<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/tv-viewing" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Tv-viewing ]]></title>
                <link>https://www.tvtechnology.com/tag/tv-viewing</link>
        <description><![CDATA[ All the latest tv-viewing content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 21 Oct 2025 16:34:16 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-september-football-produces-historic-monthly-spike-in-broadcast-viewership</link>
                                                                            <description>
                            <![CDATA[ Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">tpZ8spojbzi8GVb2LHrzLA</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PeeqVZLNcHe7PcnNHht9DL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 Oct 2025 16:34:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PeeqVZLNcHe7PcnNHht9DL-1280-80.jpg">
                                                            <media:credit><![CDATA[TiVo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sharp TV Powered by TiVo]]></media:description>                                                            <media:text><![CDATA[Sharp TV Powered by TiVo]]></media:text>
                                <media:title type="plain"><![CDATA[Sharp TV Powered by TiVo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PeeqVZLNcHe7PcnNHht9DL-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/youtube-disney-netflix-remain-on-top-of-nielsens-media-distributor-rankings-in-august</link>
                                                                            <description>
                            <![CDATA[ Disney and Fox both increased their share of total TV viewing with the start of football season ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Xt4H6Mcv5XHwNrvfyWDuBW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Sep 2025 17:09:38 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Sep 2025 17:11:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of a football in front of a TV]]></media:description>                                                            <media:text><![CDATA[Shot of a football in front of a TV]]></media:text>
                                <media:title type="plain"><![CDATA[Shot of a football in front of a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: 28% of Americans Don’t Watch Live TV on an Average Day ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-28-percent-of-americans-dont-watch-live-tv-on-an-average-day</link>
                                                                            <description>
                            <![CDATA[ Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UERKsXBUsvWxB8ijxJfM2n</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 17 Jun 2025 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Jun 2025 14:49:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-disney-is-top-media-distributor-with-115-of-tv-usage</link>
                                                                            <description>
                            <![CDATA[ In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pdqdV2MJkMCEWFVE2MNe7n</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/tNrFTrLJFFjoFjnUus4nC9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 14 May 2024 17:46:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tNrFTrLJFFjoFjnUus4nC9-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Walt Disney Company]]></media:description>                                                            <media:text><![CDATA[The Walt Disney Company]]></media:text>
                                <media:title type="plain"><![CDATA[The Walt Disney Company]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/tNrFTrLJFFjoFjnUus4nC9-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: TV Declines as Preferred Source of Local News ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-tv-declines-as-preferred-source-of-local-news</link>
                                                                            <description>
                            <![CDATA[ 32% said local stations were their top choice, a major decline from 42% in 2018, according to Pew Research Center ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">QHvoxgXfFjFxTm6VEATnkX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/MSyFNpr9yAsJA7gEbQLLGK-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 10 May 2024 16:33:24 +0000</pubDate>                                                                                                                                <updated>Fri, 10 May 2024 16:35:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MSyFNpr9yAsJA7gEbQLLGK-1280-80.png">
                                                            <media:credit><![CDATA[Scripps]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Local TV news]]></media:description>                                                            <media:text><![CDATA[Local TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Local TV news]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MSyFNpr9yAsJA7gEbQLLGK-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-lgbtqia-tv-visibility-drives-viewership-among-young-americans</link>
                                                                            <description>
                            <![CDATA[ The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">HW3YPcXNqNyhyU9WCRb3gk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/T2XxkbrbqkHLaFDnRX3Uj6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 17 Apr 2024 16:16:06 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Apr 2024 16:19:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/T2XxkbrbqkHLaFDnRX3Uj6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[young people]]></media:description>                                                            <media:text><![CDATA[young people]]></media:text>
                                <media:title type="plain"><![CDATA[young people]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/T2XxkbrbqkHLaFDnRX3Uj6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ March Madness Lifts Cable’s Share of TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/march-madness-lifts-cables-share-of-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">b7SXdbRem4nkQMaLNyg8P8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 16 Apr 2024 16:09:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: TV Viewing Hits Four-Year High in January ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tv-viewing-hits-four-year-high-in-january</link>
                                                                            <description>
