TitanTV, Inc. has announced that Mark Hadley has joined the company as a Technology Specialist.

In his new role, Hadley will support TitanTV’s technology infrastructure and help ensure the company’s systems, tools, and services continue to meet the needs of broadcasters, partners, and customers across the country.

Hadley brings a strong foundation in network and systems administration, server infrastructure, virtualization, technical support, enterprise networking, routing, and security to the new post.

He is an AWS Certified Cloud Practitioner and CompTIA Security+ certified professional. He also completed the full Cisco Networking Academy CCNA coursework, further strengthening his hands-on knowledge of networking and security.

In addition to his technical background, Hadley has served as president of a college Cyber Defense Club and is an Apple Certified Technician. His professional experience in finance adds analytical problem-solving and customer service skills to his technology expertise.

"Mark joined us as a promising new graduate and has already become an integral member of the TitanTV team,” said Michael Brown, IT director at TitanTV. "His enthusiasm for effective cybersecurity practices will help strengthen our ongoing commitment to providing safe and secure services for all of our clients."

TitanTV, Inc. has announced that Heidi Steffen will become president, effective May 11, 2026, as part of a planned leadership transition.

The news follows TitanTV’s recent announcement of president Mick Rinehart’s planned retirement.

Steffen currently serves as TitanTV’s chief revenue officer and has played a key role in the company’s growth, customer relationships, and strategic direction. She is also recognized across the industry for her thought leadership in broadcast metadata quality, consistency, and discoverability, including a recent white paper she authored. In her new role, she will lead TitanTV as the company continues to build on its strong foundation in linear scheduling, signal prediction, and related technology solutions.

”Heidi has been an important leader at TitanTV and a trusted partner to me, our team, and our customers,” said Chris Kelly, CEO of TitanTV. “She brings deep industry knowledge, strong relationships, and broad respect across the broadcast community. She understands both our business and our customers exceptionally well, and I’m confident she is the right person to lead TitanTV as President.”

“I’m excited to step into the role of president at TitanTV at such an important time for our industry.” said Heidi Steffen. “Mick has built a strong and enduring foundation, and while I recognize that I have big shoes to fill, his mentorship has prepared me to lead with confidence. I’m energized by the opportunity to work alongside our talented team as we continue to innovate, strengthen our partnerships, and shape the future of program data and the viewer experience.”

As part of this transition, TitanTV also announced several internal promotions that reflect the depth and strength of its team. Karol Shepherd has been promoted from Account Manager to Sales & Marketing Manager; Morgan Berns from Technical Support Analyst to Technical Support Manager; Duane Larson from Customer Care Manager to Sales Support Manager; Jenniffer Whitlock from Customer Support Specialist to Customer Support Manager; and Lori Williams from Operations Support to Customer Support Specialist.

Red Bee Media, in conjunction with TitanTV, Inc., has signed a multiyear agreement with BitRouter, a leading provider of software for NextGen TV/ATSC 3.0 receivers. TitanTV will provide Red Bee’s data to BitRouter for integration into its ZapperBox products  and services to end users, including BitRouter’s provision of DVR listings information derived program schedules while streamlining their content discovery process. 

"We are excited to embark on this transformative journey with BitRouter and TitanTV," said  Jason Marchese, Head of Sales, Market Area Americas, at Red Bee Media. "Our dedication to  delivering top-tier data solutions aligns perfectly with the goals of this agreement as we will  offer viewers an enriched and seamless experience." 

TitanTV's listings service will span all 210 DMAs, providing program listings metadata for over the-air channel lineups. These lineups will encompass TitanTV’s Signal Prediction  Services with predicted channels to be received within a specific DMA, ensuring  comprehensive coverage for nationwide viewers. Furthermore, 14 days of scheduled  program data will be made available for the OTA lineups, enhancing the viewing experience  for users. 

“This collaboration marks a pivotal moment in our commitment to enhancing the television  experience,” said Gopal Miglani, President of BitRouter. “By integrating Red Bee's data and  TitanTV's comprehensive listings service into our ZapperBox products, we enable viewers to  access daily schedules while ensuring a smoother content discovery experience for audiences  across the nation.” 

TitanTV, a valued partner of Red Bee since 2002, provides online  software and information broadcasters including  real-time tools for signal prediction,  MediaStar Scheduler, PSIP Data Services, ATSC 3.0/NEXTGEN TV ESG Data and rich media  services, online guides and more. 

