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                            <title><![CDATA[ Latest from Tv Technology in Svod ]]></title>
                <link>https://www.tvtechnology.com/tag/svod</link>
        <description><![CDATA[ All the latest svod content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 29 Apr 2026 16:14:10 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Study: Roku's Low-Cost, Ad-Free Howdy Streamer Hits 1 Million Subs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-rokus-low-cost-ad-free-howdy-streamer-hits-1-million-subs</link>
                                                                            <description>
                            <![CDATA[ Study: Roku's Low-Cost, Ad-Free Howdy Streamer Hits 1 Million Subs ]]>
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                                                                        <pubDate>Wed, 29 Apr 2026 16:14:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/B8KGjdBxLE8kikhTm8NtUY-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:description>                                                            <media:text><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:text>
                                <media:title type="plain"><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:title>
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                                                            <title><![CDATA[ Study: Sports Programming on Major Streamers Up 52% YoY ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/sports-programming-on-major-streamers-up-52-percent-yoy</link>
                                                                            <description>
                            <![CDATA[ New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 20:14:15 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Feb 2026 20:42:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Pucozs9QCEYu8CQnURAUj4-1280-80.png">
                                                            <media:credit><![CDATA[Paramount]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Following its acquisition of UFC broadcast rights from ESPN, Paramount+ now delivers more than twice the sports content of any SVOD platform, up 219% YoY.]]></media:description>                                                            <media:text><![CDATA[Paramount and UFC logos]]></media:text>
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                                                            <title><![CDATA[ Survey: 75% of Cord-Cutters Ditched a Streaming Subscription in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-75-percent-of-cord-cutters-ditched-a-streaming-subscription-in-2025</link>
                                                                            <description>
                            <![CDATA[ New research from All About Cookies also finds only 5% of respondents regret dropping cable or satellite TV ]]>
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                                                                        <pubDate>Mon, 08 Dec 2025 21:33:25 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vvwNMVBEiseGvA95eKqDsN-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote control streaming services ]]></media:description>                                                            <media:text><![CDATA[remote control streaming services ]]></media:text>
                                <media:title type="plain"><![CDATA[remote control streaming services ]]></media:title>
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                                                            <title><![CDATA[ Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comscore-hours-spent-on-major-ad-supported-streaming-services-spiked-by-43-percent-in-2025</link>
                                                                            <description>
                            <![CDATA[ Total time spent on streaming services was up by a more modest 6% year-over-year ]]>
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                                                                        <pubDate>Wed, 29 Oct 2025 16:43:21 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Oct 2025 16:50:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ TiVo Video Trends Report: Viewers Watching More Local Content  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tivo-video-trends-report-viewers-watching-more-local-content</link>
                                                                            <description>
                            <![CDATA[ Consumer spending on video content grew year-over-year in the second quarter according to report ]]>
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                                                                        <pubDate>Thu, 02 Oct 2025 15:57:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbWNQoZr9BEkSGfZLLWQoN-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young adults watching TV]]></media:description>                                                            <media:text><![CDATA[Young adults watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Young adults watching TV]]></media:title>
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                                                            <title><![CDATA[ Choosing the Right Blend of VOD Business Models ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/choosing-the-right-blend-of-vod-business-models</link>
                                                                            <description>
                            <![CDATA[ The best way of monetizing a consumer base is to create multiple tiers that serve to maximize revenue from different user segments ]]>
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                                                                        <pubDate>Thu, 04 Sep 2025 17:27:50 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Sep 2025 17:28:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mrugesh Desai ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KbKxpkTxGaDTqVRfPBe73H-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TV remote]]></media:description>                                                            <media:text><![CDATA[TV remote]]></media:text>
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                                                            <title><![CDATA[ Roku Launches ‘Howdy’ SVOD Streaming Service  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-launches-svod-howdy-streaming-service</link>
                                                                            <description>
