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                    <title><![CDATA[ Latest from Tv Technology in Vab ]]></title>
                <link>https://www.tvtechnology.com/tag/vab</link>
        <description><![CDATA[ All the latest vab content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 14 Apr 2026 16:13:14 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Survey: Among Key Demos, TV News Remains Most Consumed, Most Trusted News Source ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-among-key-demos-tv-news-remains-most-consumed-most-trusted-news-source</link>
                                                                            <description>
                            <![CDATA[ The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news ]]>
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                                                                        <pubDate>Tue, 14 Apr 2026 16:13:14 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 15:15:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ndoufJdNM2yNPwZRJDmEYB-1280-80.jpg">
                                                            <media:credit><![CDATA[CBS Atlanta]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:description>                                                            <media:text><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:text>
                                <media:title type="plain"><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:title>
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                                                            <title><![CDATA[ Survey: Voters Trust TV News Over AI, Social and Search ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-voters-trust-tv-news-over-ai-social-and-search</link>
                                                                            <description>
                            <![CDATA[ Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study ]]>
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                                                                        <pubDate>Tue, 17 Mar 2026 19:55:54 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Mar 2026 13:06:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5zo9Pmh7epXurQQ3hjNxj-1280-80.jpeg">
                                                            <media:credit><![CDATA[DirecTV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Election]]></media:description>                                                            <media:text><![CDATA[Election]]></media:text>
                                <media:title type="plain"><![CDATA[Election]]></media:title>
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                                                            <title><![CDATA[ Study: Premium Video Ads Outperform YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-premium-video-ads-outperform-youtube</link>
                                                                            <description>
                            <![CDATA[ Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 18:13:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ VAB: NFL Audiences Continue to Grow; Games on Broadcast TV Remain Most-Watched ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/vab-nfl-audiences-continue-to-grow-games-on-broadcast-tv-remain-most-watched</link>
                                                                            <description>
                            <![CDATA[ Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study ]]>
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                                                                        <pubDate>Wed, 04 Feb 2026 20:32:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/soHMFLjNV2r2JzbFN4Czj4-1280-80.png">
                                                            <media:credit><![CDATA[Fox]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fox audiences for Wild Card Playoff games]]></media:description>                                                            <media:text><![CDATA[Fox audiences for Wild Card Playoff games]]></media:text>
                                <media:title type="plain"><![CDATA[Fox audiences for Wild Card Playoff games]]></media:title>
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                                                            <title><![CDATA[ VAB Awards JJ Freeman Engineering Award to Bill Sewell of WTKR/WGNT ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-awards-jj-freeman-engineering-award-to-bill-sewell-of-wtkr-wgnt</link>
                                                                            <description>
                            <![CDATA[ Award honors those who have made an outstanding contribution to broadcasting nd who have shown technical knowledge, dedication, dependability and leadership in broadcast engineering affairs ]]>
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                                                                        <pubDate>Mon, 30 Jun 2025 15:33:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HdaHcbZCoX9iF8MjFivseM-1280-80.jpg">
                                                            <media:credit><![CDATA[WTKR/WGNT]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WTKR/WGNT]]></media:description>                                                            <media:text><![CDATA[WTKR/WGNT]]></media:text>
                                <media:title type="plain"><![CDATA[WTKR/WGNT]]></media:title>
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                                                            <title><![CDATA[ VAB Report Examines $84B Digital Ad Fraud Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-report-examines-dollar84b-digital-ad-fraud-market</link>
                                                                            <description>
                            <![CDATA[ VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S. ]]>
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                                                                        <pubDate>Thu, 04 Jan 2024 16:25:51 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jan 2024 16:26:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8giuCAby4StvCrBDzLgj95-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB data on ad fraud]]></media:description>                                                            <media:text><![CDATA[VAB data on ad fraud]]></media:text>
                                <media:title type="plain"><![CDATA[VAB data on ad fraud]]></media:title>
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                                                            <title><![CDATA[ Survey: 36% of TV Audiences Have Interacted with Shoppable Ad QR Codes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-36-of-tv-audiences-have-interacted-with-shoppable-ad-qr-codes</link>
                                                                            <description>
                            <![CDATA[ New report from VAB highlights shoppable TV ads opportunities ]]>
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                                                                        <pubDate>Thu, 17 Aug 2023 16:00:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/wEVLYdbCfzSNcdB96iH54Z-1280-80.png">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBC shoppable ad experience]]></media:description>                                                            <media:text><![CDATA[NBC shoppable ad experience]]></media:text>
                                <media:title type="plain"><![CDATA[NBC shoppable ad experience]]></media:title>
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                                                            <title><![CDATA[ VAB: Streaming Exclusivity Reduced NFL Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-streaming-exclusivity-reduced-nfl-viewing</link>
                                                                            <description>
                            <![CDATA[ New VAB study found that Thursday Night Football audiences were down significantly in 2022 after shifting exclusively to streaming, with average audience declining 37% ]]>
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                                                                        <pubDate>Fri, 10 Feb 2023 20:35:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7k9LoGtATvvhU98Q7CzoKF-1280-80.png">
                                                            <media:credit><![CDATA[Amazon Prime Video]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amazon Prime Video]]></media:description>                                                            <media:text><![CDATA[Amazon Prime Video]]></media:text>
                                <media:title type="plain"><![CDATA[Amazon Prime Video]]></media:title>
