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                            <title><![CDATA[ Latest from Tv Technology in Worldwide-augmented-and-virtual-reality-spending-guide ]]></title>
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                                    <lastBuildDate>Mon, 02 Dec 2019 15:23:58 +0000</lastBuildDate>
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                                                            <title><![CDATA[ AR/VR Worldwide Spending to Hit $18.8B in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ar-vr-worldwide-spending-to-hit-18-8b-in-2020</link>
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                            <![CDATA[ More affordable viewing models for entertainment expected to be a key driver. ]]>
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                                                                        <pubDate>Mon, 02 Dec 2019 15:23:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>FRAMINGHAM, Mass.—</strong>Augmented and virtual reality are expected to get a shot in the arm in 2020 to the tune of $18.8 billion in global spending.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="yxTzPHQSoEoaeXUYahqzpS" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxTzPHQSoEoaeXUYahqzpS.jpg" mos="https://cdn.mos.cms.futurecdn.net/yxTzPHQSoEoaeXUYahqzpS.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>That forecast comes from a report by International Data Corporation and its “Worldwide Augmented and Virtual Reality Spending Guide.” If the $18.8 billion figure comes true, it would represent a 78.5% growth over the $10.5 billion IDC projects as the final figure for 2019. This would be the start of what IDC sees as growing spending habits until 2023, as the organization is projecting a five-year compound annual growth rate of 77%.</p><p>A key for the growth of the AR/VR market, per IDC, is the declining cost of entry. Commercial industries are expected to use the technology primarily for training (projected $2.6 billion in spending) and industrial maintenance ($914 million). On the consumer side, it will be VR gaming ($3.3 billion) and VR feature viewing ($1.4 billion). Public fields are also expected to see significant growth in spending, especially in post-secondary and K-12 education and onsite assembly and safety.</p><p>“Across enterprise industries, we are seeing a strong outlook for standalone viewers play out in use case adoption,” said Marcus Torchia, research director, Customer Insights & Analysis. “Enterprises will drive much of these high-end headset adoption trends. In the consumer segment, more affordable viewer models for gaming and entertainment purposes will see the broadest industry adoption.”</p><p>In terms of what these companies will be buying, hardware is expected to account for nearly two-thirds of AR/VR spending over the five-year period, followed by software and services. Services will include systems integration, consulting services and custom application development.</p><p>U.S. projected spending ($5.1 billion) in 2020 is expected to trail only China ($5.8 billion). The U.S. and Western Europe are the two regions expected to see the fastest growth—104.2% CAGR for the Western Europe and 96.1% for the U.S.</p><p>More information on the report can be found on <a href="https://www.idc.com/">IDC’s website</a>.</p>
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