                            <![CDATA[ ‘Priced at less than a cup of coffee,’ founder Anthony Wood says the ad-free service includes content from Lionsgate, Warner Bros. Discovery and FilmRise ]]>
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                                                                        <pubDate>Tue, 05 Aug 2025 18:42:16 +0000</pubDate>                                                                                                                                <updated>Tue, 05 Aug 2025 23:45:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/B8KGjdBxLE8kikhTm8NtUY-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:description>                                                            <media:text><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:text>
                                <media:title type="plain"><![CDATA[Logo for Roku new SVOD service Howdy with red type on a yellow background. ]]></media:title>
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                                                            <title><![CDATA[ Study: 18-to-34-Year-Olds Spend More for Streaming, Churn More Often ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-18-34-year-olds-spend-more-for-streaming-and-churn-more-often</link>
                                                                            <description>
                            <![CDATA[ 36% of demographic at risk of canceling cite cost as a key factor ]]>
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                                                                        <pubDate>Mon, 02 Jun 2025 15:34:02 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Jun 2025 17:26:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CbWNQoZr9BEkSGfZLLWQoN-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young adults watching TV]]></media:description>                                                            <media:text><![CDATA[Young adults watching TV]]></media:text>
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                                                            <title><![CDATA[ Prime Video, Disney+ and Netflix Dominate Sports Programming Globally on Major SVOD Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/prime-video-disney-and-netflix-dominate-sports-programming-on-major-svod-services</link>
                                                                            <description>
                            <![CDATA[ These three services are now home to 92% of sports programming available globally on five top SVOD services, according to Gracenote ]]>
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                                                                        <pubDate>Thu, 29 May 2025 16:48:20 +0000</pubDate>                                                                                                                                <updated>Thu, 29 May 2025 16:53:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4uBQU4zBuA9NNYcTnHJBNV-1280-80.jpg">
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                                                            <title><![CDATA[ Survey: Black Audiences Over-Index in SVOD, FAST and vMVPD Use ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-black-audiences-over-index-in-usage-of-svod-fast-and-vmvpd-services</link>
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                            <![CDATA[ African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research ]]>
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                                                                        <pubDate>Fri, 23 May 2025 17:06:04 +0000</pubDate>                                                                                                                                <updated>Fri, 23 May 2025 17:30:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-u-s-ad-supported-svod-subscriptions-to-top-278m-by-2029</link>
                                                                            <description>
                            <![CDATA[ 82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels. ]]>
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                                                                        <pubDate>Wed, 14 May 2025 15:00:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KbKxpkTxGaDTqVRfPBe73H-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TV remote]]></media:description>                                                            <media:text><![CDATA[TV remote]]></media:text>
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                                                            <title><![CDATA[ Study: Sports Content Significantly Increases on SVOD Services in Q1 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-sports-content-significantly-increases-on-svod-services-in-q1-2025</link>
                                                                            <description>
                            <![CDATA[ More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study ]]>
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                                                                        <pubDate>Wed, 26 Feb 2025 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-nearly-half-of-all-u-s-internet-households-are-now-cord-cutters</link>
                                                                            <description>
                            <![CDATA[ 56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’ ]]>
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                                                                        <pubDate>Tue, 04 Feb 2025 14:06:13 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Feb 2025 15:11:15 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kb7UV4662UsK6XvsNvAYWk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[cord-cutting]]></media:description>                                                            <media:text><![CDATA[cord-cutting]]></media:text>
                                <media:title type="plain"><![CDATA[cord-cutting]]></media:title>
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                                                            <title><![CDATA[ Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-more-than-half-of-netflix-disney-max-subs-dont-see-advertising</link>
                                                                            <description>
                            <![CDATA[ New TVB study highlights the importance of broadcast TV for brands ]]>
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                                                                        <pubDate>Tue, 14 Jan 2025 17:57:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/e2fc8G2nyFw3ryK25sjE8o-1280-80.jpg">