BETHESDA, MD.—About 8.1 million Americans will buy TV antennas this year, according to a mid-year analysis by the Consumer Technology Association, reflecting the growing audience for over-the-air broadcast signals as more homes cut—or at least trim back—their cable subscriptions. This year’s estimates will mark a peak in antenna sales, which have been hovering just under the 8 million level for several years and which are expected to decline only slightly in the near future, according to CTA’s latest analysis.

One wild card in future antenna sales is the impact of the new ATSC 3.0 standard, which will debut over the next several years.

“When 3.0 rolls out, consumers will become aware of additional services, and that will give a boost to antenna sales,” said Brian Markwalter, senior vice president, research and standards for CTA. “Viewers won’t need any special antennas to receive 3.0, but reception may be affected by the repack” of channels.

SUPPLEMENTING PROGRAM CHOICES

Markwalter, as do others who follow the antenna business, contends that the steady sales of home antennas reflects the increased rate of cord cutting by cable subscribers.

CTA’s research shows “one in five consumers say they watch OTA through an antenna,” said Ben Arnold, senior director of innovation and trends at CTA. “The reasons all revolve around supplementing their programming.” Cord-cutters or trimmers “want live TV plus OTT,” Arnold adds.

That combination of OTA and OTT is reflected by some of the new antenna kits that combine access to OTA and broadband. Likewise, viewers who toggle between live broadcasts and on-demand streams keep their antennas inside. Stephen Baker, vice president of industry analysis at research firm NPD Group, Inc., says that the bundled products “solve some of the customer satisfaction issue.”

“People aren’t necessarily buying [antennas] on their own when they cut the cord, but are getting them through their subscriptions or their devices that are enabling them to make the cut,” he said.

Although most antennas sell for about $30–$80, versions for multidirectional (180-degree range) and long-range directional (up to 100 miles) reception cost up to $160. NPD, which estimates about 34 million antennas have been sold since 2014, has found that the average retail price of about $26 “has been very stable over that time,” Baker said. He doesn’t expect many repeat or add-on sales since antennas are “not a product that gets a lot of upgrade or replacement purchases [unless something happens to the old one] due to a change in technology.”

“About 90 percent of the antennas are classified as indoor,” said Baker, whose firm also tracks hardware sales and usage. “Obviously most antennas today are pretty small and digital. They are not like those rooftop things from the ’60s but are more like ‘modern rabbit ears.” He also points out that cord-cutters who discover antennas may have to be trained about how to use them, especially since many customers have little understanding of OTA broadcasts.

“They need some help in being reminded what an antenna is for,” Baker said.

AVAILABLE OPTIONS

Joe Bingochea, president of Channel Master, one of the largest U.S. antenna makers, agrees that while not all cord-cutters will use OTA, “our experience shows that a percentage of them will use OTA to supplement whatever streaming services they choose.”

Bingochea adds that antenna reception can be tricky. “When the consumer cuts the cord, who do they look to when there is a problem?” he asks rhetorically, explaining that his company’s components, including cables and connectors, enable users to put together entire systems. Channel Master’s product line includes the “Stream+” (for OTA and DVR) and the “Smartenna+,” a smart indoor antenna with active steering technology.

Bingochea says that Channel Master sales are diversified among a variety of retail, installer and online avenues. Antennas are sold at Best Buy, Home Depot, Fry’s Electronics as well as small dealers and etailers including Amazon and the company’s own website.

Richard Schneider, president of Antennas Direct, expects the market for antennas “will accelerate as cord-cutting becomes more mainstream.” The company’s new ClearStream antennas relay signals over a home’s Wi-Fi network, allowing customers to place the antenna in a convenient location then send signals to TV sets around the home.

The company started as an e-commerce venture from suburban St. Louis, but has migrated to other sales outlets and now only about 10 percent of its sales come from the Web, Schneider said. Its products are available in 8,000 stores, include Walmart, Best Buy, Lowes, Fry’s and regional chains plus Amazon.

Schneider’s customer research has found that new customers are “more female and less tech oriented.” Antennas Direct’s early users were people trying to connect a “$50,000 home theater” whereas today’s budget-conscious customers “is usually buying an antenna to complement a Netflix subscription,” Schneider told TV Technology.

FIRST TIMERS

One gauge of consumer interest in antennas is the growing usage of AntennaWeb.org, which lets consumers figure out what kind of antenna they’ll need to pick up local broadcast signals based on their address.

