<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/tv-measurement" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Tv-measurement ]]></title>
                <link>https://www.tvtechnology.com/tag/tv-measurement</link>
        <description><![CDATA[ All the latest tv-measurement content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 10 Mar 2026 17:11:48 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Study: Women’s Sports Outperform Prime Time TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-womens-sports-outperform-prime-time-tv</link>
                                                                            <description>
                            <![CDATA[ Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">nZzuakUWYYDJMpsrkUAHET</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RMVVVUdoHKW5y2HGYFPPYM-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 10 Mar 2026 17:11:48 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Mar 2026 15:18:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RMVVVUdoHKW5y2HGYFPPYM-1280-80.jpg">
                                                            <media:credit><![CDATA[ESPN]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ESPN NCAA Women&#039;s Championship]]></media:description>                                                            <media:text><![CDATA[ESPN NCAA Women&#039;s Championship]]></media:text>
                                <media:title type="plain"><![CDATA[ESPN NCAA Women&#039;s Championship]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RMVVVUdoHKW5y2HGYFPPYM-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen Inks New Smart TV Data Deal With Vizio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-inks-new-smart-tv-data-deal-with-vizio</link>
                                                                            <description>
                            <![CDATA[ Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dqyzqHJqXp9VMhxTsockjj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RbkBKRVHPDGZUhMqghNTcZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 03 Jun 2025 20:57:12 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Jun 2025 16:42:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/RbkBKRVHPDGZUhMqghNTcZ-1280-80.png">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio TV with streaming content]]></media:description>                                                            <media:text><![CDATA[Vizio TV with streaming content]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio TV with streaming content]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RbkBKRVHPDGZUhMqghNTcZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ CIMM, TVB Release Local TV and Video Innovation Showcase ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cimm-and-tvb-release-local-tv-and-video-innovation-showcase</link>
                                                                            <description>
                            <![CDATA[ Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">B6E5zD9jcTBTUjodEQNmDZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ynmrTSffdYZbHAtxYFNfzA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 13 Feb 2025 19:18:53 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Feb 2025 20:28:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ynmrTSffdYZbHAtxYFNfzA-1280-80.jpg">
                                                            <media:credit><![CDATA[TVB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TVB logo]]></media:description>                                                            <media:text><![CDATA[TVB logo]]></media:text>
                                <media:title type="plain"><![CDATA[TVB logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ynmrTSffdYZbHAtxYFNfzA-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Graham Media Group Renews Nielsen Local TV Measurement Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/graham-media-group-renews-nielsen-local-tv-measurement-agreement</link>
                                                                            <description>
                            <![CDATA[ Multi-year deal includes Local TV and OTT measurement for stations across the country ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">RJn5v2c3UGBuS3cVeudxzR</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 12 Feb 2025 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/paramount-and-nielsen-sign-multi-year-measurement-and-analytics-deal</link>
                                                                            <description>
                            <![CDATA[ The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">r4htmPiDBJ28qtaV8XvY8Y</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/eu23NpaCbBnp4yvYvqzxN6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 03 Feb 2025 19:22:08 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Feb 2025 19:58:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eu23NpaCbBnp4yvYvqzxN6-1280-80.jpg">
                                                            <media:credit><![CDATA[Gabby Jones/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paramount Global signage in New York]]></media:description>                                                            <media:text><![CDATA[Paramount Global signage in New York]]></media:text>
                                <media:title type="plain"><![CDATA[Paramount Global signage in New York]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/eu23NpaCbBnp4yvYvqzxN6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cox Media Group Renews Measurement Pact With Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cox-media-group-renews-nielsen-measurement-pact</link>
                                                                            <description>
                            <![CDATA[ Multiyear renewal covers TV and audio measurement services ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gvBXSTzFD2BVphx4X24BDC</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LcyKh9GyQcGk7rcHKXAhej-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 27 Jan 2025 18:05:37 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jan 2025 18:15:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LcyKh9GyQcGk7rcHKXAhej-1280-80.jpg">
                                                            <media:credit><![CDATA[Cox Media Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cox Media Group logo]]></media:description>                                                            <media:text><![CDATA[Cox Media Group logo]]></media:text>
                                <media:title type="plain"><![CDATA[Cox Media Group logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LcyKh9GyQcGk7rcHKXAhej-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-approves-incorporating-first-party-streaming-data-into-nielsens-national-television-measurement</link>
                                                                            <description>
                            <![CDATA[ The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">LC7vkh4aChYunhybrjR6pj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 01 Nov 2024 18:34:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cimm-launches-initiative-to-assess-potential-for-an-open-universal-watermarking-standard</link>
                                                                            <description>
                            <![CDATA[ Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gmrw6bBtk2NjncoHab7c3S</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/cxVtFSUeZjpqtk5GbLY2zR-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 08 Oct 2024 13:00:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cxVtFSUeZjpqtk5GbLY2zR-1280-80.jpg">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM]]></media:description>                                                            <media:text><![CDATA[CIMM]]></media:text>
