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                            <title><![CDATA[ Latest from Tv Technology in Tv-ads ]]></title>
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        <description><![CDATA[ All the latest tv-ads content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Hub: Younger Viewers More Receptive to Ads on Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/hub-younger-viewers-more-receptive-to-ads-on-streaming-services</link>
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                            <![CDATA[ Reasons cited include tighter budgets, shorter and less frequent ad breaks ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 15:35:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
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                                                    <category><![CDATA[Streaming]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbWNQoZr9BEkSGfZLLWQoN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Young adults watching TV]]></media:description>                                                            <media:text><![CDATA[Young adults watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Young adults watching TV]]></media:title>
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                                                            <title><![CDATA[ Report: Ads on Spanish-Language Networks Outperform English-Language TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-ads-on-spanish-language-networks-outperform-english-language-tv</link>
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                            <![CDATA[ Ads on the Spanish-language networks were 31% more effective in the past year according to  EDO ]]>
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                                                                        <pubDate>Wed, 09 Oct 2024 19:17:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Spanish-language networks are a powerful vehicle for connecting with Hispanic audiences, according to a new report from EDO. ]]></media:description>                                                            <media:text><![CDATA[Latinx/Hispanic family]]></media:text>
                                <media:title type="plain"><![CDATA[Latinx/Hispanic family]]></media:title>
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                                                            <title><![CDATA[ TV Ads Produced Biggest Bang for the Buck in Battleground States ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-ads-produced-biggest-bang-for-the-buck-in-battleground-states</link>
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                            <![CDATA[ The ads also helped boost voter turnout and TV local news was cited as the most trusted news source ]]>
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                                                                        <pubDate>Mon, 19 Dec 2022 18:37:57 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Dec 2022 00:19:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ Comcast Spotlight Introduces Instant IMPACT for Local TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comcast-spotlight-introduces-instant-impact-for-local-tv-ads</link>
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                            <![CDATA[ Measures performance of ad campaigns and provides insight. ]]>
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                                                                        <pubDate>Fri, 09 Aug 2019 17:44:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2U85zTUdZB7eN89coFxWnH-1280-80.jpg">
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