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                            <title><![CDATA[ Latest from Tv Technology in Smpte2018 ]]></title>
                <link>https://www.tvtechnology.com/tag/smpte2018</link>
        <description><![CDATA[ All the latest smpte2018 content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 05 Dec 2018 01:21:13 +0000</lastBuildDate>
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                                                            <title><![CDATA[ SMPTE Recaps Annual Tech Conference, Symposium ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/smpte-recaps-annual-tech-conference-symposium</link>
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                            <![CDATA[ Society used new venue to expand the technical, educational and networking opportunities. ]]>
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                                                                        <pubDate>Wed, 05 Dec 2018 01:21:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:source>
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                                <p><strong>WHITE PLAINS, N.Y.</strong>—The Society of Motion Pictures and Television Engineers today declared its 2018 Annual Technical Conference & Exhibition and Symposium — held for the first time at the Westin Bonaventure Hotel & Suites in downtown Los Angeles — to be a success with 156 technical papers presented and a larger exhibitor space.</p><p>“We leveraged our new venue to expand the technical and educational offerings at SMPTE 2018, as well as the social and networking opportunities available throughout the event,” said SMPTE Executive Director Barbara Lange.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TPvNP9BP942xdRrHPR7oZT" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/TPvNP9BP942xdRrHPR7oZT.png" mos="https://cdn.mos.cms.futurecdn.net/TPvNP9BP942xdRrHPR7oZT.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>SMPTE has released a summary of highlights from the event, which includes:</p><ul><li>The Oct. 22 SMPTE Symposium — entitled “Driving the Entertainment Revolution: Autonomous Cars, Machine Intelligence, & Mixed Reality” — dedicated to immersive media experiences that will contribute to the future of personal transportation.</li><li>The SMPTE Annual General Membership Meeting during which SMPTE President-Elect Patrick Griffis and SMPTE President Matthew Goldman introduced the organization’s strategic business plan and attended to other society business.</li><li>The annual Women in Technology Luncheon, presented by HPA’s Women in Post Committee and SMPTE, featuring keynote speaker Rachel Payne, CEO of FEM Inc.</li><li>Three days of technical presentations (Oct. 23–25) on a variety of topics including IP-based solutions and workflow, the Better Pixel Project, image evaluation for brighter displays, immersive visual experiences, HDR, AI, encoding, cloud, and the use of MAMs to better manage metadata;</li><li>The 4K 4Charity Fun Run hosted by AWS Elemental, which raised more than $10,000, part of which supports the Geena Davis Institute on Gender in Media;</li><li>The SMPTE 2018 Awards Gala and after-party at the San Francisco Ballroom at the Westin Bonaventure, hosted by Dean McFlicker of NBC.</li></ul><p>Video presentations and technical papers currently are available to conference attendees and will be available <a href="https://www.youtube.com/smpteconnect" data-original-url="http://www.youtube.com/smpteconnect">online</a> to the public on Jan. 28.</p><p>SMPTE 2019 will take place Oct. 21–24 at the Westin Bonaventure Hotel & Suites. The society will issue its call for papers in February 2019.</p><p><strong><em><a href="https://www.b2bmediaportal.com/nbmedia/subscribe.aspx">[Want more information like this? Subscribe to our newsletter and get it delivered right to your inbox.]</a><a href="https://www.b2bmediaportal.com/nbmedia/subscribe.aspx"/></em></strong></p>
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                                                            <title><![CDATA[ SMPTE Session Puts ST 2110, 2059 Networking Into Perspective ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/smpte-session-puts-st-2110-2059-networking-into-perspective</link>
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                            <![CDATA[ Matrox senior software engineer explains why a NIC with onboard SMPTE IP support makes sense. ]]>
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                                                                        <pubDate>Mon, 29 Oct 2018 19:15:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[Jean Lapierre, senior director of software engineering at Matrox Graphics]]></media:description>                                                    </media:content>
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                                <p><strong>LOS ANGELES—</strong>One oft-touted advantage of transitioning from SDI baseband video to an IP equivalent is the ability to use common off-the-shelf (COTS) computer hardware to replace specialty video equipment.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pckgyCYixh2eQJqNDBFHth" name="" alt="Jean Lapierre, senior director of software engineering at Matrox Graphics" src="https://cdn.mos.cms.futurecdn.net/pckgyCYixh2eQJqNDBFHth.png" mos="https://cdn.mos.cms.futurecdn.net/pckgyCYixh2eQJqNDBFHth.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">Jean Lapierre, senior director of software engineering at Matrox Graphics </span></figcaption></figure><p>The idea is that the economies of scale the computer industry brings to the table are so far superior to anything the M&E industry can muster, which should make it easier for broadcasters and others to adopt IP-based workflows.</p><p>However, a presentation at the SMPTE 2018 Annual Technical Conference and Exhibition by Jean Lapierre, senior director of software engineering at Matrox Graphics, sheds a somewhat different light on the issue. While his “Bridging The Gap Between Software and SMPTE ST 2110” presentation did not address the cost issue, it did throw into question the notion of “common” in “common off-the-shelf” computer hardware for M&E applications.