                                                            <media:credit><![CDATA[Jaque Silva/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[streaming services]]></media:description>                                                            <media:text><![CDATA[streaming services]]></media:text>
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                                                            <title><![CDATA[ Streamer Carnegie Hall+ Features Holiday Programming and Music ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streamer-carnegie-hall-features-holiday-programming-and-music</link>
                                                                            <description>
                            <![CDATA[ Holiday fare now available on SVOD service includes ‘Silent Night: A Song for the World,’ ‘The Nutcracker’ and ‘Handel’s Messiah’ ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 23 Dec 2024 21:10:01 +0000</pubDate>                                                                                                                                <updated>Mon, 23 Dec 2024 21:10:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KoeVF52aupYfeuWadwcokP-1280-80.png">
                                                            <media:credit><![CDATA[Carnegie Hall+]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[‘Silent Night’ on Carnegie Hall+]]></media:description>                                                            <media:text><![CDATA[Silent Night on Carnegie Hall+ streaming service]]></media:text>
                                <media:title type="plain"><![CDATA[Silent Night on Carnegie Hall+ streaming service]]></media:title>
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                                                            <title><![CDATA[ Prime Video Remains Top U.S. Streamer for Third Consecutive Year ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/prime-video-remains-top-u-s-streamer-for-third-consecutive-year</link>
                                                                            <description>
                            <![CDATA[ Parks Associates list of Top 10 streamers shows little change from 2023 ]]>
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                                                                        <pubDate>Tue, 12 Nov 2024 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cnSrPUwEPmD5E5su5Vr9sh-1280-80.jpg">
                                                            <media:credit><![CDATA[Chesnot/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Prime Video, Netflix and Disney Plus icons on a phote]]></media:description>                                                            <media:text><![CDATA[Prime Video, Netflix and Disney Plus icons on a phote]]></media:text>
                                <media:title type="plain"><![CDATA[Prime Video, Netflix and Disney Plus icons on a phote]]></media:title>
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                                                            <title><![CDATA[ Parks: Most Consumers Now Opt for Ad-Supported Streaming Tiers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/parks-most-consumers-now-opt-for-ad-supported-streaming-tiers</link>
                                                                            <description>
                            <![CDATA[ Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 22 Oct 2024 17:35:51 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Oct 2024 17:37:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4GWfnGBNQ6WjDW4yMCDasQ-1280-80.jpg">
                                                            <media:credit><![CDATA[StockSnap via Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hand holding streaming remote]]></media:description>                                                            <media:text><![CDATA[Hand holding streaming remote]]></media:text>
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                                                            <title><![CDATA[ Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-in-languageinternational-content-can-attract-asian-american-subs</link>
                                                                            <description>
                            <![CDATA[ More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services ]]>
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                                                                        <pubDate>Wed, 14 Aug 2024 15:39:46 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Aug 2024 15:40:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uJG8dXsavsKvJNxpxqbMEN-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Asian couple watching TV]]></media:description>                                                            <media:text><![CDATA[Asian couple watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Asian couple watching TV]]></media:title>
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                                                            <title><![CDATA[ Report: Older SVOD Subscribers Unfazed by Price Hikes Will Drive Revenue Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-older-svod-subscribers-unfazed-by-price-hikes-will-drive-revenue-growth</link>
                                                                            <description>
                            <![CDATA[ Global SVOD revenues expected to increase nearly $117B by 2031 says MIDiA ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 31 May 2024 14:08:57 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Jun 2024 14:32:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kjogYaWohQsPRiAABjHg2b-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[old]]></media:description>                                                            <media:text><![CDATA[old]]></media:text>
                                <media:title type="plain"><![CDATA[old]]></media:title>
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                                                            <title><![CDATA[ Borrowing Video Streaming Services Remains Popular Among Younger Adults ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/borrowing-video-streaming-services-remains-popular-among-younger-adults</link>
                                                                            <description>
                            <![CDATA[ New research finds 18- to 34-year-olds account for 59% of adult DTC service borrowing ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Mar 2024 16:59:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ Study: SVOD Subscription Growth Halved in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-svod-subscription-growth-halved-in-2023</link>
