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                    <title><![CDATA[ Latest from Tv Technology in Wideorbit ]]></title>
                <link>https://www.tvtechnology.com/tag/wideorbit</link>
        <description><![CDATA[ All the latest wideorbit content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 14 Sep 2023 18:38:58 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ TVB Announces TVB Next, TVB DEI Awards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvb-announces-tvb-next-tvb-dei-awards</link>
                                                                            <description>
                            <![CDATA[ Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit ]]>
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                                                                        <pubDate>Thu, 14 Sep 2023 18:38:58 +0000</pubDate>                                                                                                                                <updated>Fri, 15 Sep 2023 15:58:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ynmrTSffdYZbHAtxYFNfzA-1280-80.jpg">
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                                                            <title><![CDATA[ WideOrbit Unveils New Features in WO Network 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-unveils-new-features-in-wo-network-2023</link>
                                                                            <description>
                            <![CDATA[ The newest release offers cable and broadcast networks ways to improve efficiency, reduce costs, and maximize revenue ]]>
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                                                                        <pubDate>Thu, 03 Aug 2023 19:59:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-1280-80.jpeg">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WO]]></media:description>                                                            <media:text><![CDATA[WO]]></media:text>
                                <media:title type="plain"><![CDATA[WO]]></media:title>
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                                                            <title><![CDATA[ WideOrbit Launches WO Traffic v23.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-launches-wo-traffic-v230</link>
                                                                            <description>
                            <![CDATA[ Upgrade offers broadcast stations tools for accelerating efficiencies, reducing costs, and maximizing revenue for broadcast stations ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 27 Jun 2023 13:00:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-1280-80.jpeg">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WO]]></media:description>                                                            <media:text><![CDATA[WO]]></media:text>
                                <media:title type="plain"><![CDATA[WO]]></media:title>
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                                                            <title><![CDATA[ Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/yangaroo-wideorbit-partner-on-solution-to-streamline-traffic-instructions</link>
                                                                            <description>
                            <![CDATA[ The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters ]]>
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                                                                        <pubDate>Fri, 02 Jun 2023 13:00:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-1280-80.jpeg">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WO]]></media:description>                                                            <media:text><![CDATA[WO]]></media:text>
                                <media:title type="plain"><![CDATA[WO]]></media:title>
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                                                            <title><![CDATA[ WideOrbit Appoints Toni Coonce as Chief Revenue Officer ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-appoints-toni-coonce-as-chief-revenue-officer</link>
                                                                            <description>
                            <![CDATA[ in addition to serving as CRO, Coonce will continue in her role as executive vice president of sales ]]>
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                                                                        <pubDate>Tue, 21 Mar 2023 14:56:27 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Mar 2023 15:00:21 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/bqvuDVt9EMhEQkurwjXmh4-1280-80.png">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Toni Coonce]]></media:description>                                                            <media:text><![CDATA[Toni Coonce]]></media:text>
                                <media:title type="plain"><![CDATA[Toni Coonce]]></media:title>
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                                                            <title><![CDATA[ The Power of Advanced TV Advertising: Addressability or Reach Extension? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-power-of-advanced-tv-advertising-addressability-or-reach-extension</link>
                                                                            <description>
                            <![CDATA[ Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise ]]>
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                                                                        <pubDate>Tue, 28 Feb 2023 19:05:45 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Feb 2023 19:06:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Will Offeman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bRZA8bbrsZEGkGmenWuhof-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Latency]]></media:description>                                                            <media:text><![CDATA[Latency]]></media:text>
                                <media:title type="plain"><![CDATA[Latency]]></media:title>
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                                                            <title><![CDATA[ WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-launches-zingx-a-new-buy-side-adtech-platform-for-tv</link>
                                                                            <description>
                            <![CDATA[ The platform leverages the company’s WO Marketplace sell-side ad exchange ]]>
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                                                                        <pubDate>Thu, 12 Jan 2023 16:05:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-1280-80.jpeg">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WO]]></media:description>                                                            <media:text><![CDATA[WO]]></media:text>
