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                    <title><![CDATA[ Latest from Tv Technology in Virtualization ]]></title>
                <link>https://www.tvtechnology.com/tag/virtualization</link>
        <description><![CDATA[ All the latest virtualization content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 20 Apr 2026 14:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Beyond the ‘Lift and Shift’: Cloud Migration’s New Mandate ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/events/beyond-the-lift-and-shift-cloud-migrations-new-mandate</link>
                                                                            <description>
                            <![CDATA[ Broadcasters and streamers are treating migration as a creative and operational transformation, leveraging AI, hybrid workflows and human judgment ]]>
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                                                                        <pubDate>Mon, 20 Apr 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Storage]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4q3giaV2vx2Bv2KBbHtkNK-1280-80.jpg">
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                                                            <title><![CDATA[ Microservices are Key to Staying Ahead of the Curve ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/microservices-are-key-to-staying-ahead-of-the-curve</link>
                                                                            <description>
                            <![CDATA[ How can you create more first-class content more efficiently? ]]>
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                                                                        <pubDate>Wed, 01 Apr 2020 15:42:04 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Apr 2020 19:09:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Neil Maycock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Television in the Teens: Mobility Reigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/television-in-the-teens-mobility-reigns</link>
                                                                            <description>
                            <![CDATA[ TV everywhere finally becomes a reality. ]]>
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                                                                        <pubDate>Wed, 04 Dec 2019 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bill Hayes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
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                                                            <title><![CDATA[ Use the Cloud or Build a Datacenter? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/use-the-cloud-or-build-a-datacenter</link>
                                                                            <description>
                            <![CDATA[ What is realistic to take to the cloud and what isn't? ]]>
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                                                                        <pubDate>Thu, 07 Nov 2019 16:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Feb 2020 20:36:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Karl Paulsen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TQBxH3KMZyKfEyHkQ4b4zX-1280-80.jpg">
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                                                            <title><![CDATA[ Virtualized Playout Promises Greater Security, Flexibility ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/virtualized-playout-promises-greater-security-flexibility</link>
                                                                            <description>
                            <![CDATA[ Cloud-enabled production enables hyper-specialized channels, more monetization. ]]>
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                                                                        <pubDate>Wed, 06 Nov 2019 19:15:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter Suciu ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/P595cJea7HpsEkSKaa37kK-1280-80.jpg">
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                                                            <title><![CDATA[ Pixel Power adds Software Defined Uncompressed IP Capability to established StreamMaster Integrated Playout ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/pixel-power-adds-software-defined-uncompressed-ip-capability-to-established-streammaster-integrated-playout</link>
                                                                            <description>
                            <![CDATA[ IBC2019, 13-17 September, Stand 7.A05: Pixel Power has today announced it will be adding uncompressed IP playout capability, based on the SMPTE ST 2110 family of standards, to its already well established StreamMaster playout technology. The development comes as a natural progression of incorporating new standards within its software defined technology platforms: StreamMaster Media Processing and Gallium Workflow Orchestration. Like all StreamMaster and Gallium functionality, SMTPE ST 2110 will be supported as software solutions whether on-premise or virtualized in a data centre. ]]>
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                                                                        <pubDate>Wed, 11 Sep 2019 11:27:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7HnAWYuNp6UftPeaUztLt6-1280-80.jpg">
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                                                            <title><![CDATA[ Mark Aitken Ponders Where TV Standards Are Headed–Part 2 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/mark-aitken-ponders-where-tv-standards-are-headed-part-2</link>
                                                                            <description>
                            <![CDATA[ ONE Media president and Sinclair VP of Advanced Technology discusses ATSC 3.0's potential and how virtualization will impact future standards. ]]>
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                                                                        <pubDate>Wed, 30 Jan 2019 13:25:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AEPc4sDVTUMCq8YScHtM24-1280-80.jpg">
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                                                            <title><![CDATA[ Understanding Your Data ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/understanding-your-data</link>
                                                                            <description>
                            <![CDATA[ Where is the sweet spot between on-premises hardware and the cloud? ]]>
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                                                                        <pubDate>Mon, 17 Dec 2018 18:28:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Harry Grinling ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FhqR3eccJvAjS2sSSFobpY-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Making the move from CapEx to OpEx is potentially transformative for the business models of content creators and deliverers.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Rohde & Schwarz Acquires Pixel Power ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/rohde-schwarz-acquires-pixel-power</link>