                                                                            <description>
                            <![CDATA[ Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 29 Feb 2024 20:28:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ Carnegie Hall+ Launches On Prime Video Channels ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/carnegie-hall-launches-on-prime-video-channels</link>
                                                                            <description>
                            <![CDATA[ New deal makes the performing arts streaming service available as an add-on subscription for Amazon Prime members ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 10 Nov 2023 19:10:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9znk6V8qFoqtdVCu84iB6o-1280-80.jpg">
                                                            <media:credit><![CDATA[Carnegie Hall]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Carnegie Hall+]]></media:description>                                                            <media:text><![CDATA[Carnegie Hall+]]></media:text>
                                <media:title type="plain"><![CDATA[Carnegie Hall+]]></media:title>
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                                                            <title><![CDATA[ Gen Z Streamers Most Likely to Cancel Subscription Streaming Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gen-z-streamers-most-likely-to-cancel-subscription-streaming-services</link>
                                                                            <description>
                            <![CDATA[ 60% said they had canceled one or more services in the past six months with price increases being the main reason ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 02 Nov 2023 19:14:25 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Nov 2023 22:16:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[young people]]></media:description>                                                            <media:text><![CDATA[young people]]></media:text>
                                <media:title type="plain"><![CDATA[young people]]></media:title>
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                                                            <title><![CDATA[ Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/three-in-five-consumers-willing-to-watch-ads-to-save-dollar4-to-dollar5-in-sub-costs</link>
                                                                            <description>
                            <![CDATA[ But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 07 Aug 2023 16:55:25 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Aug 2023 16:58:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ The Changing World of Movie Windowing in the US and Europe ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-changing-world-of-movie-windowing-in-the-us-and-europe</link>
                                                                            <description>
                            <![CDATA[ Studios are shifting to a vertically integrated SVOD model ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Jul 2023 18:19:14 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Jul 2023 18:19:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark Moeder ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
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                                                            <title><![CDATA[ Netflix Adds 5.89M Subs in Q2 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-adds-589m-subs-in-q2-2023</link>
                                                                            <description>
                            <![CDATA[ Password crackdown helped Netflix beat Wall Street subscriber expectations with global subs hitting 238.39M as U.S. and Canada grew to 75.57M ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 19 Jul 2023 22:28:15 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Jul 2023 22:53:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hXbxsXqsJGnSjFN6zCAZc7-1280-80.jpeg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Survey: Consumers Are Reaching `Peak TV’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/survey-consumers-are-reaching-peak-tv</link>
                                                                            <description>
                            <![CDATA[ Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 Jul 2023 18:26:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
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                                                            <title><![CDATA[ Utah Jazz to Air Games on Sinclair’s KJZZ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/utah-jazz-to-air-games-on-sinclairs-kjzz</link>
                                                                            <description>
                            <![CDATA[ Team's owner creates SEG Media to produce the games and plans to offer a new SVOD streaming service ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Jun 2023 15:43:19 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Jun 2023 14:06:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/78MKthu79oC2gJdTr2gbgP-1280-80.jpg">
                                                            <media:credit><![CDATA[SEG Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SEG Media]]></media:description>                                                            <media:text><![CDATA[SEG Media]]></media:text>
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                                                            <title><![CDATA[ U.S. SVOD Revenues Expected to Equal Pay-TV Revenues by 2027 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-svod-revenues-expected-to-equal-pay-tv-revenues-by-2027</link>
                                                                            <description>
                            <![CDATA[ GlobalData report predicts pay-TV penetration will decline from just under 50% today to just 33% in the next five years ]]>
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                                                                        <pubDate>Thu, 25 May 2023 13:47:45 +0000</pubDate>                                                                                                                                <updated>Thu, 25 May 2023 20:03:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ Peacock to Offer Its First Exclusive Live Streamed NFL Playoff Game ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/peacock-to-offer-its-first-exclusive-live-streamed-nfl-playoff-game</link>
