PALO ALTO, Calif.—Tesla cars may soon be their very own entertainment systems, according to a recent tweet from CEO Elon Musk.

“Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!” Musk tweeted on Saturday, July 27. “Has an amazingly immersive, cinematic feel due to the comfy seats & surround sound audio.”

While no specific date was announced, Musk elaborated that the new feature would be part of the v10 update for the car. While the streaming services would at first only work when the car is stopped, Musk said that once self-driving mode is approved videos could be played while the car is in motion.

MONTREAL—Grass Valley this week announced an R&D initiative aimed at leveraging its research and development resources with what the company describes as a more agile, collective approach to enhance quality and capability across its entire product portfolio.

The initiative, called "Core Technology," began conceptually inside Grass Valley in 2016. It is based upon the lean engineering philosophy employed at companies like Amazon, Google, Netflix and Tesla, the company said.

Core Technology will allow Grass Valley to innovate faster and at scale by building once and integrating to many in areas such as video processing, IP connectivity, cloud technologies and software-defined solutions. The initiative will deliver the common cores, platforms, engines and interfaces that add value across Grass Valley’s entire product lineup, the company said.

Michael Cronk, Grass Valley vice president of Core Technology, is leading the team at the company implementing the initiative. “As an R&D powerhouse in the industry, we are committed to be the partner of choice by staying ahead of the curve and innovating not only the solutions we bring to market, but the way we actually create them,” said Cronk.

Visitors attending IBC2018 in Amsterdam will see the company’s first fruits of the Core Technology initiative in products like iTX, GV Flex and ICE.

See Grass Valley, a Belden Brand, at IBC Stand 7.A01