                            <![CDATA[ Heavy streaming traffic, NFL playoffs, colder temperatures and return of broadcast scripted programming boosted viewing ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oh563n5QSLoFCuLdCqigaD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 20 Feb 2024 17:24:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[VAB]]></media:description>                                                            <media:text><![CDATA[VAB]]></media:text>
                                <media:title type="plain"><![CDATA[VAB]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/reach-time-trustworthiness-propel-tv-to-top-of-media-heap-finds-tvb-survey</link>
                                                                            <description>
                            <![CDATA[ A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2mRKAasqeg8qaqwoKcnu3b</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LL3HVfNsJEFnq5b5395iCG-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 13 Feb 2024 16:29:20 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Feb 2024 17:26:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LL3HVfNsJEFnq5b5395iCG-1280-80.jpg">
                                                            <media:credit><![CDATA[TVB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Hadassa Gerber, chief research officer at TVB]]></media:description>                                                            <media:text><![CDATA[Hadassa Gerber, chief research officer at TVB]]></media:text>
                                <media:title type="plain"><![CDATA[Hadassa Gerber, chief research officer at TVB]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LL3HVfNsJEFnq5b5395iCG-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Two Thirds of Blacks in U.S. Want More Representation on TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-two-thirds-of-blacks-in-us-want-more-representation-on-tv</link>
                                                                            <description>
                            <![CDATA[ A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">T8R4dezdBFcfRjk5ZNDurm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Feb 2024 17:46:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair: Comet, Charge! and TBD Deliver Record Ratings ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-comet-charge-and-tbd-deliver-record-ratings</link>
                                                                            <description>
                            <![CDATA[ The multicast networks delivered double digit growth in total viewers in 2023 and continued growth in January of 2024 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">xg6rjrX46wRz5rspFHEY9K</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mdjNWwZXrA9FdAqmLJQsmV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 08 Feb 2024 21:12:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mdjNWwZXrA9FdAqmLJQsmV-1280-80.jpg">
                                                            <media:credit><![CDATA[Sinclair Broadcast Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair Broadcast Group]]></media:description>                                                            <media:text><![CDATA[Sinclair Broadcast Group]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair Broadcast Group]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mdjNWwZXrA9FdAqmLJQsmV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tvb-broadcastcable-still-provides-widest-reach-most-viewing-time</link>
                                                                            <description>
                            <![CDATA[ Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AejsTXczfc2cQJutmWxVPn</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 31 Jan 2024 21:19:40 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Jan 2024 21:20:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/changing-gen-z-media-consumption-habits-appear-to-be-setting-in-with-other-age-groups</link>
                                                                            <description>
                            <![CDATA[ While younger people spend the most time with non-premium content, others are as well according to a new survey ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eTsACPYrXh8MMw3tnki2pN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 29 Jan 2024 19:15:16 +0000</pubDate>                                                                                                                                <updated>Mon, 29 Jan 2024 19:24:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
                                <media:title type="plain"><![CDATA[Young people using smartphones]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: Gen Z Embraces Long-Form TV Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-gen-z-embraces-long-form-tv-content</link>
                                                                            <description>
                            <![CDATA[ While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fKWHgr2FoAYkbrK3bQsGVE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/MT6KLoiyEpk2Gijsn7YDxQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 18 Jan 2024 19:51:39 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Jan 2024 19:52:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MT6KLoiyEpk2Gijsn7YDxQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young man looking at phone and TV]]></media:description>                                                            <media:text><![CDATA[Young man looking at phone and TV]]></media:text>
                                <media:title type="plain"><![CDATA[Young man looking at phone and TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MT6KLoiyEpk2Gijsn7YDxQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ December TV Usage Sees Five Days with 100 Billion Viewing Minutes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/december-tv-usage-sees-five-days-with-100-billion-viewing-minutes</link>
                                                                            <description>
                            <![CDATA[ TV viewing in December was up 2% and was the second highest month of 2023 but broadcast viewing fell, according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9UD2xkRJo8EzNadPxSDdgf</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 16 Jan 2024 17:58:02 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jan 2024 20:24:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Thanksgiving Holiday Boosts Broadcast Viewing TV Share  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-thanksgiving-holiday-boosts-broadcast-viewing-tv-share</link>
                                                                            <description>
