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                            <title><![CDATA[ Latest from Tv Technology in Tv-advertising ]]></title>
                <link>https://www.tvtechnology.com/tag/tv-advertising</link>
        <description><![CDATA[ All the latest tv-advertising content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 08 Aug 2025 22:50:59 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samba-tv-68-percent-of-top-100-brands-increased-tv-ad-impressions-in-first-half-of-2025</link>
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                            <![CDATA[ The report also found that CTV viewing showed a 48% pop in Q2 of 2025 ]]>
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                                                                        <pubDate>Fri, 08 Aug 2025 22:50:59 +0000</pubDate>                                                                                                                                <updated>Fri, 08 Aug 2025 22:52:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ NFL 30-Second Spots Set To Rise 9% YoY in October, Guideline Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-30-second-spots-set-to-rise-9-percent-yoy-in-october-guideline-says</link>
                                                                            <description>
                            <![CDATA[ The increases follow 7% growth year over year in Sept. and a record $5B spent on NFL ads last season according to Guideline ]]>
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                                                                        <pubDate>Fri, 11 Oct 2024 16:20:23 +0000</pubDate>                                                                                                                                <updated>Fri, 11 Oct 2024 16:45:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jG5z7My4RBWUp4sFu5XXKL-1280-80.jpg">
                                                            <media:credit><![CDATA[Ronald Martinez/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NFL content featuring stars like Chiefs quarterback Patrick Mahomes now drives $1 of every $3 spent on TV during football season, Guideline reports. ]]></media:description>                                                            <media:text><![CDATA[Patrick Mahomes]]></media:text>
                                <media:title type="plain"><![CDATA[Patrick Mahomes]]></media:title>
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                                                            <title><![CDATA[ S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/s-and-p-predicts-modest-declines-in-retrans-ad-revenue-for-local-tv-stations</link>
                                                                            <description>
                            <![CDATA[ As broadcasters will become more reliant on political advertising, they face “lower anticipated recovery prospects” and "downward pressure on valuations" according to S&P Global Ratings ]]>
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                                                                        <pubDate>Thu, 10 Oct 2024 15:55:46 +0000</pubDate>                                                                                                                                <updated>Thu, 10 Oct 2024 15:58:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Survey: Despite Economic Challenges, Holiday Spending Looks Strong ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-despite-economic-challenges-holiday-spending-looks-strong</link>
                                                                            <description>
                            <![CDATA[ The Samba TV, HarrisX data bodes well for advertisers in the run-up to the holidays ]]>
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                                                                        <pubDate>Thu, 21 Sep 2023 19:13:13 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Sep 2023 19:14:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TNwazy467CT63au7CqTBdS-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rockefeller Center Christmas Tree]]></media:description>                                                            <media:text><![CDATA[Rockefeller Center Christmas Tree]]></media:text>
                                <media:title type="plain"><![CDATA[Rockefeller Center Christmas Tree]]></media:title>
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                                                            <title><![CDATA[ EDO Launches New Tool for Increasing ROI of TV Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/edo-launches-new-tool-for-increasing-roi-of-tv-ad-campaigns</link>
                                                                            <description>
                            <![CDATA[ EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20% ]]>
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                                                                        <pubDate>Tue, 13 Jun 2023 19:07:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/W3xvczowefmJYeRaRzf6HZ-1280-80.jpg">
                                                            <media:credit><![CDATA[EDO]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creative Rotation Optimization solution interface]]></media:description>                                                            <media:text><![CDATA[Creative Rotation Optimization solution interface]]></media:text>
                                <media:title type="plain"><![CDATA[Creative Rotation Optimization solution interface]]></media:title>
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                                                            <title><![CDATA[ MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-advertising-hit-dollar68b-in-2022-surpassing-tv</link>
                                                                            <description>
                            <![CDATA[ Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar ]]>
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                                                                        <pubDate>Fri, 02 Jun 2023 15:49:11 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Jun 2023 15:49:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/groupm-us-pay-tv-penetration-to-fall-below-50-by-2025</link>
                                                                            <description>
                            <![CDATA[ By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 19:05:17 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 19:06:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-fast-streaming-channels-are-changing-the-tv-ad-landscape</link>
                                                                            <description>
