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                    <title><![CDATA[ Latest from Tv Technology in Vrar ]]></title>
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        <description><![CDATA[ All the latest vrar content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 20 Apr 2026 15:45:41 +0000</lastBuildDate>
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                                                            <title><![CDATA[ CBS Detroit Debuts New AR/VR Technology-Driven Studio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/cbs-detroit-debuts-new-ar-vr-technology-driven-studio</link>
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                            <![CDATA[ The studio, billed as the first in the region, is launching with weather coverage in the 5:00 PM newscast ]]>
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                                                                        <pubDate>Mon, 20 Apr 2026 15:45:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Fw8anntRZunw6o2x3ttxH8-1280-80.jpg">
                                                            <media:credit><![CDATA[CBS Detroit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[New AR/XR studio in CBS Detroit]]></media:description>                                                            <media:text><![CDATA[New AR/XR studio in CBS Detroit]]></media:text>
                                <media:title type="plain"><![CDATA[New AR/XR studio in CBS Detroit]]></media:title>
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                                                            <title><![CDATA[ CBS News Bay Area (KPIX) Expands News Coverage in Northern California ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-news-bay-area-kpix-expands-news-coverage-of-northern-calif</link>
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                            <![CDATA[ As a result of a partnership with KION, it will provide expanded local news and weather coverage to viewers in Monterey and Santa Cruz counties ]]>
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                                                                        <pubDate>Tue, 23 Sep 2025 20:24:04 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Sep 2025 15:27:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MQXKNaHkqrYodu58giqKhB-1280-80.png">
                                                            <media:credit><![CDATA[CBS News and Stations]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The AR/VR set developed inhouse by CBS Bay Area that is now used in all its newscasts and weather reporting.]]></media:description>                                                            <media:text><![CDATA[CBS News and Stations virtual set]]></media:text>
                                <media:title type="plain"><![CDATA[CBS News and Stations virtual set]]></media:title>
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                                                            <title><![CDATA[ Meteverse or Metamucil? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/meteverse-or-metamucil</link>
                                                                            <description>
                            <![CDATA[ The metaverse is in conflict with broadcasting... one is a shared experience, the other is not ]]>
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                                                                        <pubDate>Tue, 06 Sep 2022 15:36:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ dbaxter@dennisbaxtersound.com (Dennis Baxter) ]]></author>                    <dc:creator><![CDATA[ Dennis Baxter ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CgPiHyGHRKdchr4RUbdveE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[metaverse]]></media:description>                                                            <media:text><![CDATA[metaverse]]></media:text>
                                <media:title type="plain"><![CDATA[metaverse]]></media:title>
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                                                            <title><![CDATA[ SMPTE: How Can You Ensure an Effective VR/AR Experience? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/smpte-how-can-you-ensure-an-effective-vrar-experience</link>
                                                                            <description>
                            <![CDATA[ Wednesday's SMPTE sessions devoted to the burgeoning field of virtual reality/augmented reality (VR/AR) production and delivery focused primarily on strategies to ensure end users a high-quality consumer experience. ]]>
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                                                                        <pubDate>Thu, 27 Oct 2016 07:36:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Silberg ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NyXPgnDgpkxriFKnEBxHth-1280-80.jpg">
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