                            <![CDATA[ Broadcast’s share of the TV audience grew for the fourth consecutive month in November while cable and streaming lost share according to Nielsen’s The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">RfpL5cJSjj5u9f6NsNSc2U</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VHYRy3r4GQ4xapJ4BaGNoQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 19 Dec 2023 16:19:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VHYRy3r4GQ4xapJ4BaGNoQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dolphins Jets play in 2022]]></media:description>                                                            <media:text><![CDATA[Dolphins Jets play in 2022]]></media:text>
                                <media:title type="plain"><![CDATA[Dolphins Jets play in 2022]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VHYRy3r4GQ4xapJ4BaGNoQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sports Boosts Broadcast Audience Share in Sept. ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sports-boosts-broadcast-audience-share-in-sept</link>
                                                                            <description>
                            <![CDATA[ Broadcast gained audience share while streaming lost share for the second consecutive month ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">kgUsaBUtGyySt2cvEMNyxZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 17 Oct 2023 15:24:08 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Oct 2023 15:24:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Traditional TV Viewing Roars Back in August ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/traditional-tv-roars-back-in-august</link>
                                                                            <description>
                            <![CDATA[ Broadcast and cable bounced back to more than 50% of total TV usage in August according to Nielsen ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ZqS5Q6RePtjJ3sUTke87cR</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 19 Sep 2023 14:55:53 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Sep 2023 14:59:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg">
                                                            <media:credit><![CDATA[Technicolor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QZn6Q7EaPD54BPeLegPdoa-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Representation Is a Deciding Factor in Choosing What to Watch ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-representation-is-a-deciding-factor-in-choosing-what-to-watch</link>
                                                                            <description>
                            <![CDATA[ But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mDMHFwUeqaxtdHS8TrUYNc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 20 Jun 2023 17:19:36 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Jun 2023 18:04:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg">
                                                            <media:credit><![CDATA[iStockPhoto.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Latinx/Hispanic family]]></media:description>                                                            <media:text><![CDATA[Latinx/Hispanic family]]></media:text>
                                <media:title type="plain"><![CDATA[Latinx/Hispanic family]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Grows to 36.4% of TV Usage in May ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-grows-to-364-of-tv-usage-in-may</link>
                                                                            <description>
                            <![CDATA[ Roku Channel hits a record 1.1% share as total TV usage declined for the fourth straight month, according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FVww74hSHgJFekuryejo3V</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 20 Jun 2023 15:39:19 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jun 2023 15:06:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ News Consumption Boosts Cable’s Share of TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/news-consumption-boosts-cables-share-of-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AMiwtJGXa9A43LQJ2kUzB</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 16 May 2023 15:10:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ March Madness Boosts Cable Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/march-madness-boosts-cable-viewing-in-march</link>
                                                                            <description>
                            <![CDATA[ Overall TV viewing declined in March 2023, according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">PFgSVHtLHzXSzsH8tP463i</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 18 Apr 2023 15:27:11 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Apr 2023 00:12:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: TV Viewing Drops in February ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tv-viewing-drops-in-february</link>
                                                                            <description>
                            <![CDATA[ Total TV viewing was down 5% compared to January; Tubi achieved 1% share of TV usage for the first time ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">J4LM76tRJhGhPbJYTtXXXk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Mar 2023 14:56:12 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Mar 2023 14:58:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Digital Video Viewing Time to Surpass TV Viewing in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023</link>
                                                                            <description>
                            <![CDATA[ For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mVvF2doDLp2r2rE4C2VZw5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 15 Feb 2023 18:48:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
                                <media:title type="plain"><![CDATA[iStock]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Streaming Audiences in Dec. Up 46% YoY  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-streaming-audiences-in-dec-2022-up-46-yoy</link>
                                                                            <description>
                            <![CDATA[ Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WedfpXVSUWSSMGHXYxhPr</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 19 Jan 2023 19:05:01 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Jan 2023 19:56:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