</p><p>“We think that ST 2110 with full implementation of [ST] 2059 is very difficult using a generic network card and some software,” he said. “It’s much easier if we are leveraging some hardware acceleration on the network card. And we think that the way to do that is to use an FPGA-based network card that actually understands the full ST 2110 implementation.”</p><p><strong>PACKET SPACING</strong></p><p>Lapierre offered several examples of situations in which a conventional network interface card (NIC) and use of a computer’s CPU would not be up to task.</p><p>For instance, traffic shaping is “actually quite tricky to do in software,” he said. Lapierre explained that simply using software to packetize a frame of video and send it as fast as possible on the network is not a realistic solution.</p><p>He pointed to an example of 1080p 60 video at a little bit less than 3Gb/s being sent over a 10Gig network.</p><p>Sending a frame from a hypothetical source A as fast as possible will take about a third of the memory in a receiver’s buffer. However, if two more sources are added and all three burst their packets onto the network, the network switch will not be able to send all of the packets at the same time. This will require buffering, said Lapierre.</p><p>With just three sources, this approach is acceptable. “Where we get into trouble is when you try to move that to scale,” he said.</p><p>A far bigger buffer will be needed on the switch; however, it still may be inadequate and have to drop packets, which is undesirable, he explained.</p><p>SMPTE ST 2110 addresses this situation through packet spacing, which is “a nice way of spreading packets over time,” which creates holes for other packets to fill as they traverse a network, he said.</p><p>In the same example, the same amount of data is sent on the network, but spread out over time, allowing the receiver to build up the frame. With packet spacing, if two more sources are introduced, the switch only has to buffer a smaller part of the second and third source, he said.</p><p>However, doing so in software is tricky, said Lapierre. One strategy is to build time loops to build in the needed delay, but that wastes CPU cycles that could be used on an important task.</p><p>Additionally, the computer’s operating system may have an essential task to perform, putting the time loop to sleep momentarily to accomplish the task, thereby unexpectedly extending the duration of the loop.</p><p>“We think it is better to leave that job to a network card that can do the packet spacing for you.”</p><p><strong>PTP-AWARE NETWORK CARD</strong></p><p>Precision Time Protocol (PTP), which keeps audio and video packet flows from multiple streams in step in time, is also a challenge in a software implementation.</p><p>In this example, PTP would require a network stack, consisting of a grand master clock, a conventional NIC, an operating system and the software implementation, he said.</p><p>“Well, my piece of software uses that stack to talk to the grand master to find out what time it is, and by time the message comes back I have to try to figure out how long it took for this message to get there and how long it took to get back,” he explained.</p><p>The problem is it can take a variable amount of time to go through the stack, he added.</p><p>“We can improve our situation by using a network card that understands our situation,” said Lapierre. However, the precision of PTP that is possible in software is inadequate and “can wreak havoc,” he said.</p><p>“What we think is better is if the network card, which is PTP-aware, is the one responsible for doing the time stamping—and why not [also] doing the packet spacing,” he said.</p><p>By adding a network interface card to a system with on-board ST 2110 and ST 2059 support, vendors can spend their development time improving their own Software solutions, not dealing with these network interfacing issues, he explained.</p><p>“Also, if we look at all the CPU processing we are talking about we will be wasting CPU cycles doing timing loops and things of that nature. To me, if we do that, it sounds like we are doing less with more and not more with less,” he concluded.</p>
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                                                            <title><![CDATA[ CBS' Top Technologist Dissects 'All Access' ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-top-technologist-dissects-all-access</link>
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                            <![CDATA[ Bob Seidel briefed SMPTE attendees on the mobile and OTT service. ]]>
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                                                                        <pubDate>Thu, 25 Oct 2018 15:53:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[Bob Seidel]]></media:description>                                                    </media:content>
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                                <p><strong>LOS ANGELES—</strong>The story behind the tech strategy at the heart of CBS All Access is really a tale of playing to one’s strengths and circumventing one’s limitations to find success in the mobile and over-the-top world.</p><p>That was the main takeaway from an update on the four-year-old service delivered by Bob Seidel, CBS vice president of engineering and advanced technology at the SMPTE 2018 Annual Technical Conference and Exhibition.</p><p><strong>OVERCOMING RESTRICTIONS</strong></p><p>The network’s strengths are well-known: a powerful programming lineup, a deep content library of shows with some 10,000 episodes, a well-respected news organization, world-class sports coverage and a lineup of daytime programming and specials that is watched by millions. Add to that several popular new series, such as “Star Trek Discovery,” that are only available to CBS All Access subscribers.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d5yMEUfjio6ZUEMVhhfGDJ" name="" alt="Bob Seidel" src="https://cdn.mos.cms.futurecdn.net/d5yMEUfjio6ZUEMVhhfGDJ.jpg" mos="https://cdn.mos.cms.futurecdn.net/d5yMEUfjio6ZUEMVhhfGDJ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">Bob Seidel </span></figcaption></figure><p>However, delivering CBS content to mobile and over-the-top devices came with a set of restrictions that limited how the network could go about launching its service, said Seidel.