SAN JOSE, Calif.—Brazilian video streaming platform Globoplay has deployed Harmonic’s VOS 360 Media SaaS solution for low-latency live streaming during the 2025 Campeonato Brasileiro Série A soccer championship.

Globo-owned Globoplay, Brazil’s largest video streaming platform, is using the Harmonic platform to stream matches with pristine video quality and near-real-time viewing experiences, the company said.

“Streaming over 300 matches across 38 rounds of Brazil’s top football championship requires us to lean on a technology partner that can deliver true broadcast-grade performance at scale,” Diego Ramos, digital platform director at Globo, said.

“After a rigorous evaluation process, we selected Harmonic for their proven low-latency streaming technology, cloud flexibility and exceptional DevOps support—all of which enable us to captivate fans with unforgettable live sports streaming experiences.”

Harmonic’s VOS360 Media SaaS simplifies all stages of media processing and streaming delivery, according to the company. Globo is running the solution in a public cloud region geographically close to its operations. The deployment was the result of a collaborative effort involving multiple Globo teams with support from Harmonic. The joint work spanned adjustments to video systems, fine-tuning of the CDN and ensuring compatibility across players, contributing to a robust and reliable rollout, Harmonic said.

“We’re thrilled to support Globo in transforming how football fans across Brazil experience live sports,” Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic, said. “This win reinforces Harmonic’s leadership in powering live sports streaming at scale and highlights our commitment to enabling superior viewer experiences across any screen.”

Harmonic will demonstrate the streaming solutions at SET Expo 2025, Aug. 19-21, in Sao Paulo, Brazil, in the SDB Multimidia booth 38.

See Harmonic at IBC2025, Sept. 12-15, in Amsterdam in Stand 1.B20.

More information is available on the company’s website.

In today’s video streaming landscape, agility and cost efficiency are critical for success. As consumer expectations grow for live events, personalized content and immersive ad formats, service providers face increasing pressure to optimize every aspect of their operations.

At the same time, the convergence of traditional broadcast and streaming workflows is reshaping video infrastructure, driving the need for unified, flexible solutions. To remain competitive, service providers must go beyond delivering exceptional streaming experiences; they must also reduce complexity and costs.

Traditional “one-size-fits-all” streaming solutions are no longer sufficient to meet the requirements of service providers. A hybrid streaming model — integrating on-premises infrastructure and the cloud — gives service providers an operational advantage, providing the flexibility and resilience needed to meet current demands while ensuring operations are future-ready.

The Operational Pitfalls of One-Size-Fits-All Streaming

As demand for video streaming intensifies, on-premises infrastructures are struggling to accommodate the scale, agility and personalization required to deliver high-quality viewer experiences. To meet peak traffic for live events, operators often resort to overprovisioning infrastructure. Yet, in some cases, these extra resources fall short. When the infrastructure is under provisioned, video streaming quality can suffer during spikes in viewer demand, especially for major sports events.

While cloud-only approaches offer elasticity and scalability, they can also present challenges. Using the public cloud for all video workflows is cost prohibitive.

The reality is that a cloud- or on-premises-only architecture cannot meet the diverse demands of video streaming. Service providers need hybrid infrastructures that balance cost, performance and flexibility across cloud and on-premises environments. By blending the cloud with on-premises infrastructure, service providers can dynamically shift workloads to meet real-time demands, delivering a wide range of experiences from FAST and pop-up channels to premium live events. Ultimately, hybrid architectures enable service providers to support evolving viewer expectations without sacrificing operational agility or budget.

Harmonic’s VOS^®360 SaaS Solutions: Driving Hybrid Streaming Innovation

Harmonic is at the forefront of hybrid streaming innovation with its VOS360 Media SaaS and VOS Media Software.

A key use case for Harmonic’s hybrid streaming solution is the management of VOD and network PVR storage. Viewers tend to enjoy watching newly released or freshly recorded content, while older assets take up valuable storage space in service providers’ libraries. Harmonic’s hybrid streaming solution addresses this issue by enabling providers to store large-scale archival content economically on public cloud, while keeping high-demand, fresh content on-premises. This approach not only reduces the total cost of ownership but also ensures an optimized viewer experience by enabling instant access to the most relevant content, without sacrificing the accessibility of archival libraries (see Figure 1).

A crucial advantage of the hybrid streaming solution is its centralized management system that reduces the complexity of operating across both on-premises and cloud environments. Operators can manage, monitor and configure the entire workflow from a single user interface. Migrating content from on-premises to the cloud is fully automated, based on rules such as content freshness. It is also transparent to the content management system (CMS), ensuring seamless operations. This significantly reduces complexity, streamlines resource allocation and lowers costs for service providers.

Another unique benefit of the hybrid streaming solution is EyeQ™ content-aware encoding for live and file-based transcoding. This advanced encoding technology significantly reduces bandwidth requirements and minimizes cloud and CDN storage costs. With EyeQ content-aware encoding, service providers can save approximately $1,100 each day, assuming 300,000 viewers are watching video content two hours daily, making it a powerful tool for maintaining high video quality while optimizing resource usage in hybrid streaming environments.

