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                            <title><![CDATA[ Latest from Tv Technology in Snapchat ]]></title>
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        <description><![CDATA[ All the latest snapchat content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-snapchat-campaigns-provided-84-lift-in-driving-audiences-to-watch-tv-shows-and-movies</link>
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                            <![CDATA[ New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies ]]>
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                                                                        <pubDate>Mon, 01 Jul 2024 16:30:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Zz6kYtTPuEDwfnNXeJQGMk-1280-80.jpg">
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                                                            <title><![CDATA[ Snapchat Launches Snapchat+ Subscription Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/snapchat-launches-snapchat-subscription-service</link>
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                            <![CDATA[ The $3.99 a month service will offer exclusive features to Snapchat+ subs but will include ads ]]>
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                                                                        <pubDate>Wed, 29 Jun 2022 15:40:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KRE9SesE57Zi4qNdv7KbhD-1280-80.png">
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                                                            <title><![CDATA[ Snapchat Adds More Content with Disney, ViacomCBS and NBCU Deals ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/snapchat-adds-more-content-with-disney-viacomcbs-and-nbcu-deals</link>
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                            <![CDATA[ The deals will expand the number of shows on channels offering short-form videos in Snapchat’s Discover area ]]>
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                                                                        <pubDate>Thu, 27 Jan 2022 19:30:35 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jan 2022 21:54:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Zrm9SGuQkbEa9nznjJcLBK-1280-80.png">
                                                            <media:credit><![CDATA[Snapchat]]></media:credit>
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                                                            <title><![CDATA[ Traditional Broadcasters Eye Content on Social Media Platforms, Ampere Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/traditional-broadcasters-eye-content-on-social-media-platforms-ampere-says</link>
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                            <![CDATA[ Broadcast groups are providing funding as a way to access social media’s youth audience. ]]>
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                                                                        <pubDate>Tue, 26 Nov 2019 19:06:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Zz6kYtTPuEDwfnNXeJQGMk-1280-80.jpg">
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                                                            <title><![CDATA[ ‘Alternative Video’ Gaining Ground on Traditional TV Programming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/alternative-video-gaining-ground-on-traditional-tv-programming</link>
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                            <![CDATA[ On the same day that the Emmy Awards announce their nominations for the 2018 season, a new report suggests that an increasing number of viewers are watching “alternative content” ]]>
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                                                                        <pubDate>Thu, 12 Jul 2018 12:29:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FcUz5AedVGGPpTirvD7HNB-1280-80.jpg">
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                                                            <title><![CDATA[ Discovery’s ‘Shark Week’ Splashes onto Snapchat ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/discoverys-shark-week-splashes-onto-snapchat</link>
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                            <![CDATA[ Discovery Channel’s summer staple “Shark Week” is pushing into new media as a new short-form series, “Shark Week on Snapchat” is scheduled to launch on July 23 exclusively on Snapchat’s Discover platform. ]]>
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                                                                        <pubDate>Mon, 17 Jul 2017 14:50:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dgXPfxG5cyX8EmMWUR4WzP-1280-80.jpg">
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                                                            <title><![CDATA[ NBC to Snap 2018 Olympic Winter Games Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbc-to-snap-2018-olympic-winter-games-coverage</link>
                                                                            <description>
                            <![CDATA[ NBC is starting to put its plan together for its broadcast of the 2018 Olympic Winter Games in PyeongChang, South Korea. ]]>
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                                                                        <pubDate>Thu, 30 Mar 2017 08:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7YhHWdJZVTkoi4anbMFnnC-1280-80.png">
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                                                            <title><![CDATA[ Turner Sports and Snapchat Partner for March Madness Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/turner-sports-and-snapchat-partner-for-march-madness-coverage</link>
                                                                            <description>
                            <![CDATA[ The NCAA’s March Madness College Basketball Tournament kicks off next Thursday, March 17, and Turner Sports has announced a deal to offer a new way for fans to experience it, a partnership with Snapchat and its Live Story product. ]]>
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                                                                        <pubDate>Fri, 11 Mar 2016 11:27:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DnvaCSdWCPKEacwmWjSUzX-1280-80.jpg">
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