media:text><![CDATA[Olympics]]></media:text>
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                                                            <title><![CDATA[ Olympics Drives Rare Upswing in TV Viewing for July ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/olympics-drives-rare-upswing-in-tv-viewing-for-july</link>
                                                                            <description>
                            <![CDATA[ YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33% ]]>
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                                                                        <pubDate>Tue, 20 Aug 2024 17:19:29 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Aug 2024 17:19:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kdB7pgfdCcaucEGBF66CTf-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paris Olympics]]></media:description>                                                            <media:text><![CDATA[Paris Olympics]]></media:text>
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                                                            <title><![CDATA[ Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comscore-introduces-comprehensive-cross-platform-youtube-audience-measurement</link>
                                                                            <description>
                            <![CDATA[ Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV ]]>
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                                                                        <pubDate>Tue, 30 Jul 2024 18:28:06 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Jul 2024 18:28:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-netflix-jumps-to-4th-largest-media-distributor-with-84-of-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 15:42:36 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Jul 2024 15:45:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NYCkw8MfAAuDUvMbmWn9RU-1280-80.jpeg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
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                                                            <title><![CDATA[ Cineverse Passes 10M YouTube Sub Mark ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cineverse-passes-10m-youtube-sub-mark</link>
                                                                            <description>
                            <![CDATA[ The sub milestone was driven by having eight brands earning more than 400K subscribers on the social media platform ]]>
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                                                                        <pubDate>Thu, 13 Jun 2024 20:17:04 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jun 2024 20:55:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FieoMJqFJtFAk9My6rZw8C-1280-80.jpg">
                                                            <media:credit><![CDATA[Cineverse]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[logo]]></media:description>                                                            <media:text><![CDATA[logo]]></media:text>
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                                                            <title><![CDATA[ NAB Show: Cablecast to Preview New Social Streaming and Control Room Features ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-show-cablecast-to-preview-new-social-streaming-and-control-room-features</link>
                                                                            <description>
                            <![CDATA[ New features on display include direct distribution to YouTube, improved live production workflows and broadcast to social media platforms from playout server ]]>
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                                                                        <pubDate>Tue, 02 Apr 2024 15:44:49 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Apr 2024 15:44:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Y2Qrh4VWFiTfc6J7CkRYck-1280-80.jpg">
                                                            <media:credit><![CDATA[Cablecast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cablecast Social Streaming]]></media:description>                                                            <media:text><![CDATA[Cablecast Social Streaming]]></media:text>
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                                                            <title><![CDATA[ Omdia: YouTube Is Top Streamer in Six Major Markets ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/omdia-youtube-is-top-streamer-in-six-major-markets</link>
                                                                            <description>
                            <![CDATA[ The Omdia data also showed that the number of SVOD services per home fell for the first time ]]>
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                                                                        <pubDate>Wed, 13 Mar 2024 16:02:02 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Mar 2024 22:18:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
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                                                            <title><![CDATA[ 2024 NAB Show to Shine Spotlight on 'Creator Economy' ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2024-nab-show-to-shine-spotlight-on-creator-economy</link>
                                                                            <description>
                            <![CDATA[ Leading the charge is renowned YouTube star, digital creator, filmmaker and multimedia innovator Casey Neistat ]]>
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                                                                        <pubDate>Thu, 29 Feb 2024 16:12:12 +0000</pubDate>                                                                                                                                <updated>Fri, 01 Mar 2024 15:01:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/66a9KM7AZsT4c9JrpEjwqC-1280-80.jpeg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB]]></media:description>                                                            <media:text><![CDATA[NAB]]></media:text>
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                                                            <title><![CDATA[ YouTube TV Passes 8M Sub Mark ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-tv-passes-8m-sub-mark</link>
                                                                            <description>
                            <![CDATA[ The milestone makes the vMVPD the fourth largest pay TV operator ]]>
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                                                                        <pubDate>Tue, 06 Feb 2024 18:17:47 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Feb 2024 18:18:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Woiho27C7P5mfSUmuDCnnU-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube graphic 1 billion hours consumed each day]]></media:description>                                                            <media:text><![CDATA[YouTube graphic 1 billion hours consumed each day]]></media:text>
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                                                            <title><![CDATA[ GroupM Forms Ad Innovation Accelerator ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/groupm-forms-ad-innovation-accelerator</link>
                                                                            <description>
                            <![CDATA[ Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences ]]>
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                                                                        <pubDate>Thu, 04 Jan 2024 18:01:37 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jan 2024 18:01:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/z4mZEXKvbGtLCRtHBihuw4-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
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                                                            <title><![CDATA[ Cineverse Inks Deal with Little Dot Studios ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cineverse-inks-deal-with-little-dot-studios</link>
                                                                            <description>
                            <![CDATA[ Under the deal Little Dot Studios will manage three Cineverse OTT channels on YouTube ]]>
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                                                                        <pubDate>Fri, 24 Nov 2023 13:40:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FUpYe3nYf2z3BcKcXdZKC4-1280-80.jpg">
                                                            <media:credit><![CDATA[Cineverse]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cineverse new logo]]></media:description>                                                            <media:text><![CDATA[Cineverse new logo]]></media:text>