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                                                            <title><![CDATA[ Most Networks Have Increased Their Use of New Measurement Providers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/most-networks-have-increased-their-use-of-new-measurement-providers</link>
                                                                            <description>
                            <![CDATA[ 175 Advertisers worked with  TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey ]]>
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                                                                        <pubDate>Mon, 08 Aug 2022 15:41:13 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Aug 2022 20:52:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
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                                                            <title><![CDATA[ Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-mrc-push-back-on-vabs-lost-tv-advertising-estimates</link>
                                                                            <description>
                            <![CDATA[ “We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said ]]>
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                                                                        <pubDate>Thu, 27 Jan 2022 20:39:54 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Jan 2022 15:35:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ UPDATED: VAB Study Finds Nielsen Undercount Cost Networks $700M ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-nielsen-undercount-cost-networks-dollar350m-to-dollar700m</link>
                                                                            <description>
                            <![CDATA[ Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said ]]>
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                                                                        <pubDate>Wed, 26 Jan 2022 19:20:11 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jan 2022 20:42:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6LL5RZdspjAuChPFxNfxBL-1280-80.jpg">
                                                            <media:credit><![CDATA[Photo by Cliff Welch/Icon Sportswire via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The ad loses were particularly large for live sports, the VAB report said. ]]></media:description>                                                            <media:text><![CDATA[Super Bowl LV Tom Brady]]></media:text>
                                <media:title type="plain"><![CDATA[Super Bowl LV Tom Brady]]></media:title>
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                                                            <title><![CDATA[ VAB, 4A’S Join ANA's Cross-Media Measurement Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-4as-join-anas-cross-media-measurement-initiative</link>
                                                                            <description>
                            <![CDATA[ The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative ]]>
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                                                                        <pubDate>Thu, 23 Dec 2021 20:11:37 +0000</pubDate>                                                                                                                                <updated>Sun, 02 Jan 2022 22:49:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/S4YAr5fBK5mvBSJ8DrYZNY-1280-80.jpg">
                                                            <media:credit><![CDATA[ANA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ANA]]></media:description>                                                            <media:text><![CDATA[ANA]]></media:text>
                                <media:title type="plain"><![CDATA[ANA]]></media:title>
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                                                            <title><![CDATA[ VAB: `New to TV Advertisers’ Show Hefty Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-new-to-tv-advertisers-shows-hefty-growth</link>
                                                                            <description>
                            <![CDATA[ A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier ]]>
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                                                                        <pubDate>Tue, 09 Nov 2021 20:30:23 +0000</pubDate>                                                                                                                                <updated>Tue, 09 Nov 2021 21:42:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ VAB Releases Case Studies in Streaming Video Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-releases-case-studies-in-streaming-video-ad-campaigns</link>
                                                                            <description>
                            <![CDATA[ A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns ]]>
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                                                                        <pubDate>Tue, 19 Oct 2021 17:19:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB]]></media:description>                                                            <media:text><![CDATA[VAB]]></media:text>
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                                                            <title><![CDATA[ VAB Creates New Media Measurement Innovation Taskforce ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/vab-creates-new-media-measurement-innovation-taskforce</link>
                                                                            <description>
                            <![CDATA[ NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum ]]>
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                                                                        <pubDate>Thu, 09 Sep 2021 16:33:50 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Sep 2021 17:17:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
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                                                            <title><![CDATA[ Networks, Nielsen React to MRC Accreditation Loss ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/networks-nielsen-react-to-mrc-accreditation-loss</link>
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                            <![CDATA[ The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen ]]>
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                                                                        <pubDate>Thu, 02 Sep 2021 18:24:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen Says No to TV Ratings Audit ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-says-no-to-tv-ratings-audit</link>
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                            <![CDATA[ Nielsen asserts that it is regularly examined by the Media Rating Council ]]>
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                                                                        <pubDate>Mon, 19 Apr 2021 13:22:32 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Apr 2021 13:46:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg">
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                                                            <title><![CDATA[ TV Networks Seek Independent Audit of Nielsen Ratings During COVID ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-networks-seek-independent-audit-of-nielsen-ratings-during-covid</link>
                                                                            <description>
                            <![CDATA[ Networks believe Nielsen’s ratings are “undercooked” ]]>
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                                                                        <pubDate>Thu, 15 Apr 2021 19:34:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg">
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                                                            <title><![CDATA[ Simpson, Beardsley and Collamore Join VAB Hall of Fame ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/simpson-beardsley-and-collamore-join-vab-hall-of-fame</link>
                                                                            <description>
                            <![CDATA[ A trio of broadcasters have been newly enshrined into the Vermont Association of Broadcasters Hall of Fame: Judy Simpson, Tom Beardsley and Brian Collamore. ]]>
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                                                                        <pubDate>Tue, 05 Dec 2017 11:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/E4vGQHXmfjjjiJ6V39v8ML-1280-80.jpg">
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