Ateliere Creative Technologies has announced that it has offered to acquire Codemill, a Swedish-based provider of media workflow software solutions in an all stock transaction worth more than SEK 313 million (US$29M).

Shares of Codemill being traded on the NASDAQ are currently priced at SEK 23.00 and with 13,621,653 outstanding shares, the total value of the transaction is SEK 313.3 million (US$29.7 million), Ateliere said, adding that the amount offered represents 53.3% more than the closing price of SEK 15.00 at the close of February.

On Friday, Codemill reported annual rate of recurring revenue in January was SEK 43.9 million and the closing cash for February 2025 is expected to be SEK 37 million, taking into account the opening cash balance, accounts receivable, accounts payable, loans and salaries and fees. It said its goal "is to reach total sales of approximately SEK 80 million and recurring revenue of SEK 52 million in 2025, with an EBITDA margin of approximately 30%."

Ateliere, based in Los Angeles, provides software solutions for content management, distribution, and workflow automation. Ateliere says the combined company will help the company reach its ultimate goal of an end-to-end solution.

“In today's rapidly evolving media landscape, where convergence and consolidation have become the norm, the combination of Ateliere and CodeMill represents a pivotal response to industry disruption,” the company said in its announcement. “This strategic union creates a comprehensive, next generation, end-to-end media technology platform encompassing the entire content workflow, including global distribution through AI-powered cloud automation.

“The integration of Ateliere's cloud-native content supply chain solutions with Accurate.Video product suite, Accurate Player SDK, Cantemo MAM, and its bespoke Digital Services delivers immediate value through complementary technologies,” the company added. “The combined platform eliminates workflow inefficiencies, reduces manual processes, and significantly accelerates time-to-market—all critical advantages for broadcasters, streaming platforms, and global media companies. Together, these companies will establish the industry's first truly end-to-end automated system capable of managing content operations from production and localization to distribution and consumption at an unprecedented scale.”

Ateliere says the acquisition will have no negative impact on Codemill's workforce with cost savings coming primarily from streamlining overlapping procedures.

“The combined entity will focus on expansion, strengthening market presence and enhancing technological capabilities to create competitive advantages and a true differentiator in the marketplace,” the company said. “CodeMill's existing locations and core operations will remain unchanged, ensuring business continuity while driving long-term growth.”

Dan Goman, CEO of Ateliere, comments:

"As media convergence reshapes our industry, seamless media management is no longer a luxury—it’s a necessity. The Ateliere-CodeMill combination brings us closer to realizing our vision of powering the entire content workflow, from concept to consumer. Ateliere Connect remains the cloud foundation that streamlines content operations, while CodeMill's advanced technology significantly expands our capabilities across entirety of content workflows. This integration delivers exactly what the market demands: accelerated time-to-market, reduced operational costs, and a truly unified media supply chain. By merging our strengths, we’re not just improving workflows—we’re redefining how broadcasters, streaming services, and global media enterprises create, manage, and monetize content in a rapidly evolving digital landscape."

This article has been updated to correct monetary figures.

LEXINGTON, Mass.—Signiant and TMT Insights today announced a strategic partnership to develop a new workflow automation solution codenamed “MediaFactory” that combines Signiant’s SaaS-based content management and distribution platform with TMT’s Polaris operational management system to help M&E companies optimize their content supply chains. 

Signiant’s widely deployed SaaS platform provides fast, reliable global access to media assets, regardless of storage type or location, serving as the trusted mechanism for securely exchanging content within and between media entities, according to the company. 

Aided by talent and technology from recent acquisitions, Signiant is developing modern media-centric capabilities that leverage the platform’s multi-tenant architecture and the existing footprint of Signiant-connected content repositories. For example, the platform now indexes connected storage and enables users to search, play, and clip media assets. These tools pave the way for the next major building block: a highly scalable and cost-effective next-generation workflow automation solution  the two companies have codenamed “Media Factory.” 

TMT Insights is a professional services and software development company, providing consulting and hands-on implementation services to help customers navigate the transition to high-volume, multiplatform content lifecycles. 

With a particular focus on looking holistically at the operational side of the equation, TMT’s operational management platform, Polaris, provides an all-encompassing “single pane of glass” view, sitting on top of “Media Factory” and integrating with third-party technologies to surface actionable insights and grant operational users visibility and granular control over jobs and tasks, both manual and automated. Streamlining the user experience for both individuals and teams, Polaris delivers business benefits at multiple levels, enabling media companies to efficiently leverage the disparate tools and vast amounts of data that operational users must navigate to deliver results.

Commenting on the partnership, Margaret Craig, CEO of Signiant, notes the complementary nature of the companies’ charters. “With Media Factory, we will deliver a productized, multi-tenant workflow core that codifies standard media preparation and delivery processes. Off-the-shelf functionality that delivers very fast ‘time to value’ is central to our strategy, but we also know that many media companies require the kinds of consultative professional services and bespoke interfaces that TMT provides. Through this partnership, customers can have the best of both worlds.”

As Signiant’s workflow offering matures, TMT will serve as an implementation partner to assist customers with a range of deployment and customization initiatives. In the near term, the companies plan to jointly deliver an early adopter bundle that includes a headless, API-only implementation of the Signiant workflow offering working in conjunction with a lightweight version of the TMT Polaris interface. 

According to Andy Shenkler, CEO of TMT Insights, the time is right for this new partnership. “The TMT team has deep domain knowledge and real-world expertise in implementing and operating cloud-based media supply chains. We recognize the limitations of first-generation implementations. They are generally far too complex, and they lack the scalability and resiliency that are required for reliable and cost-effective fulfillment operations. Signiant is addressing these issues by building a reusable workflow core, and TMT can deliver services and software outside the product boundary to make it fit perfectly into any customer environment.” 

Shenkler further notes that the companies share a number of key customers who see the partnership as highly compelling. “With media industry business models under severe pressure, there’s a growing understanding of the need for new ways of thinking about both the media technology stack and the operational processes that surround it. We’re excited to work with Signiant to lead the way into the next era.”

WATERLOO, ONT.—Dejero has announced the addition of new metadata generation, device sharing and workflow automation features to its Dejero Control cloud-based management system.

Dejero has added a new automated, customizable recorded clip metadata generator to enable personnel in the field or a station’s control room to add and edit metadata to clips using the new Dejero Control interface, the company said.

Administrators at stations also can create custom metadata templates that can be used for all clips to add relevant, automatically generated metadata, making it faster and easier to search and find desired content. Users can select from 10 pre-set fields in the metadata template to add geolocation, acquisition date and other relevant metadata. They can also add their own fields to organize recorded clips, it said.

“With our new metadata feature, we are providing a means for broadcasters and media organizations to automate the generation and tagging of metadata, saving them valuable time and enabling them to speed up content retrieval and automate metadata driven workflows,” said Dejero CTO Todd Schneider.

Dejero has also built upon its existing device sharing capabilities that allow broadcasters to reroute a feed from a transmitter in the field to a partner station. Now broadcasters can also share access to receivers, offering stations greater flexibility in how they integrate with other stations and freelancers in the field. Sending and receiving video with the transmitters and receivers is now defined with the device sharing feature in Dejero Control

The company added that when these new features are combined with existing Dejero Control features, such as real-time analytics, usage reports and notifications, remote-controlled settings and transmitter health monitoring, stations can transform existing workflows to save time and allow their personnel to focus on the work that matters.

More information is available on the Dejero website.