As the world’s largest gathering of consumer electronics technology, the annual Consumer Electronics Show has greatly expanded its focus over the years as more household products become digitized and then connected. The days where TV sets were once the biggest stars are long gone but even today, some of the new entrants at the 2020 show prompted some head scratching.

For example, why would Impossible Foods, one of the world’s largest developers of meat-alternatives be showing at an electronics show? The company used the gala event to roll out their latest experiment in ultra-processed food: fake bacon; nevertheless the connection between their newest concoction and electronics is tangential at best.

Although one could certainly draw a straight line between TV watching and food, the main themes at this year’s show were traditionally consistent with the trends in recent years, namely, 5G, AI, IOT (now referred to as the “intelligence of things”) and for television: 8K.

While sales numbers are still in the single digits for 8K sets worldwide, TV manufacturers were all aboard the high resolution bandwagon at this year’s CES. The fact that there is little to no 8K content available has not deterred manufacturers who claim that their upscaling and display technologies will satisfy consumers’ thirst for the best pictures available.

Concerns over how the variety of televised programming is displayed on their new UHD sets was a priority for the UHD Association, a consortium of studios and set manufacturers promoting high resolution television. Specifically, the association used CES 2020 to formally roll out “Filmmaker Mode,” a setting that will be adopted by most major TV manufacturers to ensure that the correct viewing mode is being used.

As it currently stands, many 4K and 8K sets come out of the box with default modes that don’t necessarily represent how content is to be viewed. Viewers have complained about movies shot in 24 fps being displayed in video mode (aka what has been referred to as “the “soap opera effect”). Needless to say, Hollywood has not been pleased.

“Most people today are watching classic films at home, where existing technology presents all media in exactly the same way, whether it’s a football game or ‘Lawrence of Arabia,’” said director Martin Scorsese. “With Filmmaker Mode, different works will be presented accurately, as they were created and designed by the filmmaker. Filmmaker Mode is a long overdue and welcome innovation.”

Some sets currently on the market offer viewers the ability to activate a “cinema mode” in the TV’s settings, however, Filmmaker Mode will be activated automatically, through metadata embedded in the content. LG, Panasonic and Vizio were among the first set makers to commit to offering it in their 2020 television products; Samsung, Philips/TP Vision, and Kaleidescape will also offer Filmmaker Mode in its TV products this year as well.

Samsung dazzled attendees with its modular “The Wall,” returning to CES this year, offering four new sizes in addition to its largest option—a whopping 292 inches. The Wall includes Samsung’s “MicroLED” screen technology that allows consumers to customize the size of their screens.

Samsung has also upgraded its AI Quantum Processor for its QLED 8K TVs and redesigned the sets in an “ultra-thin” form factor as well introducing its concept of the “Infinity Screen,” which produces a screen-to-body ratio of 99%. LG, as well introduced displays with a 3.5 mm ultra low narrow bezel and providing a wider viewing angle.

But perhaps the TV product that garnered the most buzz was “Sero,” which, with the simple press of a button, rotates to vertical mode to view content created from smartphones. Gone are the vertical bars that characterize the display of vertical videos on horizontal sets.

Our sister brand TechRadar summed up its review of the Sero thusly:

“As a conceptual and cultural piece, the Samsung Sero TV is incredibly interesting. It’s a relic of the internet era, and one that will have a certain appeal to anyone who uses their phone more than their TV. To that end, optimists might say that the Sero could be the bridge that gaps the divide for a younger generation that watches less and less traditional TV while pessimists, very rightly, might just call it a passing fad.”

Once again, CES proves that when it comes to television, there are still no new ideas (or fads) too outlandish to try.

LAS VEGAS—CES 2020 officially kicks off on Jan. 7, but Samsung offered a peek of what attendees will see on the show floor in terms of their new TV offerings. The lineup includes new models featuring MicroLED and QLED technology, as well as Samsung’s Lifestyle TV, the Sero.

Saying that it is home-ready, Samsung’s new TV model with MicroLED technology comes in 75-, 88-, 93-, 110- and 150-inch displays and feature next-generation screen technology with customization capabilities, the company says. With the 88- and 150-inch models, Samsung used a ultra-slim infinity design that virtually removes all four sides of the bezel so it looks like it blends into the wall. Customers can also connect multiple MicroLED panels together to create new combinations and adapt the TV to a specific space. Samsung also touts the models’ high resolution and peak brightness of 5,000 nits.

The company’s QLED offering will come in the form of the Q950TS QLED 8K TV. One of the new features with the Q950 model is the “infinity screen,” which produces a screen-to-body ratio of 99%. The TV is also equipped with the AI Quantum Processor 8K for 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to 8K. The AI Quantum Processor also powers Samsung’s open smart home platform, Tizen.

Additional image features for the Q950TS include Adaptive Picture to optimize the screen for both ambient conditions and individual images, and the adoption of AV1 codec to enable better compression rates and support HDR10+ technology, image dimensionality, brightness optimization and contrast ratio. The model also has new sound features like the Q-Symphony, Object Tracking Sound and Active Voice Amplifier for a more immersive and dynamic sound experience, per Samsung.

It was also announced that Samsung's 2020 QLED 8K TV lineup will offer ATSC 3.0 tuners.

Samsung also has its Lifestyle TV line, which at CES will be headlined by the Sero. Sero means “vertical” in Korean, and this model lives up to its name by having the ability to pivot between horizontal and vertical orientations. The model’s display orientation connects with users’ mobile devices to display content in the appropriate way. Having launched in South Korea in 2019, Samsung will roll out the Sero to global markets in 2020.

“As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,” said Jong-hee Han, president of Visual Displays at Samsung Electronics. “As part of our vision of ‘Screens Everywhere,’ we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

Samsung Electronics will showcase all of these TVs at their booth, GL-14.