In addition, the hybrid streaming solution enhances VOD asset transcoding, enabling service providers to balance transcoding tasks between on-premises and cloud resources. Service providers can handle routine workloads, such as adding 10 to 20 new movies to a streaming platform on a weekly basis, on-premises. For peak demands like onboarding a full content library from a major partner (e.g., Disney+), service providers can transcode thousands of assets in the cloud to avoid costly overprovisioning. This hybrid strategy ensures high scalability and cost efficiency.

Furthermore, Harmonic’s hybrid streaming solution improves disaster recovery and operational reliability. By leveraging the built-in redundancy, geographic distribution and failover capabilities of the cloud, service providers can protect their on-premises infrastructure and maintain service uptime during unexpected disruptions.

Future-Proof Streaming Starts with a Hybrid Foundation

Hybrid streaming empowers service providers to boost efficiency, reduce costs and scale their video streaming services across cloud and on-premises infrastructure. By partnering with Harmonic, service providers can lead the hybrid streaming transformation with innovative SaaS and software-based solutions that simplify operations via a centralized management system, enhance viewer experiences and deliver the flexibility needed to thrive in an evolving media landscape.

About Harmonic

Harmonic, the worldwide leader in video delivery, enables media companies and service providers to deliver next-generation streaming and broadcast services to consumers globally. Powering millions of simultaneous streams, thousands of live channels, and countless VOD requests, Harmonic's innovative cloud and software-based offerings simplify all stages of media processing and delivery for exceptional-quality video experiences. To ensure the highest service availability, Harmonic’s worldwide DevOps team provides 24/7 monitoring of the cloud platform. Whether powering live sports, ad-supported TV, TV everywhere or cloud broadcast delivery, Harmonic enables operators to meet the demand for scalable video services. More information is available at www.harmonicinc.com.

SAN JOSE, Calif.—Mowies, a LATAM-based on-demand media platform, has opted to go with Harmonic’s VOS 360 cloud streaming service to expand its services. The VOS 360 SaaS provides Mowies with and end-to-end solution for media processing and delivery and optimizing bandwidth usage.

VOS 360 SaaS supports the entire streaming workflow from ingest to delivery, says Harmonic, which is meant to provide simpler on-demand streaming with control through API.

Using the EyeQ AI-based encoding technology on the VOS 360, Mowies has improved its streaming quality while lowering its overall streaming costs. EyeQ encoding reduces Mowies’ storage and CDN requirements by as much as 50%, Harmonic says.

"Harmonic's VOS360 SaaS gives us the ability to scale based on our growing viewership, without requiring investments in infrastructure. Thanks to Harmonic, we have a streamlined solution from source to screen, and we can confidently keep adding new content and gaining much needed visibility for content creators."

For more information, visit www.harmonicinc.com.  

WALTHAM, Mass.—Zixi and Harmonic have teamed up on an integration of Zixi technology with Harmonic’s cloud-based VOS 360 live streaming platform.

The VOS 360 platform is designed to help content creators and service providers launch streaming channels. To help secure the content in transit through its delivery chain, VOS 360’s cloud infrastructure has integrated Zixi’s Software-Defined Video Platform (SDVP), which can receive live video from Harmonic CloudLink, third-party devices and software with embedded Zixi, as well as from customers with deployed Zixi Broadcasters. The joint system can create end-to-end workflows at all stages of the media processing and delivery chain, per Zixi.

With the Zixi integration, VOS 360 will enable content contributors and distributors to scale their video transport to outlets around the world and provide ultra low-latency video.

SDVP uses advanced technologies, network bonding, congestion avoidance and hitless failover to create a coherent stream out of multiple stream fragments using a DNA sequence alignment algorithm.

“Our partnership with Zixi allows us to further enhance our innovative streaming solutions that address the challenges our mutual customers are facing,” said Shahar Bar, senior vice president, Video Products and Corporate Development at Harmonic.

Harmonic and Zixi will demonstrate the integrated technology during a webcast on July 22 at 11 a.m. ET. Registration is available online. 

For more information, visit www.zixi.com.  

SAN JOSE, CALIF.—Harmonic is taking the field for Indonesia sports aggregator SuperSoccer, providing its VOS 360 cloud media processing service for live streams of soccer matches over the web. This software-as-a-service system will enable SuperSoccer to stream more than 60 live soccer matches a month in HD, according to Harmonic’s press release.

The VOS 360 service is built on public cloud infrastructure platforms and features geographic redundancy and operational resiliency to prepare and deliver content from anywhere globally. The system’s automated video formation technology handles configuration, deployment and management using standard IT deployment templates.

SuperSoccer utilizes the VOS 360 to handle its entire live OTT service, including ingest, transcoding, packaging and delivery. It also enables the company to control multiple profile bit rates and video quality.

Harmonic offers the VOS 360 as a pay-per-use model.