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                            <title><![CDATA[ Latest from Tv Technology in Tvsquared ]]></title>
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        <description><![CDATA[ All the latest tvsquared content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 07 Feb 2022 20:42:47 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Innovid Buys TVSquared for $160M ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/innovid-buys-tvsquared-for-dollar160m</link>
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                            <![CDATA[ The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV ]]>
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                                                                        <pubDate>Mon, 07 Feb 2022 20:42:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zeyX7UYsFRTztym4se4bmf-1280-80.jpg">
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                                                            <title><![CDATA[ Ad Buyer’s Notions of `TV' Converge ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-buyers-notions-of-tv-converge</link>
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                            <![CDATA[ Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared ]]>
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                                                                        <pubDate>Mon, 25 Oct 2021 20:37:38 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Oct 2021 20:37:42 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uFFYM6gNoZEMLvkWdyWirC-1280-80.jpg">
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                                                            <title><![CDATA[ NBCU Stations, TVSquared Partner on Same-Day TV Attribution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcu-stations-tvsquared-partner-on-same-day-tv-attribution</link>
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                            <![CDATA[ Provides advertisers with view on how linear and digital TV campaigns are performing. ]]>
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                                                                        <pubDate>Thu, 12 Dec 2019 16:36:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7J2q2aFaT9vvVUrxyBjYuB-1280-80.png">
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                                                            <title><![CDATA[ Comcast Spotlight Introduces Instant IMPACT for Local TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-spotlight-introduces-instant-impact-for-local-tv-ads</link>
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                            <![CDATA[ Measures performance of ad campaigns and provides insight. ]]>
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                                                                        <pubDate>Fri, 09 Aug 2019 17:44:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2U85zTUdZB7eN89coFxWnH-1280-80.jpg">
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