OTTAWA—Australian broadcaster Network 10 is partnering with You.i TV to modernize the advertising and user experience on the network’s 10 Play broadcast video on demand (BVOD) app.

The partnership will see Network 10 standardize the 10 Play user experience across streaming platforms, including Telstra TV, connected TVs, streaming media devices, game consoles and mobile and tablet apps, You.i TV said.

The broadcaster and You.i TV, which specializes in tools to enable cross-platform app development, will also work together to enable new ad formats, such as passive, interactive and non-intrusive, on the 10 Play app that go beyond pre- and mid-roll ads.

“With a rebuilt 10 Play on the You.i Engine One platform, we will have the ability to control every pixel on screen, effectively monetizing the glass by creating new ad solutions that go beyond the standard pre- and mid-roll ads,” said Rod Prosser, Network 10 chief of sales.

“Think overlay bugs, non-disruptive ad formats while a program is paused and user interface integrations—this partnership will allow us to push the creative ad boundaries on 10 Play’s apps.”

Network 10 General Manager Liz Baldwin added that the partnership will transform “the audience experience for 10 Play on apps and connected devices.”

More information is available on the You.i TV website.

OTTAWA, Canada & LONDON—European media and entertainment company Sky has invested an undisclosed sum in You.i TV, a privately held company offering cross-platform app development tools, You.i.TV said today.

The investment comes a month after You.i TV announced record business growth for 2018 with more new business booked for the year than in all previous years combined and revenue from international sales accounting for 30% of its total.

Sky’s investment is part of You.i TV’s larger Series C funding and represents its willingness to back companies that enable viewers to watch when they want on the device of their own choosing, You.i TV said.

“The backing of Sky, alongside our existing strategic investors, highlights the fact that You.i TV is at the forefront of the trend solving the world of device fragmentation as consumers demand content everywhere,” said You.i TV CEO and co-founder Jason Flick.

David Beazley, director of software engineering at Sky online streaming service NOW TV, will join the board of You.i TV.

“Sky and You.i TV share a vision to connect customers to great content, via easy, frictionless user experiences,” said Beazley. “Through this investment, both Sky and You.i TV will be able to share learnings and gain insights into how world-class viewing experiences can be easily replicated across multiple devices.”

More information is available on the You.i TV website.