                                <media:title type="plain"><![CDATA[WO]]></media:title>
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                                                            <title><![CDATA[ Constellation Software, Lumine to Acquire WideOrbit ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/constellation-software-lumine-to-acquire-wideorbit</link>
                                                                            <description>
                            <![CDATA[ Constellaton plans to spin off its subsidiary Lumine and have WideOrbit operate as a subsidiary of Lumine ]]>
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                                                                        <pubDate>Tue, 13 Dec 2022 16:40:43 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Dec 2022 18:16:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-1280-80.jpeg">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WO]]></media:description>                                                            <media:text><![CDATA[WO]]></media:text>
                                <media:title type="plain"><![CDATA[WO]]></media:title>
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                                                            <title><![CDATA[ Optimizing Ad Traffic in a Multichannel World ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/optimizing-ad-traffic-in-a-multichannel-world</link>
                                                                            <description>
                            <![CDATA[ Broadcast management systems respond as platforms bloom and content grows ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 19:43:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/fh9pbPBPYRm3zoaXfKnDQY-1280-80.png">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Open standards are behind the integration of the  Imagine GamePlan ad decision and optimization engine and the Imagine AOS cloud-native sales technology platform, which can be used to target audiences across different impressions.]]></media:description>                                                            <media:text><![CDATA[Imagine]]></media:text>
                                <media:title type="plain"><![CDATA[Imagine]]></media:title>
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                                                            <title><![CDATA[ WideOrbit Launches Enhanced WO Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-launches-enhanced-wo-marketplace</link>
                                                                            <description>
                            <![CDATA[ New version introduces automated rate optimization technology to improve offer quality and maximize yield ]]>
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                                                                        <pubDate>Wed, 26 Oct 2022 15:00:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yQijZKn9eSGJqsTQo3cHjR-1280-80.jpg">
                                                            <media:credit><![CDATA[Wideorbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Wideorbit]]></media:description>                                                            <media:text><![CDATA[Wideorbit]]></media:text>
                                <media:title type="plain"><![CDATA[Wideorbit]]></media:title>
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                                                            <title><![CDATA[ vCreative, WideOrbit Connect for Broadcast Traffic Workflows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/vcreative-wideorbit-connect-for-broadcast-traffic-workflows</link>
                                                                            <description>
                            <![CDATA[ Integration 'will enable the end-to-end exchange of copy instructions, eliminating errors and saving time for broadcasters' ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 28 Sep 2022 18:38:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yQijZKn9eSGJqsTQo3cHjR-1280-80.jpg">
                                                            <media:credit><![CDATA[Wideorbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Wideorbit]]></media:description>                                                            <media:text><![CDATA[Wideorbit]]></media:text>
                                <media:title type="plain"><![CDATA[Wideorbit]]></media:title>
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                                                            <title><![CDATA[ WideOrbit Launches Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-launches-automated-addressable-ad-replacement-for-live-streamed-broadcast-tv-content</link>
                                                                            <description>
                            <![CDATA[ Latest release of WO Traffic helps local TV stations monetize streaming via OTT/CTV and NextGen TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 01 Jun 2022 19:28:30 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Jun 2022 16:08:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ Advertising Optimism for 2022  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/advertising-optimism-for-2022</link>
                                                                            <description>
                            <![CDATA[ The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 08 Mar 2022 16:46:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Will Offeman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ WideOrbit, Comscore Expand Efforts to Automate Linear TV Buying and Selling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-comscore-expand-efforts-to-automate-linear-tv-buying-and-selling</link>
                                                                            <description>
                            <![CDATA[ WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 08 Mar 2022 12:03:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stock]]></media:description>                                                            <media:text><![CDATA[Stock]]></media:text>
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                                                            <title><![CDATA[ SpotGenie Completes Integration with WideOrbit's WO Traffic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spotgenie-completes-integration-with-wideorbits-wo-traffic</link>
                                                                            <description>
                            <![CDATA[ Integration enables automated exchange of material instructions between advertisers and broadcast stations in ways that will reduce errors and speed up the airing of spots ]]>
