LOS ANGELES—As both Apple TV+ and Disney+ ready for their big debuts in early November, about 42% of consumers expect that they will add one of the new services (which will eventually also consist of HBO Max and Peacock), but even more (87%) are worrying at the cost it will be to keep up with the latest offerings.

These findings come from a joint study by TV Time and United Talent Agency’s UTA IQ data and analytics group, titled “Beyond the Big Three,” that sought to determine awareness, purchase intent and how specific offerings will motivate consumer adoption.

While almost half of respondents say they plan to add one of the upcoming streaming services, that number drops to 20% at the prospect of adding two new streaming services. One reason for this is likely that the emergence of these new options will not impact the subscribers of the big three current services—Netflix, Hulu and Amazon—as 70% said they were not “likely” or “very likely” to drop a current service.

Another 70% of consumers also believe that these new additions will create an environment of too many streaming services and, as mentioned above, result in a bill more expensive than they would like. But it’s not just cost that some are skeptical about, other frustrations include the need to toggle between services (67% people cited this), the process of account setup and management (58%) and the inability to find content easily (45%).

Consumers also shared that while subscription-only models are still the most popular (56%) compared to ad-supported models (44%), there are those willing to convert to ad-supported if it helps alleviate the cost of the service.

As for what will be the biggest draw for consumers to a particular service, library content is more important than originals. What library content was available on the service was “important” or “very important” to 90% of respondents; originals earned 68% in those categories.

When it comes to the awareness of these new services, Disney+ (88%) and Apple TV+ (63%) are the most well known, though HBO Max (37%) and Peacock (28%) aren’t launching until spring 2020.

The study also took a closer look at the Disney+ service, including what type of customers are likely to subscribe to the service. Though Disney does have a family-friendly image, family households were only slightly more likely to sign up for the service than adult-only households (57% to 55%). And in international markets where Disney+ plans to launch, interest is a little lower than the U.S. (56%); the Netherlands come in at 49%, Canada at 42% and Australia 38%.

The study was conducted in September and used TV Time’s global community of more than 12 million users in the U.S. and the three international markets where Disney+ is launching.

The full report is available here.

LOS ANGELES--TV Time, an app that tracks which TV shows viewers are watching, has launched a new global analytics platform.

TVLytics allows content providers to measure their audiences across all OTT platforms as well as broadcast and cable networks, and on devices with real-time viewing and engagement data spanning every episode of television.

Almost one million people use TV Time's app everyday in over 200 countries, the company said.

The company says TVLytics will provide insights to media companies and advertisers helping them uncover emerging trends, understand the competition, find new audiences and enable them to make strategic decisions across their businesses including how they cast, license and market their shows.

It will also apparently measure the viewer's emotional reaction to a series, episode, character, or even specific moment in an episode, "shedding light on important drivers of ratings, subscriber growth and advertising spend for a show," said TV Time.

TVLytics is updated with real-time data across more than 60,000 shows and offers clients insights at the episode and season level including:

• Mobility - on which devices are fans watching the show, including phones, tablets, computers or televisions, and how does that vary by content, genre or country.

• Anticipation - which new and returning shows are highly anticipated by fans and likely to perform well

• Binging - how quickly are shows being watched over a time period

• Social engagement - which shows do fans share or post about most in their social feeds

• Location - in which countries is a show or actor most popular

"TV Time is in a unique position to fill the current gaps in cross-platform viewership data, especially in the unreported OTT space, and help media companies make more informed decisions on how they promote their talent and programming and drive global growth for their content," said TV Time CEO and chairman Richard Rosenblatt.

"In today's fragmented media landscape, being able to understand the consumption of content that your viewers are most passionate about offers a significant advantage for content providers. Our new TVLytics platform provides the most comprehensive 'why' behind standard television ratings."