More than 2.6 million users checked into the site during 2017, and at least 85 percent of them were first-time users, according to Mick Rinehart, president of TitanTV Inc., which operates the free online service. AntennaWeb was created by the Consumer Technology Association at the dawn of the digital TV era a decade ago. NAB teamed up with CTA, and both are now co-sponsors for TitanTV’s antenna checking service. Users see a color-coded “selector map” which matches the labels on antennas, indicating the type of device needed for a specific location.

“From the number of new visitors, it is apparent that interest in cord cutting continues to grow,” says Rinehart.

He acknowledges that AntennaWeb originally focused on signal strength calculations and antenna recommendations for outdoor reception; but now there is high interest in indoor antennas. The reception information, based on signal data from CTA and other sources, incorporates topographic and environmental factors that can affect television reception at a viewer’s location.

“There are many variables within their home that will also impact reception via an indoor antenna,” Rinehart adds, pointing to a resources section of the site that offers advice on how to choose, connect and place an indoor antenna for optimum reception.

BROADCAST PARTNERSHIPS

Antennas Direct saw the increased demand for over-the-air antennas even before the current cord-cutting trend began to take hold.

Phones at the company’s St. Louis headquarters “started ringing off the hook” a few years ago, with all the calls coming from Sacramento, Calif., recalled company President Richard Schneider.

“Unbeknownst to us, the Gannett station [now Tegna Media’s KXTV-10] was endorsing one of our models on a live newscast,” he said. “Then the following week, WLUK in Green Bay [Sinclair Broadcasting] asked if we could come up in 48 hours to hand out antennas and appear on the news during a retransmission dispute,” Schneider continues.

“And I thought, ‘hey’—there are 1,800 full-power broadcasters, so we should do this 1,798 more times.”

As a result, the company set up a “Broadcaster Partners Program,” which involves antenna giveaways in exchange for on-air time in which Antennas Direct “extols the virtues of free over-the-air TV,” Schneider said.

“So far we have given away more than 14,000 antennas in 52 markets.”

Schneider said he wants to “partner with more broadcasters to get the news out about how... using an antenna with a streaming service can save the average household about $1,800 per year.”

Other antenna marketers have collaborated with TV broadcasters as well. Channel Master has “several relationships” and has launched joint promotions with stations “to promote OTA awareness,” according to Bingochea.

IMPACT OF REPACK, NEXT GEN TV

CTA’s Arnold expects antenna prices may go up slightly because 3.0 will deliver new features that may require better antennas, but any increases may be offset by volume deals as more customers buy antennas.

Bingochea of Channel Master contends that the 3.0 business model “is not far enough along to gauge the potential impact” although he believes that the addition of 4K and HDR will attract new consumers.

AntennaWeb’s Rinehart expects the upcoming channel repack program, which affects broadcasters and their channel assignments, will give new impetus to the antenna selection process. But he acknowledges that some customers may be surprised by what they find.

“If a local station that you would expect to see is not listed in AntennaWeb, its predicted signal strength may be calculated to be just a fraction of a dBu below the threshold for that channel,” he explains. “Nevertheless, because it is below the minimum dBμ cutoff value, it is not displayed.”

Rinehart also pointed to a growing consumer complaint about finding shows—especially in a milieu of blended OTA and OTT content.

“The emergence of Diginets [DTV auxiliary channels] has expanded the genre and variety of content free for viewing,” he said, but cited the challenge for consumers who want an electronic program guide when moving between paid and free video. His company’s free consumer TV Listings site includes channel lineups for all platforms (OTA, OTT, cable, satellite) and can be blended into a single custom guide from disparate sources.

NAB agrees that antennas are a permanent part of the expanding media landscape.

“More than 72 million Americans rely on over-the-air television received through an antenna,” said Dennis Wharton, executive vice president of communications for the association. “Traditional OTA viewers as well as cord-cutters and cord-nevers are discovering an abundance of today’s most popular HD broadcast programming available for free using an antenna, which now come in sleek easy-to-install designs.”

Nielsen’s first quarter 2018 Total Audience Report noted that “broadcast-only” homes were up by 6 percent (to 16.53 million households) compared to previous quarter. During the past year, the share of homes getting OTT and other subscription video-on-demand services also climbed and now reaches 64 percent of U.S. homes.

Bingochea of Channel Master sees the current OTA/OTT era as the continuation of the evolving video delivery industry. He says that he has “experienced the changes in the antenna business over the years when things like cable, C-band satellite and Direct Broadcasting Satellites were introduced.”

“Now we are just in a new phase.”