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                                                                        <pubDate>Fri, 20 Aug 2021 19:33:12 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Aug 2021 23:23:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/J7M5tvQ5HdpHRLfZLW3Qwf-1280-80.png">
                                                            <media:credit><![CDATA[SpotGenie]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SpotGenie]]></media:description>                                                            <media:text><![CDATA[SpotGenie]]></media:text>
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                                                            <title><![CDATA[ WideOrbit Releases WO Traffic v21.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-releases-wo-traffic-v210</link>
                                                                            <description>
                            <![CDATA[ New version of the software  includes the industry’s first automated solution to simplify the material instructions ]]>
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                                                                        <pubDate>Wed, 04 Aug 2021 18:31:13 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Aug 2021 15:30:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/FPBDqkfujzuhigYwACtBRX-1280-80.png">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WideOrbit]]></media:description>                                                            <media:text><![CDATA[WideOrbit]]></media:text>
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                                                            <title><![CDATA[ WideOrbit Releases WO Network 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/wideorbit-releases-wo-network-2021</link>
                                                                            <description>
                            <![CDATA[ New version features upgraded revenue generating features and automation for material instructions and ADU planning ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 15 Jul 2021 17:39:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PUzms44ERFLpnHguTHbTxb-1280-80.png">
                                                            <media:credit><![CDATA[WideOrbit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WideOrbit]]></media:description>                                                            <media:text><![CDATA[WideOrbit]]></media:text>
                                <media:title type="plain"><![CDATA[WideOrbit]]></media:title>
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                                <item>
                                                            <title><![CDATA[ Veritone, WideOrbit Collab Helps Drive Ad Revenue at TV Station Group ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/veritone-wideorbit-collab-helps-drive-ad-revenue-at-gray-tv</link>
                                                                            <description>
                            <![CDATA[ Veritone aiWARE and WideOrbit ad management platform working together ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Jul 2020 18:13:38 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2020 15:39:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qffhtAR95Kgrnwh7ZFVmWN-1280-80.png">
                                                            <media:credit><![CDATA[Veritone]]></media:credit>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qffhtAR95Kgrnwh7ZFVmWN-1280-80.png" />
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                                                            <title><![CDATA[ Business Management Systems Adapt to ‘New Normal’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/business-management-systems-adapt-to-new-normal</link>
                                                                            <description>
                            <![CDATA[ COVID-19 put many of the trends on the fast-track ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 01 Jul 2020 14:13:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PqWPEk67SPe4iByUpo3sNR-1280-80.png">
                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PqWPEk67SPe4iByUpo3sNR-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ A+E Taps WideOrbit WO Network for Traffic and Sales ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/a-e-taps-wideorbit-wo-network-for-traffic-and-sales</link>
                                                                            <description>
                            <![CDATA[ Operations for 10 A+E networks are now standardized on the platform ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 27 Apr 2018 18:32:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NyJ5a6qNftCdKsU6WUoMjg-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbits-programmatic-ads-on-more-than-1000-tv-channels</link>
                                                                            <description>
                            <![CDATA[ Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Jan 2018 13:47:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/BTp3gKsh5vCNQWwtrEJANN-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Eyeview and WideOrbit Partner on Programmatic TV Ad Buying ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/eyeview-and-wideorbit-partner-on-programmatic-tv-ad-buying</link>
                                                                            <description>
                            <![CDATA[ Eyeview and WideOrbit Partner on Programmatic TV Ad Buying ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 15 Oct 2015 11:54:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3TL9uxKa54GzZmsSc9cbLS-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                <item>
                                                            <title><![CDATA[ AMC, WideOrbit Partner on Programmatic TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amc-wideorbit-partner-on-programmatic-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ Inventory from AMC Network properties will be available through WO Programmatic TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 16 Sep 2015 14:51:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9TMLYgjmyYGbGLCTrToQnJ-1280-80.png">
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                                                            <title><![CDATA[ WideOrbit Audio and Video Streaming Innovations Earn Patents ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-audio-and-video-streaming-innovations-earn-patents</link>
                                                                            <description>
                            <![CDATA[ Inventions increase control, engagement and monetization of streamed broadcasts. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 16 Jul 2015 14:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9TMLYgjmyYGbGLCTrToQnJ-1280-80.png">
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