https://www.tvtechnology.com/tag/tvb Tue, 05 May 2026 15:29:11 +0000 en https://www.tvtechnology.com/business/cimm-and-tvb-release-local-tv-currency-measurement-guidelines gvZTDAGdywGGEKSibabZeS Tue, 05 May 2026 15:29:11 +0000 Tue, 05 May 2026 15:37:16 +0000 https://www.tvtechnology.com/platform/broadcast/survey-fans-prefer-sports-on-broadcast-over-streaming RRduKHmDwfx5dgZm4YdPUk Fri, 20 Mar 2026 18:02:54 +0000 https://www.tvtechnology.com/insights/tvb-linear-tv-still-king s4iLGtBqawhiSSUDWBMy94 Fri, 27 Feb 2026 13:41:45 +0000 https://www.tvtechnology.com/platform/broadcast/study-broadcast-remains-the-most-powerful-platform-for-reaching-nfl-audiences NYhygjC2qTaH2HNwokEFeP Thu, 15 Jan 2026 17:34:05 +0000 https://www.tvtechnology.com/news/new-cimm-tvb-study-examines-local-tv-measurement-problems-and-solutions zykGbd9B9h34Ev4KLENaJc Thu, 06 Nov 2025 19:29:45 +0000 Thu, 06 Nov 2025 19:52:29 +0000 https://www.tvtechnology.com/news/tvb-local-tv-news-remains-valuable-to-viewers-advertisers DAH6HuDvbfCyA7vJu3ucE3 Mon, 29 Sep 2025 17:16:27 +0000 https://www.tvtechnology.com/news/study-tv-ads-are-top-influencer-of-older-adults-buying-retirement-homes uG2TH5vkjdeHRaChRH9xEP Wed, 16 Jul 2025 17:08:51 +0000 Wed, 16 Jul 2025 17:15:23 +0000 https://www.tvtechnology.com/news/survey-tv-remains-dominant-driver-of-americans-daily-news-conversations QnAG29tc3affMvp2D2RumH Wed, 21 May 2025 16:04:00 +0000 https://www.tvtechnology.com/news/steve-lanzano-to-retire-as-president-and-ceo-of-tvb FjthvxT5raDBzgenoJLmZb Tue, 29 Apr 2025 19:26:39 +0000 Tue, 29 Apr 2025 20:28:27 +0000 https://www.tvtechnology.com/news/cimm-and-tvb-release-local-tv-and-video-innovation-showcase B6E5zD9jcTBTUjodEQNmDZ Thu, 13 Feb 2025 19:18:53 +0000 Thu, 13 Feb 2025 20:28:01 +0000 https://www.tvtechnology.com/news/survey-more-than-half-of-netflix-disney-max-subs-dont-see-advertising LmcbgLoCTnk8E3LmwvK2CR Tue, 14 Jan 2025 17:57:39 +0000 https://www.tvtechnology.com/opinion/advertisers-too-often-look-at-the-last-click JE2yAbGSXSWsS9pVZPbpGi Tue, 12 Mar 2024 13:03:14 +0000 https://www.tvtechnology.com/news/reach-time-trustworthiness-propel-tv-to-top-of-media-heap-finds-tvb-survey 2mRKAasqeg8qaqwoKcnu3b Tue, 13 Feb 2024 16:29:20 +0000 Tue, 13 Feb 2024 17:26:50 +0000 https://www.tvtechnology.com/news/tvb-broadcastcable-still-provides-widest-reach-most-viewing-time AejsTXczfc2cQJutmWxVPn Wed, 31 Jan 2024 21:19:40 +0000 Wed, 31 Jan 2024 21:20:01 +0000 https://www.tvtechnology.com/news/tvb-announces-tvb-next-tvb-dei-awards jE5xuzYkfzrsZYJZTgV3ra Thu, 14 Sep 2023 18:38:58 +0000 Fri, 15 Sep 2023 15:58:36 +0000 https://www.tvtechnology.com/news/tvb-questions-relevance-of-nielsens-the-gauge-audience-measurement