</p><p>“The main problem and challenges broadcasters are faced with today delivering to mobile and over-the-top devices is that a license is granted by the network to affiliate stations to broadcast content to their DMA,” he said. “Therefore, we had to develop technology that would ‘geo-fence’ the signal to just the DMA they were authorized to distribute in.”</p><p>Another significant limitation was the record of failure broadcasters worldwide have experienced “independent of the technology or the modulation selected” when it comes to broadcasting a signal from their antennas to mobile devices, said Seidel.</p><p>The failures include TV Globo in Brazil with a COFDM service, Qualcomm MediaFlo and Dyle in the United States –the former using DVB-H and the latter using ATSC M/H—and others in Switzerland, Austria, Italy and Hungary, he said.</p><p>“These unsuccessful attempts led CBS to develop All Access,” he said. “We wanted to make sure we could deliver our linear broadcast content as well as library content to hundreds of millions of existing devices,” said Seidel, adding that the network wanted to do this on all wireless networks, including 3G, 4G, LTE, eventually 5G, and via 400,000 U.S. wireless hotspots.</p><p><strong>[Read: <a href="https://www.tvtechnology.com/news/cbs-all-access-going-global">CBS All Access Going Global</a>]</strong></p><p>There were other limitations as well, such as the “very high” capital costs associated with mobile TV for broadcasters and the aversion of cellular carriers to including mobile TV receivers in their handsets, he explained.</p><p><strong>FOLLOWING THE VIEWER</strong></p><p>Against this backdrop, CBS developed its mobile and OTT service with the goals of monetizing its content, enabling third-party audience measurement via Nielsen on all screens without leakage and providing a revenue share for its affiliates that contributed local news to the service geo-fenced by DMA.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="h7F5FRsLqMoARg2TpNcmAk" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/h7F5FRsLqMoARg2TpNcmAk.jpg" mos="https://cdn.mos.cms.futurecdn.net/h7F5FRsLqMoARg2TpNcmAk.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>CBS selected Syncbak as its All Access geo-fencing technology. Once Syncbak verifies the market in which a device is located it connects users to the CBS station in that market. If they should happen to be traveling, the connection will shift to the market All Access viewers have entered; however, an element of hysteresis is built in to prevent viewers driving between two cities from being switched away from a sporting event, he said.</p><p>CBS All Access begins in the master control of its affiliates and O&Os where Nielsen audio watermarking is added, which ultimately will allow the network and station to know exactly how many viewers are watching the service, said Seidel.</p><p>Next, a feed of the signal leaving master control is bridged off to the Syncbak transcoder, which converts MPEG-2 video to MPEG-4, AC-3 audio to AAC and the audio watermark to an ID3 tag –the packaging format used by iTunes to indicate song title, author and other information, he explained.</p><p>Rather than iTunes-related info, CBS inserts source identification, date, time and distributor codes. “We had to develop a method to deliver a sidecar data signal that would give us access to the Nielsen data,” he said.</p><p>Once past the station’s firewall, the transcoded stream is sent on to the Syncbak data center where geo-location is done, to match the correct station feed to the DMA where the user device is located. The data center can locate a phone or other device using GPS data, triangulation of cell towers or Wi-Fi hotspots, he added.</p><p>The authorized signal is then handed off to one of several content delivery networks for delivery to CBS All Access customers. The network uses load balancing software to make sure the best performing CDN is selected and to give subscribers the best possible viewing experience, said Seidel.</p><p>When the signal reaches the device, the CBS All Access application uses the Nielsen software development kit to access the ID3 tag and return the data to the ratings agency for accurate audience measurement.</p><p>Many service stacks defining video resolutions, MPEG-4 data rates and AAC data rates are available to match device type and size. For the hearing impaired, all closed captioning data is transcoded and made available on the service, he added.</p><p><strong>AT THE LOCAL LEVEL</strong></p><p>Equipping local stations for CBS All Access has been simple and straightforward. All that is required is a 1RU Syncbak device that takes in a station’s ASI signal and delivers back to the Syncbak data center IP packets. A second such unit is installed for redundancy, and two different delivery paths out of the station are in place to bypass any problem, such as a firewall issue or rebuffering, he said.</p><p>CBS, which monitors all 200 stations’ All Access service from New York City and Los Angeles, provides each station with its own signal from the CDN for monitoring, he added.</p><p>Beyond mobile devices, CBS All Access supports a wide range of OTT devices, such as Roku, Fire TV, Apple TV, Xbox 360 and PlayStation, said Seidel.</p><p>In the four years since its launch, CBS All Access has developed into a service that meets all of the network’s business needs. “It’s preserving the existing business requirements that we have for our local affiliates,” said Seidel. “It is providing a real-time live linear viewing capability across the board. It’s measured by Nielsen, so we are getting accreditation.”</p><p>CBS All Access is also helping the network, its owned stations and affiliates lower the average age of its viewers by reaching a younger audience on the devices they like to use, he added.</p><p>Following the presentation, one conference attendee asked Seidel whether CBS All Access might someday make use of some of the capabilities of ATSC 3.0. However, Seidel avoided mentioning the Next-Gen TV standard in his reply.</p>
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