                                <media:title type="plain"><![CDATA[iStock]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: TV Viewing Surged in November ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tv-viewing-surged-in-november</link>
                                                                            <description>
                            <![CDATA[ Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gr9XFCNVRzB8L9TJjj3BbF</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 15 Dec 2022 16:32:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[family watching TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-consumers-watch-6-hours-a-week-on-mobile-phones</link>
                                                                            <description>
                            <![CDATA[ The increases come as video consumption on TV sets, tablets, and computers continues to decrease ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">KoMe5yuvmmhQ6DcfNAiFGS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 30 Nov 2022 17:07:55 +0000</pubDate>                                                                                                                                <updated>Wed, 30 Nov 2022 17:11:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Horowitz]]></media:description>                                                            <media:text><![CDATA[Horowitz]]></media:text>
                                <media:title type="plain"><![CDATA[Horowitz]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Broadcast Viewing Rose Nearly 10% in October ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-broadcast-viewing-rose-in-october</link>
                                                                            <description>
                            <![CDATA[ Overall TV viewing was up as streaming increased and cable fell ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">spLHi8ihFfnvbqwezsWvm4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 17 Nov 2022 17:24:16 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Nov 2022 16:11:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Accounted for 35% of TV Viewing in August 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-accounted-for-35-of-tv-viewing-in-august-2022</link>
                                                                            <description>
                            <![CDATA[ Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aovfXGLCBcUVjuMpDEPVqU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 15 Sep 2022 15:46:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Broadcast TV Slips to 26% of Total Viewing in Feb. 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-broadcast-tv-slips-to-26-of-total-viewing-in-feb-2022</link>
                                                                            <description>
                            <![CDATA[ Cable and broadcast news viewing in February of 2022 spiked as Russia invades Ukraine, according to Nielsen’s The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UvS93nkxspLaAErA8hVkwj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 18 Mar 2022 17:05:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Survey: TV Viewing Hitting Record Lows ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-tv-viewing-hitting-record-lows</link>
                                                                            <description>
                            <![CDATA[ Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jPw6raGK9RLjqqEnVqKp9N</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 08 Feb 2022 17:32:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Grabs a Record TV Viewing Share During Holidays ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-grabs-a-record-tv-viewing-share-during-holidays</link>
                                                                            <description>
                            <![CDATA[ Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pQcAWSqPG7yvRR58dCinpN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 13 Jan 2022 17:33:07 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jan 2022 17:34:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: TV Viewing Grew by 5% In November ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tv-viewing-grew-by-5-in-november</link>
                                                                            <description>
                            <![CDATA[ But broadcast television’s share of total TV viewing dropped by one percentage point to 27% as drama and sitcom viewing both declined, according to Nielsen’s The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TcbsP7THvKdxvgX4raKp8T</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Dec 2021 17:06:48 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Dec 2021 23:04:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: Sports, New Dramas Boost Broadcast TV Viewing Share in October ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-sports-new-dramas-boost-broadcast-tv-viewing-share-in-october</link>
                                                                            <description>
                            <![CDATA[ Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pzZ3tJRfRmetGfawyH7KEH</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 18 Nov 2021 19:32:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Momentive]]></media:description>                                                            <media:text><![CDATA[Momentive]]></media:text>
                                <media:title type="plain"><![CDATA[Momentive]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ NFL Helps Boost Broadcast TV Viewing Share in September ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-helps-boost-broadcast-tv-viewing-share-in-september</link>
                                                                            <description>
                            <![CDATA[ Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Q7hCuLfHVSas75UTZcbBfa</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/6LL5RZdspjAuChPFxNfxBL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 14 Oct 2021 17:33:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6LL5RZdspjAuChPFxNfxBL-1280-80.jpg">
                                                            <media:credit><![CDATA[Photo by Cliff Welch/Icon Sportswire via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Super Bowl LV Tom Brady]]></media:description>                                                            <media:text><![CDATA[Super Bowl LV Tom Brady]]></media:text>