                            <![CDATA[ The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising ]]>
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                                                                        <pubDate>Fri, 22 Jul 2022 17:09:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VqzmQQRivsuJQZ7wdMfCzB-1280-80.jpg">
                                                            <media:credit><![CDATA[Xumo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xumo]]></media:description>                                                            <media:text><![CDATA[Xumo]]></media:text>
                                <media:title type="plain"><![CDATA[Xumo]]></media:title>
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                                                            <title><![CDATA[ Advertising Optimism for 2022  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/advertising-optimism-for-2022</link>
                                                                            <description>
                            <![CDATA[ The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022 ]]>
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                                                                        <pubDate>Tue, 08 Mar 2022 16:46:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Will Offeman ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ WideOrbit, Comscore Expand Efforts to Automate Linear TV Buying and Selling ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wideorbit-comscore-expand-efforts-to-automate-linear-tv-buying-and-selling</link>
                                                                            <description>
                            <![CDATA[ WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting ]]>
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                                                                        <pubDate>Tue, 08 Mar 2022 12:03:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
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                                                            <title><![CDATA[ ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/thinkanalytics-enhances-thinkadvertising-features-for-tv-hyper-targeting</link>
                                                                            <description>
                            <![CDATA[ New features are designed to boost revenue and bring digital-style ad targeting to the TV sector ]]>
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                                                                        <pubDate>Thu, 30 Sep 2021 18:42:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ AdAmp Kicks Off as TV Advertising Portal for Small Businesses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/adamp-kicks-off-as-tv-advertising-portal-for-small-businesses</link>
                                                                            <description>
                            <![CDATA[ Assists with video buying on cable and streaming networks ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 21:28:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iHr85xWnwwbFZEZjnjNz7C-1280-80.jpg">
                                                            <media:credit><![CDATA[AdAmp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AdAmp]]></media:description>                                                            <media:text><![CDATA[AdAmp]]></media:text>
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                                                            <title><![CDATA[ SMI Sees Growth in U.S. Ad Spend After 2020 Declines ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smi-sees-growth-in-us-ad-spend-after-2020-declines</link>
                                                                            <description>
                            <![CDATA[ Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets ]]>
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                                                                        <pubDate>Tue, 02 Feb 2021 19:31:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/moffettnathanson-tv-advertising-makes-surprising-comeback-in-q3</link>
                                                                            <description>
                            <![CDATA[ After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black ]]>
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                                                                        <pubDate>Tue, 24 Nov 2020 18:33:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Hws2SU93bDyydz9pk9czBn-1280-80.png">
                                                            <media:credit><![CDATA[Mike Ehrmann/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lebron James]]></media:description>                                                            <media:text><![CDATA[Lebron James]]></media:text>
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                                                            <title><![CDATA[ TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-advertising-stems-losses-in-q3-with-return-of-sports-smi-reports</link>
                                                                            <description>
                            <![CDATA[ NBA and NHL playoffs helped drive resurgence in ads ]]>
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                                                                        <pubDate>Fri, 23 Oct 2020 14:27:55 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 17:05:05 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U7tdRQBMmPBXFSseMPMtXM-1280-80.jpg">
                                                            <media:credit><![CDATA[THE CANADIAN PRESS/Jason Franson]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The NHL Playoffs returned in late July, helping to bring a surge to the TV advertising market.]]></media:description>                                                            <media:text><![CDATA[NHL Bubble]]></media:text>
                                <media:title type="plain"><![CDATA[NHL Bubble]]></media:title>
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                                                            <title><![CDATA[ TV Ads Strengthen Digital Ads, Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-ads-strengthen-digital-ads-study-finds</link>
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                            <![CDATA[ A 15% lift in purchase intent occurs when ads air on TV and digital ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 18:20:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ CBS TV Stations Tap Alphonso for Local TV Attribution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-tv-stations-tap-alphonso-for-local-tv-attribution</link>