                                                                            <description>
                            <![CDATA[ Peacock will live stream Saturday Night NFL Wild Card Game on January 13, 2024 ]]>
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                                                                        <pubDate>Tue, 16 May 2023 15:26:49 +0000</pubDate>                                                                                                                                <updated>Tue, 16 May 2023 16:24:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c4e35S37BQLrJdXMmeV9Re-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
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                                                            <title><![CDATA[ Gamers’ Influence on TV Programming Growing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gamers-influence-on-tv-programming-growing</link>
                                                                            <description>
                            <![CDATA[ MIDiA Research cites success of "The Last of Us" ]]>
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                                                                        <pubDate>Fri, 12 May 2023 12:57:26 +0000</pubDate>                                                                                                                                <updated>Fri, 12 May 2023 13:00:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YAgaGdeECcbcDNmJvppp9o-1280-80.png">
                                                            <media:credit><![CDATA[HBO]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO]]></media:description>                                                            <media:text><![CDATA[HBO]]></media:text>
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                                                            <title><![CDATA[ Consumers are Using Fewer  Video Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consumers-report-using-fewer-video-services</link>
                                                                            <description>
                            <![CDATA[ Consumers report fewer paid TV services while emerging free services see little change, according to the HUB ]]>
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                                                                        <pubDate>Thu, 11 May 2023 17:18:44 +0000</pubDate>                                                                                                                                <updated>Fri, 12 May 2023 13:51:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[image of remote and a wall of video]]></media:description>                                                            <media:text><![CDATA[image of remote and a wall of video]]></media:text>
                                <media:title type="plain"><![CDATA[image of remote and a wall of video]]></media:title>
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                                                            <title><![CDATA[ New Content Management Solution from Perifery Accelerates and Elevates Media Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/features/new-content-management-solution-from-perifery-accelerates-and-elevates-media-production</link>
                                                                            <description>
                            <![CDATA[ At NAB 2023 in Las Vegas, Perifery CEO Dave Zabrowski shares the company’s vision and development of a product that will dramatically streamline workflow for video producers. ]]>
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                                                                        <pubDate>Mon, 08 May 2023 20:43:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/DQXrNE7it7Mq4DdvjWHLuK-1280-80.png">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Perifery booth at NAB]]></media:description>                                                            <media:text><![CDATA[Perifery booth at NAB]]></media:text>
                                <media:title type="plain"><![CDATA[Perifery booth at NAB]]></media:title>
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                                                            <title><![CDATA[ Warner Bros. Discovery Streaming Subs Hit 97.6M ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-streaming-subs-hit-976m</link>
                                                                            <description>
                            <![CDATA[ Direct-to-consumer segment showed positive EBITDA of $50M in Q1 a major turnaround from negative $654M EBITDA a year ago ]]>
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                                                                        <pubDate>Fri, 05 May 2023 16:49:43 +0000</pubDate>                                                                                                                                <updated>Fri, 05 May 2023 16:51:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pnMQkw9EQF9J9CvCRsBBCf-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Bros. Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Warner Bros. Discovery]]></media:description>                                                            <media:text><![CDATA[Warner Bros. Discovery]]></media:text>
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                                                            <title><![CDATA[ U.S. SVOD Spending Up 22% YoY in Q1 to $8.7B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-svod-spending-up-22-yoy-in-q1-to-dollar87b</link>
                                                                            <description>
                            <![CDATA[ Total U.S. consumer spending on digital products increased by 17% in Q1, 2023 according to DEG ]]>
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                                                                        <pubDate>Fri, 05 May 2023 15:45:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gWxRZnMu9cFcyemUAfAdzP-1280-80.jpg">
                                                            <media:credit><![CDATA[MIDiA]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MIDiA]]></media:description>                                                            <media:text><![CDATA[MIDiA]]></media:text>
                                <media:title type="plain"><![CDATA[MIDiA]]></media:title>
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                                                            <title><![CDATA[ Streaming Video Platforms: It’s Time for the Death of the Monthly Subscription ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/streaming-video-platforms-its-time-for-the-death-of-the-monthly-subscription</link>