                                <media:title type="plain"><![CDATA[Super Bowl LV Tom Brady]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/6LL5RZdspjAuChPFxNfxBL-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Gains in July TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-gains-in-july-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ In a snapshot of July TV viewing, Nielsen found that sports helped broadcast boost its share to 24%, versus a 28% share for streaming and 38% for cable ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">E29nkhpeasWG8gJWqi9HJV</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 25 Aug 2021 17:13:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
                                <media:title type="plain"><![CDATA[Pixabay]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Watching Video on Connected Devices is Leveling Off ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-watching-video-on-connected-devices-is-leveling-off</link>
                                                                            <description>
                            <![CDATA[ LRG survey found that 39% of adults watch video on a connected device each day, about the same as 2020 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">VJRTrMiRuQJbdTzdymD2RG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/DczvSiR6Q4R4rfkAuKrYYg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 04 Jun 2021 19:12:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DczvSiR6Q4R4rfkAuKrYYg-1280-80.jpg">
                                                            <media:credit><![CDATA[DrGrounds/iStockphoto]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DrGrounds/iStockphoto]]></media:description>                                                            <media:text><![CDATA[DrGrounds/iStockphoto]]></media:text>
                                <media:title type="plain"><![CDATA[DrGrounds/iStockphoto]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DczvSiR6Q4R4rfkAuKrYYg-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ New Research: Excessive TV Viewing Can Harm Kids and Adults ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-research-excessive-tv-viewing-can-harm-kids-and-adults</link>
                                                                            <description>
                            <![CDATA[ One study found that excessive TV viewing hurt the eyesight of children under the age of three ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Reu7RtyqfyTbRiBotaTttG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/4PXG4rffWeErVysdez4WcF-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 24 May 2021 15:56:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4PXG4rffWeErVysdez4WcF-1280-80.png">
                                                            <media:credit><![CDATA[Pew Research Center]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pew Research Center]]></media:description>                                                            <media:text><![CDATA[Pew Research Center]]></media:text>
                                <media:title type="plain"><![CDATA[Pew Research Center]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/4PXG4rffWeErVysdez4WcF-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pay-tv-likeliest-cut-as-pandemic-viewing-habits-solidify-hub-reports</link>
                                                                            <description>
                            <![CDATA[ Streaming and vMVPD services are replacing pay-TV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Dbthz6VvhrmPrdWGEDoKS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Mar 2021 15:40:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[pay-TV]]></media:description>                                                            <media:text><![CDATA[pay-TV]]></media:text>
                                <media:title type="plain"><![CDATA[pay-TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Connected TV Usage Keeps Momentum as Traditional TV Viewing Normalizes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/connected-tv-usage-keeps-momentum-as-traditional-tv-viewing-normalizes</link>
                                                                            <description>
                            <![CDATA[ Use of connected TVs likely to be part of the new normal, says Nielsen ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UAS4PFsTmxoMtZueqrrvcM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Jun 2020 14:20:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ New TV Viewing, Streaming Habits to Remain Post-Pandemic, Per E-Poll ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-tv-viewing-streaming-habits-to-remain-post-pandemic-per-e-poll</link>
                                                                            <description>
                            <![CDATA[ People are expected to be weary of reopening forms of entertainment ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">JKNVhjZCyu8wgDfsMfVDWk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 27 Apr 2020 15:23:58 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2020 17:57:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Ericsson: Half of TV Viewing Will Be Mobile in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ericsson-half-of-tv-viewing-will-be-mobile-in-2020</link>
                                                                            <description>
                            <![CDATA[ TV viewing is on the move, literally. In eighth edition of its ConsumerLab TV and Media Report, Ericsson has learned that the traditional ways of watching TV are shifting. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vn4H38572UanjRDxUy1tmr</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/StNT63v9DBmotcbjWKvEjc-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 09 Oct 2017 09:38:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/StNT63v9DBmotcbjWKvEjc-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/StNT63v9DBmotcbjWKvEjc-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen: TV Still Rules, But Millennials' Screen Use Varies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tv-still-rules-but-millennials-screen-use-varies</link>
                                                                            <description>
                            <![CDATA[ Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2hj8W4rXCfYED3qXFCKhRv</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/byesMfDPpGbSd9XuqbWQZD-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 06 Mar 2017 09:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/byesMfDPpGbSd9XuqbWQZD-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/byesMfDPpGbSd9XuqbWQZD-1280-80.png" />
                                                                                        </item>
            </channel>
</rss>