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                    <title><![CDATA[ Latest from Tv Technology in Tv-viewership-data ]]></title>
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        <description><![CDATA[ All the latest tv-viewership-data content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 18 Nov 2025 19:48:51 +0000</lastBuildDate>
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                                                            <title><![CDATA[ NFL’s Popularity Advances TV Seasonal Viewership Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfls-popularity-advances-tv-seasonal-viewership-growth</link>
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                            <![CDATA[ Pro football drove a 4.3% increase in broadcast viewing in October ]]>
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                                                                        <pubDate>Tue, 18 Nov 2025 19:48:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84JZRSh4TxcqG5QSkT4VKc-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[NFL games sparked a viewership uptick across broadcast and streaming in October, according to Nielsen’s The Gauge. ]]></media:description>                                                            <media:text><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ TV Viewership Declining to Pre-COVID Levels Amid Reopenings ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-viewership-declining-to-pre-covid-levels-amid-reopening</link>
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                            <![CDATA[ Markets that were first to open seeing bigger drops than those still closed ]]>
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                                                                        <pubDate>Tue, 09 Jun 2020 15:19:19 +0000</pubDate>                                                                                                                                <updated>Tue, 09 Jun 2020 15:19:27 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/g4ZEm8r9mqM5ZcQyZqJaPQ-1280-80.jpg">
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                                                            <title><![CDATA[ TiVo Expands Offerings of TV Viewership Data Product ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/tivo-expands-offerings-of-tv-viewership-data-product</link>
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                            <![CDATA[ Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph. ]]>
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                                                                        <pubDate>Tue, 21 May 2019 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zbLnytmjBnMKfJ9j3nbKQL-1280-80.jpg">
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