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                            <title><![CDATA[ Latest from Tv Technology in Yospace ]]></title>
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        <description><![CDATA[ All the latest yospace content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 03 Dec 2025 18:11:11 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Broadcasters See More Potential in Programmatic Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcasters-see-more-potential-in-programmatic-advertising</link>
                                                                            <description>
                            <![CDATA[ ‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ]]>
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                                                                        <pubDate>Wed, 03 Dec 2025 18:11:11 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6iCpV6keFueQ46erjU5XpS-1280-80.png">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Tech]]></media:description>                                                            <media:text><![CDATA[Ad Tech]]></media:text>
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                                                            <title><![CDATA[ Yospace Shows Sub-5 Second Cumulative Latency For Addressable Ad Insertion At IBC2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yospace-shows-sub-5-second-cumulative-latency-for-addressable-ad-insertion-at-ibc2025</link>
                                                                            <description>
                            <![CDATA[ Using a new standard, the company showed less than one second of latency for the ad ]]>
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                                                                        <pubDate>Wed, 24 Sep 2025 15:21:21 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Sep 2025 00:41:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6ek25NSDiFjv78DYVwoJ6b-1280-80.png">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yospace addressable ad for orange soda]]></media:description>                                                            <media:text><![CDATA[Yospace addressable ad for orange soda]]></media:text>
                                <media:title type="plain"><![CDATA[Yospace addressable ad for orange soda]]></media:title>
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                                                            <title><![CDATA[ Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/unlock-the-full-value-of-streaming-dynamic-ad-insertion-as-a-tool-for-effective-revenue-generation</link>
                                                                            <description>
                            <![CDATA[ The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality ]]>
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                                                                        <pubDate>Mon, 07 Jul 2025 15:51:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Sewell ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rL4WzYgytaBAaGy24LAop9-1280-80.png">
                                                            <media:credit><![CDATA[Dish Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[addressable TV advertising]]></media:description>                                                            <media:text><![CDATA[addressable TV advertising]]></media:text>
                                <media:title type="plain"><![CDATA[addressable TV advertising]]></media:title>
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                                                            <title><![CDATA[ Will SGAI Become an Industry Norm for Dynamic Ad Insertion? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/will-sgai-become-an-industry-norm-for-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ For live sports and events, server-guided ad insertion enables scalable ad delivery, even during high-demand moments ]]>
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                                                                        <pubDate>Mon, 03 Feb 2025 13:47:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Sewell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
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                                                            <title><![CDATA[ Stuart Barnes Joins Yospace as VP, International Video Development ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/stuart-barnes-joins-yospace-as-vp-international-video-development</link>
                                                                            <description>
                            <![CDATA[ Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC ]]>
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                                                                        <pubDate>Fri, 24 Jan 2025 17:41:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DGPs96KM9ekBMhcg8p6BED-1280-80.jpg">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stuart Barnes of Yospace]]></media:description>                                                            <media:text><![CDATA[Stuart Barnes of Yospace]]></media:text>
                                <media:title type="plain"><![CDATA[Stuart Barnes of Yospace]]></media:title>
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                                                            <title><![CDATA[ Yospace To Showcase Dynamic Ad Insertion Developments At IBC 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yospace-to-showcase-dynamic-ad-insertion-developments-at-ibc-2024</link>
                                                                            <description>
                            <![CDATA[ The company’s technology powered delivery of 10 billion ads on four continents this summer ]]>
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                                                                        <pubDate>Thu, 22 Aug 2024 17:00:19 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Aug 2024 17:42:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/P57ZHjGdK6JWBsCZsvTmM9-1280-80.png">
                                                            <media:credit><![CDATA[Yospace]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yospace]]></media:description>                                                            <media:text><![CDATA[Yospace]]></media:text>
                                <media:title type="plain"><![CDATA[Yospace]]></media:title>
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                                                            <title><![CDATA[ How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-server-side-ad-insertion-supports-broadcaster-roadmaps-to-an-all-streaming-future</link>
                                                                            <description>
                            <![CDATA[ Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services ]]>
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                                                                        <pubDate>Tue, 09 Apr 2024 18:46:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Sewell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9XY7jtmXBSLSucgeNFRJTg-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Getty]]></media:description>                                                            <media:text><![CDATA[Getty]]></media:text>
                                <media:title type="plain"><![CDATA[Getty]]></media:title>
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                                                            <title><![CDATA[ Yospace Says Its Tech Holds Key to Holding Millennials' Interest In OTT Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yospace-says-its-tech-holds-key-to-holding-millennials-interest-in-ott-ads</link>
                                                                            <description>
                            <![CDATA[ Belgian broadcaster Medialaan has deepened engagement and grown long-form viewing. ]]>
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                                                                        <pubDate>Tue, 04 Dec 2018 00:13:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pDUboYYjD2Cno7psCrDkRa-1280-80.jpg">
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                                                            <title><![CDATA[ Best Practice for Multiplatform Monetization With Dynamic Ad Insertion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/best-practice-for-multiplatform-monetization-with-dynamic-ad-insertion</link>
                                                                            <description>
                            <![CDATA[ Using SSAI to ensure a smooth transition between primary and stitched content. ]]>
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                                                                        <pubDate>Fri, 19 Oct 2018 20:20:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Springall ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zZdWYXB7tUjkETBwTeaZMb-1280-80.png">
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                                                            <title><![CDATA[ Yospace, NexPlayer Integration Assists With Monetizing Live Streams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/yospace-nexplayer-integration-assists-with-monetizing-live-streams</link>
                                                                            <description>
                            <![CDATA[ Giving broadcasters to a way to monetize live OTT streams is a team effort for Yospace and NexPlayer, as the companies have announced an integration between their HTML5 SDK and HTML5 player products. ]]>
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                                                                        <pubDate>Thu, 18 Jan 2018 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4qt5XrMSTPkdshtafG7XvN-1280-80.png">
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                                                            <title><![CDATA[ Yospace, SpotX Showcasing Dynamic Ad Insertion at NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/yospace-spotx-showcasing-dynamic-ad-insertion-at-nab-show</link>
                                                                            <description>
                            <![CDATA[ The 2017 NAB Show will serve as a demonstration for Yospace and SpotX to spotlight their collaboration for programmatically-sold Dynamic Ad Insertion for live online television. ]]>
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                                                                        <pubDate>Wed, 19 Apr 2017 08:50:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SWJYY9vMFbB8us8G5Mnea7-1280-80.png">
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                                                            <title><![CDATA[ Yospace Serves Up Ad Insertion for Australian Open Broadcast ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yospace-serves-up-ad-insertion-for-australian-open-broadcast</link>
                                                                            <description>
                            <![CDATA[ Seven Networks provided full court coverage of the 2017 Australian Open and with the help of Yospace was able to monetize its online coverage. ]]>
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                                                                        <pubDate>Thu, 16 Mar 2017 10:44:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EYcUvUm2r6UFqApqi9QJoh-1280-80.jpg">
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