                                                                            <description>
                            <![CDATA[ SVOD services need to balance user experience with revenue amid the churn chaos ]]>
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                                                                        <pubDate>Fri, 24 Mar 2023 15:04:57 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Mar 2023 15:16:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Matthew Starker ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QTHkXDVp9g4NXH9nKrrH4C-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[streaming]]></media:description>                                                            <media:text><![CDATA[streaming]]></media:text>
                                <media:title type="plain"><![CDATA[streaming]]></media:title>
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                                                            <title><![CDATA[ Study: Consumers Pay More Attention to Ads in Paid Subscription Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-consumers-pay-more-attention-to-ads-in-paid-subscription-services</link>
                                                                            <description>
                            <![CDATA[ Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media ]]>
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                                                                        <pubDate>Tue, 21 Mar 2023 19:40:29 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Mar 2023 19:42:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Momentive]]></media:description>                                                            <media:text><![CDATA[Momentive]]></media:text>
                                <media:title type="plain"><![CDATA[Momentive]]></media:title>
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                                                            <title><![CDATA[ SVoD Growth in the U.S. May Have Already Peaked, Ampere Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/svod-growth-in-the-us-may-have-already-peaked-ampere-says</link>
                                                                            <description>
                            <![CDATA[ SVoD market in Europe expected to grow 11% by 2027 ]]>
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                                                                        <pubDate>Tue, 07 Mar 2023 14:15:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[  TiVo: Viewing Time Stagnates But Number of Video Services Used Jumps ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tivo-viewing-time-stagnates-but-number-of-video-services-used-jumps</link>
                                                                            <description>
                            <![CDATA[ The number of video services used hit double-digits for the first time, further fragmenting the streaming landscape as churn increased ]]>
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                                                                        <pubDate>Wed, 01 Mar 2023 14:05:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
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                                                            <title><![CDATA[ DEG: U.S. Consumer Subscription Streaming Spending Topped $30B in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/deg-us-consumer-subscription-streaming-spending-topped-dollar30b-in-2022</link>
                                                                            <description>
                            <![CDATA[ AVOD/FAST channel ad revenue approached $17B ]]>
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                                                                        <pubDate>Wed, 08 Feb 2023 18:37:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
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                                                            <title><![CDATA[ Is AVOD the New SVOD? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/is-avod-the-new-svod</link>
                                                                            <description>
                            <![CDATA[ It looks like hybrid ad-supported/subscription services may well be the most sustainable model for the long term ]]>
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                                                                        <pubDate>Fri, 03 Feb 2023 17:42:29 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Feb 2023 17:42:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mrugesh Desai ]]></dc:creator>                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KCHQHbYwn49De4T9GyGbYD-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
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                                                            <title><![CDATA[ New Report Examines Impact of FAST, AVoD on SVoD Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-report-examines-impact-of-fast-avod-on-svod-market</link>
                                                                            <description>
                            <![CDATA[ Rethink TV thinks Netflix, et al, should launch free ad-supported tiers on which to move password 'freeloaders' ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 30 Jan 2023 15:34:39 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Jan 2023 15:34:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YkDryvrJ8GyjmhcfTCi2EV-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SVOD]]></media:description>                                                            <media:text><![CDATA[SVOD]]></media:text>
                                <media:title type="plain"><![CDATA[SVOD]]></media:title>
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                                                            <title><![CDATA[ Researcher Predicts Mixed Picture for Future Global SVOD Revenue Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/researcher-predicts-mixed-picture-for-future-global-svod-revenue-growth</link>
                                                                            <description>
                            <![CDATA[ Growth peaks from the pandemic-induced lockdowns of the past three years unlikely to return ]]>
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                                                                        <pubDate>Wed, 25 Jan 2023 15:19:02 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Jan 2023 17:56:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ The Secret Sauce for SVoD Success in 2023? Bundling and Discounts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-secret-sauce-for-svod-success-in-2023-bundling-and-discounts</link>
