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                    <title><![CDATA[ Latest from Tv Technology in Traditional-tv ]]></title>
                <link>https://www.tvtechnology.com/tag/traditional-tv</link>
        <description><![CDATA[ All the latest traditional-tv content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 12 Jan 2021 14:00:05 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Report: Quarter of U.S. Households Intend to Cut Cable in 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-quarter-of-us-households-intend-to-cut-cable-in-2021</link>
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                            <![CDATA[ Nearly double the amount of people who cut the cord in 2020 ]]>
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                                                                        <pubDate>Tue, 12 Jan 2021 14:00:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kb7UV4662UsK6XvsNvAYWk-1280-80.jpg">
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                                                            <title><![CDATA[ Online Video as Popular as Traditional TV for Young Consumers, Hub Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/online-video-as-popular-as-traditional-tv-for-young-consumers-hub-reports</link>
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                            <![CDATA[ Popularity of non-TV online video has only increased during the pandemic ]]>
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                                                                        <pubDate>Fri, 08 Jan 2021 18:37:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TJgyFdHCXHEUrmZsi8qUxa-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen: Sports Viewers Still Lead the Way in TV Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-sports-viewers-still-lead-the-way-in-tv-viewership</link>
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                            <![CDATA[ Sports fans are substituting live sports for new TV content ]]>
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                                                                        <pubDate>Thu, 16 Apr 2020 18:03:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WR7PGdnXrkfVTZv8hTcDri-1280-80.jpg">
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                                                            <title><![CDATA[ Hub: Viewers More Likely to Discover New Shows Online ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hub-viewers-more-likely-to-discover-new-shows-online</link>
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                            <![CDATA[ Netflix continues to build its lead as the top choice for new show discovery. ]]>
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                                                                        <pubDate>Thu, 07 Nov 2019 13:59:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2uzWQk6E5L88y4RoPqMjTX-1280-80.jpg">
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                                                            <title><![CDATA[ Study: Half of Viewers Will Wait for TV Shows to Land on Streamers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-half-of-viewers-will-wait-for-tv-shows-to-land-on-streamers</link>
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                            <![CDATA[ Viewers who started watching on TV switch to streaming platforms about 40% of the time. ]]>
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                                                                        <pubDate>Thu, 17 Oct 2019 14:58:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/52ZpEj63j7HbzJ5jSVCfLN-1280-80.jpg">
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                                                            <title><![CDATA[ Roku: Streamers Could Surpass Traditional TV Viewers by 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-streamers-could-surpass-traditional-tv-viewers-by-2024</link>
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                            <![CDATA[ Data indicates that two million Americans have cut the cord in 2019. ]]>
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                                                                        <pubDate>Wed, 18 Sep 2019 15:48:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QqKFUxUhZ3dh9W3zvPR3zk-1280-80.jpg">
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                                                            <title><![CDATA[ TV Viewers Face ‘Platform Saturation’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-viewers-face-platform-saturation</link>
                                                                            <description>
                            <![CDATA[ Percentage of viewers choosing OTT as their “default” now matches traditional linear TV. ]]>
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                                                                        <pubDate>Fri, 30 Aug 2019 18:20:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/87S3CcqEwwZLGdSUQzCbvk-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Cord Cutting Rate to Hit High of 5.5% in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-cord-cutting-rate-to-hit-high-of-5-5-in-q2</link>
                                                                            <description>
                            <![CDATA[ Customers projected to leave traditional providers at an all-time high rate. ]]>
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                                                                        <pubDate>Wed, 31 Jul 2019 15:06:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ds8pyGhguLF5qUkxFyt8e4-1280-80.jpg">
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                                                            <title><![CDATA[ PwC: Traditional TV to See Negative Growth in Coming Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/pwc-traditional-tv-to-see-negative-growth-in-coming-years</link>
                                                                            <description>
                            <![CDATA[ Cord-cutting, OTT advances contributing to traditional TV’s first projected decline. ]]>
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                                                                        <pubDate>Wed, 05 Jun 2019 14:25:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ntvuU8QZ8NMF2iXenTJN6M-1280-80.jpg">
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                                                            <title><![CDATA[ Nearly 31 Million Americans Have Never Paid for Traditional TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nearly-31-million-americans-have-never-paid-for-traditional-tv</link>
                                                                            <description>
                            <![CDATA[ These “Cord Nevers” represent about 12% of the adult population. ]]>
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                                                                        <pubDate>Wed, 17 Apr 2019 15:43:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JaLGixgSP9zVETPauKppkj-1280-80.jpg">
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                                                            <title><![CDATA[ Traditional TV Still Sinking in Stream of Digital Video ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/traditional-tv-still-sinking-in-stream-of-digital-video</link>
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                            <![CDATA[ Nielsen Total Audience report shows 68 percent of homes have connected devices. ]]>
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                                                                        <pubDate>Tue, 19 Mar 2019 20:28:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KpmQwrHTdUDPmLppSCyJ9Z-1280-80.jpg">
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