DENVER, Colo.—As certain stations across the country continue to experiment with the ATSC 3.0 standard, Pearl TV and the Phoenix Model Market is now utilizing the ATEME Titan software system in its testing of the next gen standard, per a press release from ATEME.

With the Titan software, Pearl TV is testing multi-channel HEVC encoding for ATSC 3.0, including for features like UHD, HDR video, immersive audio, digital rights management, emergency alerting, Scalable High Efficiency Video Coding and digital ad insertion.

ATEME software is server agnostic and can run on private/public and on/off-premises cloud infrastructure with the same benefits and value proposition.

Walid El Hamri, vice president of solutions and business development for ATEME, says that the company is supporting several ATSC 3.0 field trials.

For a comprehensive source of TV Technology’s ATSC 3.0 coverage, see ourATSC3 silo.

CLEVELAND—Video encoder developer ATEME today announced it is providing the HEVC encoder for the ATSC 3.0 test station being run by NAB and the Consumer Technology Association (CTA) in Cleveland.

The encoder, the software-based Titan solution, is enabling NAB and CTA to conduct tests of multi-channel HEVC encoding as well as advanced 3.0 features, such as UHD, high dynamic range (HDR), digital rights management (DRM), next-gen emergency warning, Scalable HEVC (SHVC) and digital ad insertion.

“ATEME is very committed to the ATSC broadcast industry, and we support several ATSC 3.0 field trials,” said Chad Hassler, VP North America for ATEME.

[Read: NAB-CTA Team On ATSC 3.0 Test Lab]

For broadcasters considering their transition path from today’s ATSC 1.0 service to 3.0, the Titan encoder offers a “blink-of-an-eye” migration path to both Next-Gen TV using HEVC or SHVC encoding, the company sad.

The encoder supports the entire ATASC 3.0 ecosystem and is server-agnostic, capable of running on any private or public cloud whether on premise or off.

“We collaborated to implement our advanced technology in the Next-Gen TV test station and to seamlessly demonstrate the delivery of new broadcast services and the real-world capabilities of the new ATSC 3.0 standard,” said Dr. Mickael Raulet, director of research and innovations.

For comprehensive coverage on ATSC 3.0, visit TV Technology's ATSC3 silo.

SOUTHWICK, MASS.—Hitachi Kokusai Electric Comark today announced a partnership with ATEME Corp. to become an authorized reseller and service provider of Ateme ATSC 1.0 and 3.0 hardware and software encoding solutions.

“After careful evaluation of the encoding market and extensive product testing in our encoding systems lab at the Southwick, Mass., facility, we decided to work with Ateme.” said Dick Fiore, Comark president and CEO. “The Ateme Titan encoding solution offers best-of-breed encoding, flexibility of implementation and a future-proof upgrade path for next-gen broadcast television deployments.”

Under the agreement, Comark will focus on the North American broadcast DTV market. The company will also offer integration and system design services for stations.

[Putting Next Gen TV to the [Full] Test]

Comark has an extensive history in DTV encoding dating back to the formation of Comark Digital Services to offer MPEG-2 solutions to broadcasters during the early days of the analog-to-digital transition.

“We’re thrilled to extend our partnership with Comark to our Titan software encoding,” said Walid Hamri, Ateme vice president of business development. “It’s enabling Comark to provide an end-to-end, flexible solution for the DTV market, ready for next-gen TV broadcast.”

For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.