pVQsxo33jjPny7ygFNrYeH Thu, 17 Aug 2023 18:07:06 +0000 Thu, 17 Aug 2023 18:09:03 +0000 https://www.tvtechnology.com/news/local-broadcast-tv-news-delivers-a-10x-larger-audiences-than-subscription-streaming VfvnxYrLyjR9QZjQpmKnk Tue, 06 Jun 2023 19:08:36 +0000 Tue, 06 Jun 2023 20:07:25 +0000 https://www.tvtechnology.com/news/tv-ads-produced-biggest-bang-for-the-buck-in-battleground-states HejWSECeMkeVqNh4Nj7VVN Mon, 19 Dec 2022 18:37:57 +0000 Tue, 20 Dec 2022 00:19:04 +0000 https://www.tvtechnology.com/news/tvb-survey-finds-that-tv-most-effective-way-to-get-out-the-vote Wm2SFdRG3KUvHyroUJWMbd Wed, 04 May 2022 16:20:12 +0000 https://www.tvtechnology.com/news/new-survey-shows-effectiveness-of-tv-political-ads uJVTDEthGtS7XNHTRBP6XG Fri, 17 Dec 2021 18:49:41 +0000 Fri, 17 Dec 2021 19:19:56 +0000 https://www.tvtechnology.com/news/millennials-flocking-to-local-tv-news-during-coronavirus pWxDpm5Gxpp6bE3SRhpEBZ Wed, 25 Mar 2020 13:30:35 +0000 Wed, 25 Mar 2020 13:32:33 +0000 https://www.tvtechnology.com/news/tv-still-king-in-time-spent-with-by-consumers-says-gfk XZrPVVSX3zUGXjAEsmqXk Mon, 02 Mar 2020 19:14:50 +0000 https://www.tvtechnology.com/news/tv-stations-led-hurricane-dorian-news-coverage-for-impacted-communities iHTSTtmTigSECPs8qQjqyR Tue, 17 Sep 2019 14:11:16 +0000 https://www.tvtechnology.com/news/gfk-tv-has-biggest-impact-on-consumer-purchasing tS4CV7JbKjHuKnH4MNBgsZ Wed, 19 Jun 2019 17:51:47 +0000 https://www.tvtechnology.com/opinions/blindfolded-no-more 8QdXxHraZce8TvGmKDiMEW Thu, 17 Jan 2019 13:53:53 +0000 https://www.tvtechnology.com/news/leo-maccourtney-to-serve-as-tvb-board-chairman jE5DaQgsDNYdwQAHZzNzwa Tue, 15 Jan 2019 15:04:43 +0000 https://www.tvtechnology.com/news/political-ad-spending-hits-historic-highs-in-2018-campaign gutGW4BfV9s7bveGYxNFNe Thu, 08 Nov 2018 14:16:02 +0000 https://www.tvtechnology.com/news/tvb-viewers-turned-to-local-news-for-bomb-cyclone-coverage oM7BmQ6e7jyyn7bnw8miGV Thu, 11 Jan 2018 09:09:00 +0000 https://www.tvtechnology.com/news/sam-kahuna-and-iq-modular-hits-road-with-tvb-truck b4DaiGC6r2TSPxmiiMnixT Fri, 09 Jun 2017 08:51:00 +0000 https://www.tvtechnology.com/news/perry-a-sook-named-chairman-of-tvb m8qDTt5L3gu1CZeHNQVPaK Wed, 04 Jan 2017 09:56:00 +0000 https://www.tvtechnology.com/news/tvb-local-stations-digital-platforms-vital-in-snow-storms avDEqEMCncmBh1YGxbTsxv Fri, 12 Feb 2016 09:45:00 +0000 https://www.tvtechnology.com/news/tvb-pearl-tv-initiate-programmatic-tv-guidelines ejE9WYTRG8g8haNzqWyKM Wed, 06 Jan 2016 16:32:00 +0000 https://www.tvtechnology.com/news/brian-wexler-named-tvb-vice-president-local-division 8TFnhSqNLFJMsp5LtRHA2a Mon, 28 Sep 2015 13:51:00 +0000