                                                                            <description>
                            <![CDATA[ Pixel Power’s development of IP-based virtualized master control appears to have been a factor behind the acquisition. ]]>
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                                                                        <pubDate>Tue, 27 Nov 2018 20:52:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TS9qWfdUmGnWnMkhTBhM2G-1280-80.jpg">
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                                                            <title><![CDATA[ Ross Video UX 4.0 Release Adds New Tools To Virtual Production Control ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/ross-video-ux-4-0-release-adds-new-tools-to-virtual-production-control</link>
                                                                            <description>
                            <![CDATA[ The forthcoming update includes a new Visual Logic feature and an Unreal4 plugin ]]>
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                                                                        <pubDate>Thu, 19 Jul 2018 17:37:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oQCvKfjbBmEviekJNQajzc-1280-80.jpg">
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                                                            <title><![CDATA[ Flexibility Driving Station Automation Trends ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/flexibility-driving-station-automation-trends</link>
                                                                            <description>
                            <![CDATA[ Virtualization in the cloud a key focus at the 2018 NAB Show ]]>
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                                                                        <pubDate>Mon, 02 Apr 2018 14:03:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VLvRWX37nFSwNLqLm2VNuZ-1280-80.jpg">
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                                                            <title><![CDATA[ The Opportunities for Virtualized Playout ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-opportunities-for-virtualized-playout</link>
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                            <![CDATA[ An all software-based environment increases flexibility, performance ]]>
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                                                                        <pubDate>Fri, 17 Nov 2017 09:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter SucIu ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ycFAkXhRdyCBGhxXnckMPE-1280-80.jpg">
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                                                            <title><![CDATA[ AT&T Beta Tests Virtualized TV Infrastructure ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/att-cloud-dvr-hints-at-virtualized-tv-infrastructure</link>
                                                                            <description>
                            <![CDATA[ AT&T is launching beta tests of a new software-forward “next-generation” video platform that delivers many of the features a virtualized distribution architecture—4K, cloud DVR, several live channels and 30,000 titles on demand in this case—across “satellite, mobile or your own wired internet connection.” ]]>
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                                                                        <pubDate>Fri, 14 Jul 2017 11:49:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Deborah D McAdams ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KgHFSZVddK5i5Vpb9NzCRW-1280-80.jpg">
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                                                            <title><![CDATA[ Virtualization Will Turn Broadcasters into Orchestrators ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/virtualization-will-turn-broadcasters-into-orchestrators</link>
                                                                            <description>
                            <![CDATA[ As we look beyond 2020 we can see a world where a cloud utility model will turn broadcasting into a software driven business—often with the leading broadcasters becoming Broadcast Orchestrators in a larger eco-system. ]]>
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                                                                        <pubDate>Mon, 19 Jun 2017 14:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Hickey, Black Box ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6fB9w3jKhzdJNkyzhSnJGe-1280-80.jpg">
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                                                            <title><![CDATA[ New Joint Partnership Takes Media Virtualization Another Step Forward ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-joint-partnership-takes-media-virtualization-another-step-forward</link>
                                                                            <description>
                            <![CDATA[ You’re telling me what? That the media facility of the future rests on a programmable chip? ]]>
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                                                                        <pubDate>Fri, 17 Feb 2017 09:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVTechnology ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gPrsKgDnLwEwbgAuorJ5bB-1280-80.png">
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                                                            <title><![CDATA[ Beyond Virtualization: Leveraging Cloud Technologies to Reinvent Video Infrastructure ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/resources/beyond-virtualization-leveraging-cloud-technologies-to-reinvent-video-infrastructure</link>
                                                                            <description>
                            <![CDATA[ Beyond Virtualization: Leveraging Cloud Technologies to Reinvent Video Infrastructure ]]>
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                                                                        <pubDate>Wed, 31 Aug 2016 14:28:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sponsored by Harmonic ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cnCMYtZkVZV6yiXHBakPZb-1280-80.png">
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                                                            <title><![CDATA[ Understanding Virtualization and Containers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/understanding-virtualization-and-containers</link>
                                                                            <description>
                            <![CDATA[ This column will review the key aspects of compute virtualization and application containerization as used in the data center and the cloud. ]]>
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                                                                        <pubDate>Wed, 28 Jan 2015 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Al Kovalick ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zPkML5djSpozGiX48fibdc-1280-80.jpg">
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