                                <media:title type="plain"><![CDATA[Cineverse new logo]]></media:title>
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                                                            <title><![CDATA[ Survey: YouTube Viewing Surpasses Netflix Among Teens ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-youtube-viewing-surpasses-netflix-among-teens</link>
                                                                            <description>
                            <![CDATA[ Teens spend 28.7% of daily video consumption on Netflix versus 29.1% on YouTube according to Piper Sandler ]]>
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                                                                        <pubDate>Mon, 16 Oct 2023 16:08:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                <item>
                                                            <title><![CDATA[ YouTube’s Roaring Successes Can’t be Copied and Pasted, But They can Inspire ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/youtubes-roaring-successes-cant-be-copied-and-pasted-but-they-can-inspire</link>
                                                                            <description>
                            <![CDATA[ YouTube’s offering is highly strategic—and continues to evolve to meet user appetites ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 03 Oct 2023 12:45:22 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Oct 2023 13:36:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jess Shemen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                <item>
                                                            <title><![CDATA[ Tegna Grows Unique Viewers on Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tegna-grows-unique-viewers-on-social-media</link>
                                                                            <description>
                            <![CDATA[ Tenga’s unique viewers increased by 43% on Facebook and YouTube in August according to Tubular Labs’ Audience Ratings ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Sep 2023 20:08:37 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Sep 2023 22:32:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Qf568ky4JiA2WuAsQCsqxm-1280-80.jpg">
                                                            <media:credit><![CDATA[Tegna]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tegna]]></media:description>                                                            <media:text><![CDATA[Tegna]]></media:text>
                                <media:title type="plain"><![CDATA[Tegna]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Vegas Sphere Dome Promotes YouTube NFL Sunday Ticket on ‘Exosphere’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vegas-sphere-dome-promotes-youtube-nfl-sunday-ticket-on-exosphere</link>
                                                                            <description>
                            <![CDATA[ YouTube created an animation that transforms the exterior of Sphere into helmets of all 32 NFL teams ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 05 Sep 2023 14:03:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nraiZdjHBnzQxFrK6NPEaX-1280-80.png">
                                                            <media:credit><![CDATA[Sphere Entertainment]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dome]]></media:description>                                                            <media:text><![CDATA[Dome]]></media:text>
                                <media:title type="plain"><![CDATA[Dome]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nraiZdjHBnzQxFrK6NPEaX-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ YouTube Prices NFL Sunday Ticket Student Plan at $109 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-prices-nfl-sunday-ticket-student-plan-at-dollar109</link>
                                                                            <description>
                            <![CDATA[ Eligible students can purchase NFL Sunday Ticket on YouTube Primetime Channels for $109 a season ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 25 Aug 2023 19:13:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/29EW6ykNobjTwJiCv9wqaN-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube TV Sunday Ticket]]></media:description>                                                            <media:text><![CDATA[YouTube TV Sunday Ticket]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube TV Sunday Ticket]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/29EW6ykNobjTwJiCv9wqaN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ IAS Enhances YouTube Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ias-enhances-youtube-capabilities</link>
                                                                            <description>
                            <![CDATA[ Integral Ad Science rolls out viewability and invalid traffic measurement for YouTube shorts ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 27 Jul 2023 18:50:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ts49nz9QXCp3HMkkXYC22E-1280-80.jpg">
                                                            <media:credit><![CDATA[Integral Ad Science]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Integral Ad Science and YouTube logos]]></media:description>                                                            <media:text><![CDATA[Integral Ad Science and YouTube logos]]></media:text>
                                <media:title type="plain"><![CDATA[Integral Ad Science and YouTube logos]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ts49nz9QXCp3HMkkXYC22E-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cineverse Renews YouTube Channel Agreement with VA Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cineverse-renews-youtube-channel-agreement-with-va-media</link>
                                                                            <description>
                            <![CDATA[ The agreement will further expand Cineverse’s channels on YouTube and other social media platforms ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 21 Jul 2023 17:18:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FUpYe3nYf2z3BcKcXdZKC4-1280-80.jpg">
                                                            <media:credit><![CDATA[Cineverse]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cineverse new logo]]></media:description>                                                            <media:text><![CDATA[Cineverse new logo]]></media:text>
                                <media:title type="plain"><![CDATA[Cineverse new logo]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ YouTube Premium Price Hiked to $13.99 Per Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-premium-price-hiked-to-dollar1399-per-month</link>
                                                                            <description>
                            <![CDATA[ It is the first increase in the ad-free subscription YouTube offering since 2018 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Jul 2023 19:03:27 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Jul 2023 19:05:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ DirecTV to Sell NFL Sunday Ticket to Commercial Establishments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/directv-to-sell-nfl-sunday-ticket-to-commercial-establishments</link>
                                                                            <description>
                            <![CDATA[ The new multiyear deal will see DirecTV for Business continue to sell the NFL package to bars, restaurants and other establishments ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 26 May 2023 17:19:59 +0000</pubDate>                                                                                                                                <updated>Fri, 26 May 2023 17:20:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8vKpFMQKEa6wJbwLmCJVrB-1280-80.png">
                                                            <media:credit><![CDATA[DirecTV for Business]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DirecTV for Business Sunday Ticket]]></media:description>                                                            <media:text><![CDATA[DirecTV for Business Sunday Ticket]]></media:text>
                                <media:title type="plain"><![CDATA[DirecTV for Business Sunday Ticket]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8vKpFMQKEa6wJbwLmCJVrB-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-works-with-google-measure-youtube-and-youtube-tv-against-broader-tv-marketplace</link>
                                                                            <description>
                            <![CDATA[ iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 May 2023 17:00:10 +0000</pubDate>                                                                                                                                <updated>Tue, 16 May 2023 20:04:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aexYbHnTNGDgqZz9EsSdD7-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
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