                                <media:title type="plain"><![CDATA[CIMM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/cxVtFSUeZjpqtk5GbLY2zR-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ DV Earns MRC Accreditation for CTV Viewability ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/dv-earns-mrc-accreditation-for-ctv-viewability</link>
                                                                            <description>
                            <![CDATA[ Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CnQnD9xKAHkB7WyWRw35RJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/9uaxehcDmvdaTLRKjFM3Pe-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 24 Apr 2024 19:30:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9uaxehcDmvdaTLRKjFM3Pe-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVerify logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9uaxehcDmvdaTLRKjFM3Pe-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-and-circle-city-broadcasting-renew-local-tv-measurement-deal</link>
                                                                            <description>
                            <![CDATA[ Multi-year deal now includes OTT measurement ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TccPfCsKJof2rVHxPPMYhA</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 27 Mar 2024 20:16:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hallmark Media Renews Nielsen Measurement Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hallmark-media-renews-nielsen-measurement-agreement</link>
                                                                            <description>
                            <![CDATA[ Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fLb7TxeVJP6sqYrGkRDAKM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Feb 2024 16:53:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen Expands National Out-Of-Home Panel to All TV Households ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-expands-national-out-of-home-panel-to-all-tv-households</link>
                                                                            <description>
                            <![CDATA[ The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">e55smvRM6eCkdZ7kbKijxm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 02 Feb 2024 17:33:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Diesel Labs Introduces Audience Attention Top 10 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/diesel-labs-introduces-audience-attention-top-10</link>
                                                                            <description>
                            <![CDATA[ The public-facing weekly list is free and available to journalists and the general public ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TerpjuTbRb4AZzCycYCdxg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Uqs6EvdWQuuRFQs8348R5X-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 Dec 2023 23:42:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uqs6EvdWQuuRFQs8348R5X-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Technicolor]]></media:description>                                                            <media:text><![CDATA[Technicolor]]></media:text>
                                <media:title type="plain"><![CDATA[Technicolor]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Uqs6EvdWQuuRFQs8348R5X-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/barb-taps-metabroadcast-and-nielsens-gracenote-for-tv-measurement-in-uk</link>
                                                                            <description>
                            <![CDATA[ Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ASnhKALpdyf72GRZBotQ5A</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/9TmLHbg4X8BZxWEnYyCAPR-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 Dec 2023 19:35:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9TmLHbg4X8BZxWEnYyCAPR-1280-80.jpg">
                                                            <media:credit><![CDATA[Barb]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Barb shot of a woman viewing various devices]]></media:description>                                                            <media:text><![CDATA[Barb shot of a woman viewing various devices]]></media:text>
                                <media:title type="plain"><![CDATA[Barb shot of a woman viewing various devices]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9TmLHbg4X8BZxWEnYyCAPR-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ iSpot Acquires Media Analytics Company 605 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-acquires-media-analytics-company-605</link>
                                                                            <description>
                            <![CDATA[ Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vCoKuSKNFAuqkC4nu4cLkj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/y2HwQhy5aGcEcAUC99ELfL-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 13 Sep 2023 17:31:23 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Sep 2023 00:24:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/y2HwQhy5aGcEcAUC99ELfL-1280-80.png">
                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot and 605 logos]]></media:description>                                                            <media:text><![CDATA[iSpot and 605 logos]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot and 605 logos]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/y2HwQhy5aGcEcAUC99ELfL-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Coralbay.tv Completes Integration With Nielsen Watermarking ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/coralbaytv-completes-integration-with-nielsen-watermarking</link>
                                                                            <description>
                            <![CDATA[ Nielsen watermarking has been integrated into its coralPlay product ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uqSN35rpXdsAqTw823A8Gb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/kyZczTJzTrmikGYQ3utgPQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 09 Aug 2023 16:37:28 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Aug 2023 16:46:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kyZczTJzTrmikGYQ3utgPQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Coralbay.tv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Coralbay.tv]]></media:description>                                                            <media:text><![CDATA[Coralbay.tv]]></media:text>
                                <media:title type="plain"><![CDATA[Coralbay.tv]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/kyZczTJzTrmikGYQ3utgPQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Samba TV Study Measures the Impact of TikTok Ads on TV Viewership  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samba-tv-study-measures-tiktok-ads-impact-on-television</link>
                                                                            <description>
                            <![CDATA[ Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">soCAuUy9TLKCieFEPgN6AU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/vbDGDZtY7cGridFsUSyWYE-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 27 Apr 2023 13:58:26 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Apr 2023 14:40:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vbDGDZtY7cGridFsUSyWYE-1280-80.jpg">
                                                            <media:credit><![CDATA[TikTok]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TikTok]]></media:description>                                                            <media:text><![CDATA[TikTok]]></media:text>
                                <media:title type="plain"><![CDATA[TikTok]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/vbDGDZtY7cGridFsUSyWYE-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ ARF Calls For Move Away From TV Households as Basis of TV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/arf-calls-for-move-away-from-tv-households-as-basis-of-tv-measurement</link>