                                                                            <description>
                            <![CDATA[ Ampere report analyzes current state of maturing market ]]>
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                                                                        <pubDate>Wed, 21 Dec 2022 13:54:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QTHkXDVp9g4NXH9nKrrH4C-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[streaming]]></media:description>                                                            <media:text><![CDATA[streaming]]></media:text>
                                <media:title type="plain"><![CDATA[streaming]]></media:title>
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                                                            <title><![CDATA[ Paramount+ Provides 'Best Value in Streaming' in U.S., According to Ampere ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/paramount-provides-best-value-in-streaming-in-us-according-to-ampere</link>
                                                                            <description>
                            <![CDATA[ Disney+ comes in a close second ]]>
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                                                                        <pubDate>Thu, 08 Dec 2022 19:01:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oeqmBXD7WDrw6oMwXGZfrW-1280-80.jpg">
                                                            <media:credit><![CDATA[ViacomCBS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paramount+]]></media:description>                                                            <media:text><![CDATA[Paramount+]]></media:text>
                                <media:title type="plain"><![CDATA[Paramount+]]></media:title>
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                                                            <title><![CDATA[ AVOD-SVOD Hybrids to Drive Streaming Growth Over the Next Five Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avod-svod-hybrids-to-drive-streaming-growth-over-the-next-five-years</link>
                                                                            <description>
                            <![CDATA[ Subscription-based streaming services that supplement with ad-supported versions will dominate the market by 2028 ]]>
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                                                                        <pubDate>Mon, 05 Dec 2022 15:33:03 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 15:33:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ High Churn Rates Hurt SVOD Sub Growth in Q3 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/high-churn-rates-hurt-svod-sub-growth-in-q3-2022</link>
                                                                            <description>
                            <![CDATA[ Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna ]]>
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                                                                        <pubDate>Tue, 29 Nov 2022 20:43:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
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                                                            <title><![CDATA[ In a World of Shrinking Budgets, What’s the Magic Mix of FAST and SVOD? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/in-a-world-of-shrinking-budgets-whats-the-magic-mix-of-fast-and-svod</link>
                                                                            <description>
                            <![CDATA[ Balancing ad and subscriber revenue is becoming increasingly vital as churn rises and content acquisition and creation costs keep booming ]]>
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                                                                        <pubDate>Tue, 22 Nov 2022 13:58:42 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Nov 2022 21:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark Moeder ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDbLuhZeaZDkPar2QayG2Z-1280-80.jpeg">
                                                            <media:credit><![CDATA[Adobe Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FAST]]></media:description>                                                            <media:text><![CDATA[FAST]]></media:text>
                                <media:title type="plain"><![CDATA[FAST]]></media:title>
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                                                            <title><![CDATA[ DEG: Economic Woes Aren’t Slowing Streaming Subscription Spending ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/deg-economic-woes-arent-slowing-streaming-subscription-spending</link>
                                                                            <description>
                            <![CDATA[ SVOD spending was up YoY by 17% in Q3 2022 despite recession worries and inflationary pressures ]]>
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                                                                        <pubDate>Mon, 14 Nov 2022 21:42:11 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Nov 2022 23:14:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV Plus]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV Plus]]></media:title>
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                                                            <title><![CDATA[ Inflation Prompting Canadians to Cancel SVOD Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/inflation-prompting-canadians-to-cancel-svod-services</link>
                                                                            <description>
                            <![CDATA[ At least half of survey respondents attribute cancellations to cost of living ]]>
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                                                                        <pubDate>Fri, 28 Oct 2022 15:55:15 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Oct 2022 15:55:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YkDryvrJ8GyjmhcfTCi2EV-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SVOD]]></media:description>                                                            <media:text><![CDATA[SVOD]]></media:text>
                                <media:title type="plain"><![CDATA[SVOD]]></media:title>
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