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                            <![CDATA[ Will cover all 17 of its owned stations across the U.S. ]]>
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                                                                        <pubDate>Mon, 20 Jul 2020 13:50:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tWeufUU2GdQt65B8Ru4LwL-1280-80.jpg">
                                                            <media:credit><![CDATA[Alphonso]]></media:credit>
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                                                            <title><![CDATA[ TV Advertising Shows Signs of Rebound, Finds SMI ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-advertising-shows-signs-of-rebound-finds-smi</link>
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                            <![CDATA[ While still down year-over-year, there was growth from the numbers in April ]]>
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                                                                        <pubDate>Tue, 07 Jul 2020 18:02:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Brexit Taking Its Toll on U.K. TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/brexit-taking-its-toll-on-u-k-tv-advertising</link>
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                            <![CDATA[ Enders Analysis predicts 5% drop Y-on-Y in TV advertising. ]]>
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                                                                        <pubDate>Thu, 22 Aug 2019 14:51:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5NTEuBtvEgF8fy7f98RdjP-1280-80.jpg">
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                                                            <title><![CDATA[ More TV Advertisers Adopting Data-Driven Ad Buys ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/more-tv-advertisers-adopting-data-driven-ad-buys</link>
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                            <![CDATA[ Forty percent will use data to improve planning, target and analyze advertisingeffectiveness by 2020, according to Blockgraph. ]]>
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                                                                        <pubDate>Fri, 31 May 2019 12:50:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2MuUVvbG6fsamuZBtS4UCU-1280-80.jpg">
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                                                            <title><![CDATA[ MediaRadar: TV Ads Getting Shorter, But Impact Remains ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-tv-ads-getting-shorter-but-impact-remains</link>
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                            <![CDATA[ Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform. ]]>
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                                                                        <pubDate>Thu, 23 May 2019 15:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ DOJ Hosting Workshop on TV, Digital Advertising Competition ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/doj-hosting-workshop-on-tv-digital-advertising-competition</link>
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                            <![CDATA[ Free workshop takes place May 2 and 3 in Washington, D.C. ]]>
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                                                                        <pubDate>Wed, 01 May 2019 20:21:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Report: TV to represent 80 per cent of global video ad spend by 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-tv-to-represent-80-per-cent-of-global-video-ad-spend-by-2023</link>
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                            <![CDATA[ Strategy Analytics report estimates global TV ad spend to be more than $210B in five years. ]]>
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                                                                        <pubDate>Tue, 30 Oct 2018 12:43:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Bqt7ZBXjTThrEQc8hJYGUX-1280-80.jpg">
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                                                            <title><![CDATA[ Extreme Reach Monitors Audio Loudness With Minnetonka ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/extreme-reach-monitors-audio-loudness-with-minnetonka</link>
                                                                            <description>
                            <![CDATA[ The company is an advertising distribution and delivery company, offering a start-to-finish workflow for TV and video ads along with talent and rights management. ]]>
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                                                                        <pubDate>Tue, 04 Sep 2018 17:40:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Unsworth ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BhUeecdCLndF6vY35EfNPE-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[David Unsworth]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ IAB Seeks Public Comment on OTT Ad Guidelines ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-seeks-public-comment-on-ott-ad-guidelines</link>
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                            <![CDATA[ The IAB Tech Lab, a non-profit consortium of advertisers, content creators and consumer electronics manufacturer, has released a set of guidelines designed to improve consumers’ video ad experiences across smart TVs, connected devices and other OTT systems. ]]>
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                                                                        <pubDate>Thu, 05 Apr 2018 12:21:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i92vhT3N8S3caPQYkkwGdP-1280-80.jpg">
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                                                            <title><![CDATA[ CES 2018: As World Turns Digital, TV Ads Remain Powerful ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/ces-2018-as-world-turns-digital-tv-ads-remain-powerful</link>
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                            <![CDATA[ At a CES panel on Tuesday, panelists discussed that even though the media landscape is continuing to evolve, TV remains a major factor, particularly when it comes to advertising. ]]>
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                                                                        <pubDate>Wed, 10 Jan 2018 09:31:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Broadcasting &amp; Cable ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbwcGq2L23EtDmTWsxRyJg-1280-80.jpg">
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