                                                                            <description>
                            <![CDATA[ The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WDoARfJkpnbW4UjUiRLCt9</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 27 Mar 2023 17:30:07 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Mar 2023 17:32:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Horowitz]]></media:description>                                                            <media:text><![CDATA[Horowitz]]></media:text>
                                <media:title type="plain"><![CDATA[Horowitz]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Media Companies Form Group to Develop New TV Measurement Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-companies-form-group-to-develop-new-tv-measurement-standards</link>
                                                                            <description>
                            <![CDATA[ New JIC formed to offer alternative to Nielsen ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4yhKTmiiFspcFS5nEjmikH</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uuRYYhhkkT84XohGCqXBcF-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 09 Jan 2023 16:12:01 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Jan 2023 16:34:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uuRYYhhkkT84XohGCqXBcF-1280-80.jpg">
                                                            <media:credit><![CDATA[Joint Industry Committee]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[JIC]]></media:description>                                                            <media:text><![CDATA[JIC]]></media:text>
                                <media:title type="plain"><![CDATA[JIC]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uuRYYhhkkT84XohGCqXBcF-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ KAZT Phoenix Selects Comscore for Local TV Measurement Currency ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/kazt-phoenix-selects-comscore-for-local-tv-measurement-currency</link>
                                                                            <description>
                            <![CDATA[ KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pb2vdnonQzDGgUJs6ZRWhW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 21 Dec 2022 20:15:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comscore]]></media:description>                                                            <media:text><![CDATA[Comscore]]></media:text>
                                <media:title type="plain"><![CDATA[Comscore]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ IAB Tech Lab Unveils Roadmap for Standardizing TV Ad Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-roadmap-for-standardizing-tv-ad-measurement</link>
                                                                            <description>
                            <![CDATA[ The IAB’s multi-year advanced TV roadmap hopes to modernize the fragmented TV landscape and bring universal addressability to all TV environments ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WWHL9EWxzcasSggQLLBeab</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 10 Nov 2022 23:10:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/frost-and-sullivan-names-samba-tv-1-provider-of-tv-viewership-data-capabilities</link>
                                                                            <description>
                            <![CDATA[ Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">qC5aB3FgaNXn4e5jSSWLsK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 Jun 2022 14:42:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-1280-80.jpg">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samba TV]]></media:description>                                                            <media:text><![CDATA[Samba TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samba TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Ampersand Launches Its Total TV Measurement Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ampersand-launches-its-total-tv-measurement-solution</link>
                                                                            <description>
                            <![CDATA[ Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hcdoeyymGpUQygXM4HHLbb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/S6nu3xsKz7yhfwz3UrB3fY-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Sep 2021 20:09:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/S6nu3xsKz7yhfwz3UrB3fY-1280-80.png">
                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony Bravia TVs]]></media:description>                                                            <media:text><![CDATA[Sony Bravia TVs]]></media:text>
                                <media:title type="plain"><![CDATA[Sony Bravia TVs]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/S6nu3xsKz7yhfwz3UrB3fY-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen, Scripps Sign Multi-Year Measurement Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-scripps-sign-multi-year-measurement-deal</link>
                                                                            <description>
                            <![CDATA[ Nielsen’s suite of measurement services will be applied to E.W. Scripps stations ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">55QbmWwtX6Knoxo2kB5epb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 09 Apr 2020 18:13:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nielsen Finishes TV Measurement Update in U.S. Markets ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-finishes-tv-measurement-update-in-u-s-markets</link>
                                                                            <description>
                            <![CDATA[ New currency measurement now applied to 208 markets. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2xUCwzCvXpa74aaTt1ez4C</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/KpmQwrHTdUDPmLppSCyJ9Z-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Oct 2019 15:31:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KpmQwrHTdUDPmLppSCyJ9Z-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/KpmQwrHTdUDPmLppSCyJ9Z-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Report: Traditional TV Measurement Missing Two-Thirds of Video Consumption ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-traditional-tv-measurement-missing-twothirds-of-video-consumption</link>
                                                                            <description>
                            <![CDATA[ It’s becoming harder to effectively measure the viewing habits of Millennials and Gen Xers (MGX)—those between 22 and 45— as around two-thirds of TV and video content consumption is not being captured by current media measurement platforms. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sjv86Daj2dBW5b33iUfBri</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/7tAB5ZqZ6nhb5oH5h9j94d-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 25 Sep 2017 09:36:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7tAB5ZqZ6nhb5oH5h9j94d-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/7tAB5ZqZ6nhb5oH5h9j94d-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Media General Renews Nielsen’s TV Measurement Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-general-renews-nielsens-tv-measurement-service</link>
                                                                            <description>
                            <![CDATA[ Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">a3CMmaqBZFD3WxJKP98Lrh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/XdVazVeMXNj2sVCVisv4dL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 08 Feb 2016 15:31:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XdVazVeMXNj2sVCVisv4dL-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/XdVazVeMXNj2sVCVisv4dL-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>